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This year is the first year of the implementation of the “Twelfth Five-Year Planâ€. The focus of the two conferences is also expected to become the main line of future market operations: housing, tax reform, pension, medical insurance, employment... The two sessions will lock in the people’s livelihood Suddenly blowing, this people's livelihood will also blow the mechanical hardware industry. â– Two sessions observation: the development trend of high-end equipment manufacturing industry At present, the difficulty of independent innovation of high-end equipment is still relatively large, especially the first (set) high-end equipment independent innovation still faces many difficulties. We should give full attention to high-end basic components and increase the support of national financial funds and related support policies. —— Ren Hongbin, Chairman of China National Machinery Industry Corporation In the next five years, one of our goals is to build a national advanced equipment manufacturing base, adhere to the deep integration of informationization and industrialization, transform and upgrade manufacturing, and cultivate and develop strategic emerging industries. ——Chen Haibo, Mayor of Shenyang City The equipment manufacturing industry is known as the “industrial parent machine†and is the cornerstone of the manufacturing industry. The various types of equipment and facilities required for industrial modernization are inseparable from high-end CNC machine tools and basic manufacturing equipment. Its performance, quality and possession have become an important symbol for measuring the industrialization level and comprehensive national strength of a country. Looking at the world, the United States, Japan, Germany and other world equipment manufacturing powers all attach importance to controlling the high-end manufacturing equipment industry high point, attach importance to high-tech optimization and upgrading of traditional equipment manufacturing, support high-end manufacturing, and maintain industrial advantages. —— Luo Baihui, Secretary General of International Mold and Metal Plastics Industry Supplier Association High-end manufacturing industry refers to the high-end manufacturing industry, including aviation equipment, satellite and its application industry, rail transit equipment, marine engineering equipment, and intelligent manufacturing equipment. The main features are high-end technology, high-end value chain, and high-end position in the industrial chain. The specific performance is intensive in knowledge and technology. It reflects the intersection and integration of high, precise and sophisticated technologies in multi-disciplinary and multi-disciplinary fields. It has high value-added features and its development level determines the overall competitiveness of the industrial chain. The high-end manufacturing industry includes both the high-end segment of traditional manufacturing and the high-end segment of emerging industries. Under the background of adjusting the industrial structure, the high-end equipment manufacturing industry is considered to be one of the seven most emerging industries with the most capital, the most complete industrial chain and the fastest effect. From 2006 to 2010, the added value of China's equipment industry increased by more than 25%. In the 11 months of 2010, the overall growth of equipment manufacturing enterprises was 21%, and the business income was 13 trillion yuan, a year-on-year increase of 34%, and the total profit exceeded 900 billion. Yuan, the industry's sales profit rate was 7.18%, and exports reached 1.4 trillion yuan, a year-on-year increase of 30%. The sales of automobiles reached 16.4 million, and the completion of shipbuilding accounted for 42%, 52% and 42% of the world market respectively. The growth rate of the electrical and electronic industries exceeded 30%, and the total industrial output value of the machine Tool industry increased by more than 40%. In 2011, the annual industrial added value is expected to increase by about 15%. In terms of offshore engineering equipment, during the “Eleventh Five-Year Plan†period, the investment for offshore oil and gas resources development reached 120 billion yuan. The “Twelfth Five-Year Plan†focuses on the development of exploration, development, production, processing, storage and transportation equipment, offshore operations and auxiliary service equipment, special resource development equipment, large offshore structures, submarine systems and key equipment systems, while supporting marine renewable The research and development and innovation of energy utilization equipment, seabed mineral resources equipment and marine monitoring equipment have continuously expanded new areas of industrial development. It is estimated that the output value of China's offshore engineering equipment industry will reach more than 100 billion yuan. In terms of aviation equipment, it will vigorously develop a series of regional aircraft, focusing on breakthroughs in key engine technology and air management systems. In terms of high-speed railways, we will upgrade the institutionalization of key components, form an institutional innovation system and a modern industrial cluster, and focus on the development of train control systems for high-speed trains, transit trains, intercity and urban express rail vehicles. In terms of intelligent manufacturing equipment, we will focus on the promotion of precision and intelligent instrumentation and test equipment, intelligent control systems, key basic components, high-grade CNC machine tools and intelligent special equipment to achieve automation, intelligence, precision and greenness in the production process. â– The machine tool industry is facing a golden period of development High-end CNC machine tools and basic manufacturing equipment belong to the high-end equipment manufacturing industry. It has the characteristics of high technology content and high technology added value, and is an important focus for the development of strategic emerging industries. Vigorously developing high-end CNC machine tools and basic manufacturing equipment not only has important practical significance for the international financial crisis and the transformation of economic development mode, but also has a global and strategic impact on China's industrialization development. In view of the key supporting role of high-end CNC machine tools and basic manufacturing equipment for the development