Mobile phone recognition technology opens up a second battlefield smart door lock checkpoint smart home new air outlet

[Introduction] In recent years, the security of smart locks has been greatly improved because of the development of smart phones. In the global hot scene of smart homes, smart security products such as smart fingerprint locks that are frequently used have gradually become innovative applications of the Internet of Things. The focus of attention in the field has become a new outlet.

In the past two years, mobile phone manufacturers have continued to iterate new products and have continued to infiltrate their homes with "intelligence." After Liu Jiangfeng left Cool, he joined the first generation product series with the Meritorious Technology Hammer. The smart home maker Yunpu Science and Technology Co., Ltd. invested by Oribo and Shunwei Capital was the first to succeed.

The smart home industry is hot in the world, and global technology giants such as Amazon and Alibaba have accelerated to enter this field. Among them, the use of smart security products such as smart fingerprint locks with high frequency has gradually become the focus of attention in the field of innovative applications of the Internet of Things, and has become a new outlet.

“In 2017, the smart door lock market sold 8 million, which has doubled from the previous year, and the penetration rate in the Chinese market is currently less than 5%.” The smart home related person in the United States told Nandu reporters. In contrast, South Korea's smart lock penetration rate reached 60%-70%. Similarly, meritorious technology CEO Liu Jiangfeng also believes that this will be a market of 30 billion to 40 billion scales. “There is no head brand. This is a huge opportunity for everyone.”

"Do not want to bring the key" is the basic pain point

The most intuitive difference between intelligent door locks and traditional mechanical locks is the difference in unlocking methods: In the past, only the keys could be used to unlock the keys. In the smart era, there are more convenient methods such as face, fingerprints and passwords. In other words, personal physiological information replaces them. The key became the unlocking part. Although all kinds of smart locks such as unlocking and interaction are homogenized, there are still slight differences in experience details among different manufacturers.

Thanks to mobile phone innovative fingerprint recognition into the mainstream

Compared with traditional home appliances and lock manufacturers, this year's smart door locks have more mobile phone manufacturers, and identity recognition is their strength. “Fingerprint recognition has been around for a long time, but security has been greatly improved in recent years because of the development of smart phones.” Yun Ding CT O Zhang Dongsheng told Nandu reporter that before the fingerprint is optical fingerprint, 2D imaging, if someone uses paper Fingerprints can also be unlocked. After the iPhone4, a capacitive fingerprint appeared. After 3D imaging through static dots, the smart phones were further developed with innovations such as live recognition and ultrasound.

"It is also for this reason that I think Internet companies will have more advantages than traditional home appliances," said Wang Xionghui, founder of Oerlikon, told Southern Reporter. "The key to smart door lock products is not hardware manufacturing but interactive design. This is the advantage of Internet manufacturers." "Compared with the traditional password lock, Yundun and Oribo have all made the fingerprint identification on the door. This tiny product detail can reduce the unlocking step by one step.

Of course, home appliance manufacturers are not "useless." Three-point product, seven-point installation, the relevant person in charge of the smart home of the United States told the Southern Reporter, once the door lock status, the timeliness of maintenance requirements are also high. Similarly, Wang Xionghui also admitted that the current installation is a major difficulty. "The professional adaptation of each door is different."

High face recognition power consumption Remote unlocking is not safe

In addition to fingerprinting, another major unlock is unlocking the password. This serves more visitors, such as cleaning temporary aunts. The user can send a temporary password to the visitor through the App, but the password is more easily copied or stolen than the fingerprint. In addition to the commonly used setting validity time, effective times, etc., each manufacturer has different security considerations. For example, Advantage Technology uses a virtual password to prevent voyeurism: When a user enters a password, a string of garbled characters can be included, as long as there is a correct password string.

In addition, it is "cool" face recognition and voiceprint recognition. Guangzhou's “nobody hotel” X bed adopts the “face recognition + GPS” unlocking method, but because the network signal is not good, the unlocking of the Southern reporter requires the help of the hotel butler. However, Liu Jiangfeng believes that face recognition is the most convenient, and currently it cannot be a major issue in the mainstream. “A lock-packed 8-cell dry battery will soon run out of power.” Similarly, Yun Ding and Oribo don’t add face recognition, It is also because of power consumption issues.

In addition, Yun Ding also has a Bluetooth unlock function, and will also launch a Bluetooth key in the next generation. “Our Bluetooth instructions are encrypted and contain time information. That is, instructions to unlock are different at different times to avoid being compromised. Bluetooth is also required to be closer than wifi, which is the limitation of physical location. "Cloud Ding Technology CTO Zhang Dongsheng is introduced.

