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One of the important influences brought by the financial crisis is to strengthen the awareness of enterprises in using e-commerce to innovate in marketing models. Many companies have used e-commerce to obtain new opportunities in the crisis and their business has been significantly promoted. With the popularity of the Internet, e-commerce has become a necessary way for more and more small and medium-sized enterprises to reduce marketing costs and develop new markets.
In today's increasingly competitive stone industry, whoever seizes the opportunity to take the lead in applying advanced marketing techniques will be invincible. According to industry sources, in the face of the domestic building materials market where demand is booming, the stone market, which plays an important role in the building materials market, will undoubtedly take advantage of the economic recovery to vigorously adjust the industrial structure and innovate the marketing model. For the development of the stone industry in 2010, stone entrepreneurs invariably locked the three key words of optimism, e-commerce and energy conservation and environmental protection.
For the emerging industry of e-commerce, many companies are not unfamiliar. With the further popularization of the Internet, in addition to participating in the traditional exhibition marketing channels, many stone companies are willing to try online marketing, hoping to use the Internet to carry out the market, promote corporate brands and stone varieties. Currently, some stone companies are already using e-commerce, Conduct online promotion or plan to use it. At the same time, some people are hesitant. Now that there are many e-commerce platforms, there are integrated large-scale platforms, vertical-type industry websites, and vertical search categories. How do you choose the appropriate promotion platform?
According to surveys, at present, most of the stone enterprises will be promoted in Baidu, and companies can be found through the purchase of PPCs, but the effect is not particularly good. One reason is that for SMEs, promotion costs and returns are not proportional, and it is difficult to invest for a long time. Unable to obtain continuous and steady promotion results. The company promoted through a third-party e-commerce platform. Although there are many buyers for the Alibaba platform, the number of sellers also leads to a lot of competition and it is difficult to have a differentiated marketing. For stone companies, stone as a sub-sector of the building materials industry is more suitable for online marketing by means of an industry-specific e-commerce platform that can provide differentiated services.
Some experts pointed out that after nearly 30 years of development, China's stone industry has accumulated valuable experience and wealth, such as China's Shuitou, Laizhou, Yunfu and other stone industry distribution center, the industry segmentation is quite mature, powerful companies abound, It can be said that China's stone industry already has the power to awaken the world. However, the domestic stone industry lacks independent innovation and high-tech high value-added products, and lacks systematic research and investment in domestic and foreign markets. In response to the current status of the industry, through the professional network platform to establish a carrier for the development of the same industry, timely feedback market information, can minimize the blindness of domestic companies to enter the overseas market, so as to help enterprises achieve low-cost procurement, rapid expansion of sales channels Increase business opportunities.
On the other hand, due to the characteristics of China's stone industry and its own characteristics, the majority of stone companies are far from fully aware of and using electronic commerce. Many small and medium-sized stone companies are still difficult to attach importance to and fully utilize e-commerce. Many companies often equate building promotion with e-commerce in the process of applying e-commerce. However, the role of the e-commerce platform is by no means simply for the establishment of an enterprise. For enterprises, the establishment of a station is only the foundation. What enterprises ultimately need is to allow more people to browse their websites and convert traffic into orders. Therefore, many stone industry websites are actively exploring how they can help corporate websites to the Internet and help companies achieve good promotion results. In this regard, Jiuzheng Building Materials Network, as the leading B2B e-commerce service provider website in China, has strong technical advantages, profound industry background advantages, rich e-commerce experience, and first-rate website operation and promotion service team, which will promote the company’s products. Exempt from worries.
In today's increasingly competitive stone industry, whoever seizes the opportunity to take the lead in applying advanced marketing techniques will be invincible. According to industry sources, in the face of the domestic building materials market where demand is booming, the stone market, which plays an important role in the building materials market, will undoubtedly take advantage of the economic recovery to vigorously adjust the industrial structure and innovate the marketing model. For the development of the stone industry in 2010, stone entrepreneurs invariably locked the three key words of optimism, e-commerce and energy conservation and environmental protection.
For the emerging industry of e-commerce, many companies are not unfamiliar. With the further popularization of the Internet, in addition to participating in the traditional exhibition marketing channels, many stone companies are willing to try online marketing, hoping to use the Internet to carry out the market, promote corporate brands and stone varieties. Currently, some stone companies are already using e-commerce, Conduct online promotion or plan to use it. At the same time, some people are hesitant. Now that there are many e-commerce platforms, there are integrated large-scale platforms, vertical-type industry websites, and vertical search categories. How do you choose the appropriate promotion platform?
According to surveys, at present, most of the stone enterprises will be promoted in Baidu, and companies can be found through the purchase of PPCs, but the effect is not particularly good. One reason is that for SMEs, promotion costs and returns are not proportional, and it is difficult to invest for a long time. Unable to obtain continuous and steady promotion results. The company promoted through a third-party e-commerce platform. Although there are many buyers for the Alibaba platform, the number of sellers also leads to a lot of competition and it is difficult to have a differentiated marketing. For stone companies, stone as a sub-sector of the building materials industry is more suitable for online marketing by means of an industry-specific e-commerce platform that can provide differentiated services.
Some experts pointed out that after nearly 30 years of development, China's stone industry has accumulated valuable experience and wealth, such as China's Shuitou, Laizhou, Yunfu and other stone industry distribution center, the industry segmentation is quite mature, powerful companies abound, It can be said that China's stone industry already has the power to awaken the world. However, the domestic stone industry lacks independent innovation and high-tech high value-added products, and lacks systematic research and investment in domestic and foreign markets. In response to the current status of the industry, through the professional network platform to establish a carrier for the development of the same industry, timely feedback market information, can minimize the blindness of domestic companies to enter the overseas market, so as to help enterprises achieve low-cost procurement, rapid expansion of sales channels Increase business opportunities.
On the other hand, due to the characteristics of China's stone industry and its own characteristics, the majority of stone companies are far from fully aware of and using electronic commerce. Many small and medium-sized stone companies are still difficult to attach importance to and fully utilize e-commerce. Many companies often equate building promotion with e-commerce in the process of applying e-commerce. However, the role of the e-commerce platform is by no means simply for the establishment of an enterprise. For enterprises, the establishment of a station is only the foundation. What enterprises ultimately need is to allow more people to browse their websites and convert traffic into orders. Therefore, many stone industry websites are actively exploring how they can help corporate websites to the Internet and help companies achieve good promotion results. In this regard, Jiuzheng Building Materials Network, as the leading B2B e-commerce service provider website in China, has strong technical advantages, profound industry background advantages, rich e-commerce experience, and first-rate website operation and promotion service team, which will promote the company’s products. Exempt from worries.