With the development of sanitary products, with the improvement of living standards, the sanitary ware industry is now not only limited to practical functions. In addition to the basic functions of the bathroom, the bathroom gradually takes on a relaxed feeling, enjoys romance and enjoys high-quality private life. Derived intelligence. The consumer's pursuit of home life is gradually increasing, especially the current young consumer groups after the 80s, who attach great importance to the quality of home products, and have their own fashion personality requirements; correspondingly, they are also willing to spend at home In, invest more.
In the investigation of the amount of household decoration consumption of 22-30 year-old residents in Beijing, Shanghai, Guangzhou and Shenzhen, consumers choose 25% of furniture, 18% of sanitary ware, 13% of cabinets, and choose curtain fabrics. 6%. Luo Zubin, deputy dean of the China Household Industry Economic Research Center, said that the furniture style is closely related to the overall style of home improvement, and thus become the part that consumers are most willing to invest in. The sanitary ware is linked to the important and private space in people's daily home life, and its quality is also directly affected. After people's quality of life and health, especially with respect to quality of life, details, and personalization, 80, especially the layout of the bathroom space.
High quality, personalized sanitary products are popular with young consumers
In the face of pursuing fashion personality and paying attention to quality of life, it has gradually become the youngest consumer group in the post-80s home improvement industry. The sanitary ware companies continue to introduce new ones, from the perspectives of personalization and differentiation, health and leisure, technology and intelligence. New sanitary products and ideas to meet the growing needs of young consumers.