What do you buy when you spend 10 times more?

From the point of view of Tmall, the current price range of smart locks is mostly between 2,000 yuan and 3,000 yuan, which is more than 10 times higher than traditional mechanical locks. Such a large "spread room" is obviously not just "no key". Pain points can be paid.

In addition to "security" and "security," we see that the popularity of smart door locks in the North American market is not high, because they are more of a single-family home, and China's urbanization is more similar to South Korea, mainly to residential communities. The community has ensured the fundamentals of safety,” said Wang Xionghui, the founder of Oerlikon, who told Nandu reporters that in the standard of user-selected door locks, the interaction between convenience and aesthetic appearance has surpassed safety to become the first. "Users choose 10 times the price of smart phones, more because of its content and interactive experience."

"Now the user's requirement for the door lock is not only 'safe', but more importantly 'safety'." Yunting Technology's CTO Zhang Dongsheng also said. Whether it is Yunding Deer, Oribo, or Advantage Technology, it is currently emphasizing A pp-side monitoring functions on its products, such as abnormal alarms and unlocking reminders. In fact, the latest Luke and Oerlikon products also have voice mail capabilities. "For example, the wife told her late husband, 'There is a soup in the pot', and added some social functions." Wang Xionghui told Nandu.

Security is a set of independent smart home

What's more important is the imagination of smart homes. In fact, in the past, many smart home products were defined as “next generation portals”. These entrances ranged from the earliest entertainment center TVs to gateway hub routers to the interactive center smart speakers last year.

So what role does the intelligent door lock play in this? “Low frequency purchase, high frequency use is the biggest feature of the door lock,” says Liu Jiangfeng. When you have a door lock user, you get the equivalent of 10 years of use. There is a lot of imagination space for operational services.

Similarly, the relevant person in charge of smart home in the United States also mentioned the linkage between smart door locks and related home products from the United States. "The door lock can identify who is home and each member's behavior habits, and provides 'precision navigation' for the whole house smart home to provide users with differentiated services. For example, the children go home from school, the camera automatically captures And notify the parents and different members who are traveling home to set different operating temperatures automatically."

However, Wang Xionghui believes that the use of door locks can not be compared with the "super portal" of smart speakers. "There are many kinds of entrances. From Oerlikon's point of view, it is more of a complex entrance to authority management, providing identification and scene judgment, rather than more Internet services."

“In fact, smart home has many functions. The first generation is the entertainment system with TV as the core; the second generation is the supporting service providing comfort experience; and the third generation is the private security system for home, because its special property is independent. For the first two systems, Duan Yu, vice president of Shunwei Capital, told Nandu reporters that this system includes cat's eyes, cameras, curtains and other products. The door lock is undoubtedly the center of this.

Dialogue capital

Shun Wei, Vice President of Capital Duan Yu:

The biggest pain point of smart door locks is landing installation

With the product boom, the recent boom in smart lock financing is also in full swing. As a result, Nandu reporter interviewed Yun Ding Technology Investment Fang Shunwei as Vice President of Capital Duan Yu and discussed the view on smart door locks from the perspective of capital.

Nandu: What is the strategic position of smart locks for the entire market?

Duan Yu: Smart home has a variety of functions. The first is an entertainment system represented by smart TVs, set-top boxes, and game consoles. The second is an automated system that provides comfort experience, such as electric curtains, switch lights, etc.; The third is home security, such as electronic cat eyes, smart door locks, surveillance cameras and so on. The door lock is undoubtedly the center of this. So the future of intelligent door locks, we prefer to see a security system.

South are: how do you choose a lock product investment object?

Duan Yu: Product-oriented company's data is mainly sales, praise and price segment, at present, at least 100,000 sales a year can be called the first-line brand. Smart door locks are a long industrial chain, including locks/cylinder locks, followed by electronic components, then Internet services, and finally floor-to-floor installations, which require control of all aspects. Yunding team is Baidu origin, there is a certain advantage in the cloud service.

Nandu: What is the current market pain point?

Duan Yu: From the current perspective, the supply chain of the first-line brands is not much different. The biggest difficulty lies in the installation of the floor. This requires sufficient local team support. Second, the door lock is a strong brand endorsement product, but the price sensitivity is not high, At present, the high-end price segment is generally between 2,000 yuan and 3,000 yuan, while Samsung can sell 5,000 yuan to 6,000 yuan. The most important thing for entrepreneurs is the improvement of brand power.

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