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As the integrated ceiling industry has not yet formed a mature technology innovation mechanism and marketing model, there is no standardized and complete competitive market dominated by several well-known brands at all levels of the consumer market, and it is impossible to achieve a “competitive and inexpensive†integrated ceiling. . This situation just gave a lot of small companies the space to survive, and occupy the majority share of the low-end market, because their products are "cheap."
In order to obtain production orders, many companies adopt low-price competition strategies during project bids or business negotiations. As long as they can take orders, they do not take into account price reductions. At first, this method worked well, so it has occupied a certain market share. Most consumers think that since the quality of the brand enterprise should be guaranteed and the price is lower than similar products, why not? But after a while, its The product had to choose to fade out of the market. The reason is simple. In order to provide “cheap†products, the company is authorized to provide OEM production to many small companies that do not have high-efficiency scale production advantages and low-cost technology and management advantages. These small companies have to survive in order to survive. The profit space is likely to use low-quality raw materials to reduce production costs and implement a low-cost, low-quality operating model. In this way, the product is “cheap†but it is not “good materialâ€. This is not accepted and recognized in the high-end market. The company's practice not only lost the market, but more importantly, it had its own brand.
“Wuxi†and “cheap†itself are a pair of contradictions in the market economy. As the saying goes: One penny, one bill, this is the eternal law of the market. The price and quality of commodities have a certain interdependence in the minds of consumers. If they can continue to innovate and advance through technology, or increase the efficiency of large-scale production with batch and standard quality control, or introduce advanced concepts and improve internal management of enterprises. , thereby reducing production and operating costs, price reduction sales is undoubtedly one of the advantages of companies participating in market competition. Integrated ceiling industry to ensure product quality but also to reduce prices, is nothing more than to reduce production costs, or reduce profits or even lose money, or like a company to OEM production, and then both are impracticable.
A brand enterprise must either accept the long-term test of the market in order to ensure that Wumart keeps its prices from falling, or to ensure that Wumart will continue to occupy the market and tap the potential for price cuts in many ways. A sensible ceiling company always knows how to make trade-offs between "good things" and "cheap" and the relationship between them.
In order to obtain production orders, many companies adopt low-price competition strategies during project bids or business negotiations. As long as they can take orders, they do not take into account price reductions. At first, this method worked well, so it has occupied a certain market share. Most consumers think that since the quality of the brand enterprise should be guaranteed and the price is lower than similar products, why not? But after a while, its The product had to choose to fade out of the market. The reason is simple. In order to provide “cheap†products, the company is authorized to provide OEM production to many small companies that do not have high-efficiency scale production advantages and low-cost technology and management advantages. These small companies have to survive in order to survive. The profit space is likely to use low-quality raw materials to reduce production costs and implement a low-cost, low-quality operating model. In this way, the product is “cheap†but it is not “good materialâ€. This is not accepted and recognized in the high-end market. The company's practice not only lost the market, but more importantly, it had its own brand.
“Wuxi†and “cheap†itself are a pair of contradictions in the market economy. As the saying goes: One penny, one bill, this is the eternal law of the market. The price and quality of commodities have a certain interdependence in the minds of consumers. If they can continue to innovate and advance through technology, or increase the efficiency of large-scale production with batch and standard quality control, or introduce advanced concepts and improve internal management of enterprises. , thereby reducing production and operating costs, price reduction sales is undoubtedly one of the advantages of companies participating in market competition. Integrated ceiling industry to ensure product quality but also to reduce prices, is nothing more than to reduce production costs, or reduce profits or even lose money, or like a company to OEM production, and then both are impracticable.
A brand enterprise must either accept the long-term test of the market in order to ensure that Wumart keeps its prices from falling, or to ensure that Wumart will continue to occupy the market and tap the potential for price cuts in many ways. A sensible ceiling company always knows how to make trade-offs between "good things" and "cheap" and the relationship between them.