Building Materials Market Aims for Future Business Opportunities

Butterfly effect in the consumer market

80,90 generation after the acquisition of real estate, directly led to the demand for home building materials industry consumption, and now in the building materials market, there have been many young faces, their home decoration, has become more and more a big home improvement market Cake.

Xiao Jian, a building materials manager interviewed when visiting the sanitary ware store today, said: “Today's home improvement market, except for a small number of middle-aged people who have changed rooms, is mainly a new house for young people or a house where parents can decorate their children. Grasping the backbone that we consume now is something that many of our building materials companies are working on."

After 80,90 is a hidden consumer gold mine

There are still a lot of building materials companies that have locked their main marketing targets at 60. and 70. They feel that they all have stable income and certain asset accumulation. They have more choices and investment space for the consumption of building materials. On the contrary, 80 , Although after 90 has entered the stage of establishing a family and embarked on a social stage, the need for home renovations is on the rise very quickly, but in addition to a handful of wealthy 80,90 can be generous consumption, most of the 80,90 is the hand There are not many meters on the top, and it is very worrying about consumption. Although they are potential consumers of the future, they are still not really target consumers.

Compared with the hindsight of some building materials companies, real estate developers seem to have taken the lead and tapped potential business opportunities and consumer markets. At the same time, under the impetus of a series of rigid demand, such as marriage and founding, 80, 90 years ago Gradually become the main purchasing power of the property market. When the property market encountered an inflection point, real estate developers pushed small-sized units, seized this huge potential consumer groups, in the reverse market to obtain considerable trading volume.

In today's real estate sector, the most talked-about vocabulary is probably "rigid demand". It is exactly "rigid demand" that brings a sunny day to the down market. According to incomplete statistics, among them, the first home buyers in the late 70s and early 80s Become the main buyer.

Small point of view: building materials market need to pay close attention to 90 after 90

In the face of the rapid rise of the 80s and 90s, some home-based companies still lacked sufficient sensitivity and did not adequately prepare and respond. Both generations of people born in the 1980s and 1990s grew up and grew up. The market environment, with the Internet age, and has a more strong sense of independence and freedom, more self-conscious. In the spending habits are also completely different from their elders, which not only provides a whole new topic for the entire market today. It is a huge treasure house that can be developed and excavated.

Therefore, to crack the consumption characteristics after 80 and 90, it is necessary to win with wisdom, as described in "The Art of War", "Using soldiers, attacking the heart". The home building materials industry and the entire consumer market want to capture 80, 90 After the consumer's heart, we must first understand their consumer psychology, "What do they want, what do they want, how will they respond," so that it can be targeted!