of China's equipment manufacturing industry, the "National Medium- and Long-Term Science and Technology Development Plan" clearly lists "high-end CNC machine tools and basic manufacturing equipment" as the country's 16 major scientific and technological projects. one. "High-end CNC machine tools and basic manufacturing equipment" major projects focus on the development of aerospace, shipbuilding, automobile manufacturing, power generation equipment manufacturing and other industries, by 2020, the formation of high-end CNC machine tools and basic manufacturing equipment, the main product development capabilities, the overall technical level Entering the international advanced ranks, some products are internationally leading; establishing complete functional parts research and development and supporting capabilities; forming a technological innovation system that combines enterprises, research, and research. Industrial innovation in the current environment is incompetent by the single company of the general enterprise and the enterprise alliance. At present, the machine tool industry has made the creation of innovation alliances a top priority, and various localities have begun to act. According to Luo Baihui, head of the International Association of Mold and Hardware and Plastics Industry Suppliers, in 2009, Shenyang Machine Tool (Group) Co., Ltd., Chongqing Machine Tool (Group) Co., Ltd., Shenji Group Kunming Machine Tool Co., Ltd., Hangzhou Machine Tool Group Co., Ltd. An “innovation team†led by 13 domestic leading enterprises such as Nantong Technology Group Co., Ltd. was pulled up. At the same time, it also means the official establishment of “High-speed Precision Technology Innovation Strategic Alliance of CNC Machine Toolsâ€. On November 10, 2010, Shenyang Machine Tool, Dalian Machine Tool, Qinchuan Machine Tool, Sichuan Pushkin Ningjiang Machine Tool, Kunming Machine Tool, Hanjiang Machine Tool and other China's most representative machine tool companies established the “High Speed ​​and High Efficiency Processing and Equipment Technology Innovation Allianceâ€. Together, it is a goal of “developing high-speed and high-efficiency processing technology and key technologies for commonality of CNC machine tools and integration of complete machines, and grasping and mastering the core key technologies for independently developing a new generation of CNC machine tools and enhancing the competitiveness of the international machine market in Chinaâ€. Work together. First, implement project guidance and concentrate on tackling difficulties. It is recommended that the Development and Reform Commission, the Ministry of Science and Technology and other functional departments take the lead, organize relevant research institutes and industry associations to participate in the research, divide the industry and sub-fields, propose a catalogue of basic raw materials and key components that restrict development, and select the key points that need to be tackled. project. The second is to cultivate the domestic market and strengthen the “integration†traction. We should take the responsibility of revitalizing the national industry and vigorously promote and actively use our own products. For major projects and technological transformation projects directly undertaken by the state, it is necessary to organize relevant experts to demonstrate the feasibility of using domestic raw materials and components, and reasonably propose the scope of use and the timetable for achieving localization rate. The third is the scientific evaluation results, and rewards the meritorious personnel in the “front-end†field. It is recommended that special awards be established in the basic areas in the future to reward those comrades who have made significant contributions in the “front end†field, especially on key components. The fourth is to clarify the division of responsibilities and strengthen work guidance. Promoting the innovation and development of the “front-end†field of the equipment manufacturing industry involves many departments and wide fields, and it requires the implementation of organizational coordination by authoritative institutions at the national level. It is recommended that the State Council Science and Education Leading Group take this task into account. The combination of production, study and research is to use the strength of enterprises, universities and research institutes to promote resource integration, form a new scientific and technological achievements transformation mechanism, achieve the complementary advantages of the alliance parties, collaborative innovation, and accelerate the promotion and application of technology and industrialization. According to Luo Baihui, enterprises, universities, research institutes and key enterprises have a high degree of enthusiasm for participating in special research. "Production, learning, research and use" have begun to establish complementary and long-term stable cooperative relations. For example, Shenyang Machine Tool cooperates with Jilin University, Beihang University, Tongji University, Dalian Machine Tool and Dalian University of Technology, Jilin University, Qinchuan Machine Tool, Kunming Machine Tool and Xi'an Jiaotong University. Through special traction, enterprises and universities have integrated superior scientific research resources, so that the cooperation between the parties has been further deepened. In 2010, China's machine tool industry achieved a total industrial output value of 553.68 billion yuan, a year-on-year increase of 40.6%; CNC machine tool output reached 236,000 units, an increase of 62.2% year-on-year, and the output value and output of CNC machine tools ranked first in the world. It can be said that China's machine tool industry has started from zero and has become the world's largest machine tool producing country. However, there are thousands of machine tool enterprises in China, and there are nearly one in one county. From the market demand, there is no need to increase the ordinary. New production capacity such as lathes, economical CNC lathes, and fast-moving wire electric machine tools. At the same time, the machine tool industry itself should achieve sustainable development goals with low material consumption. For a long time, CNC systems and functional components have always been the “short board†that restricts the development of the CNC machine tool industry. Why is the profitability of high-end CNC machine tools low? Luo Baihui, head of the International Association of Mould & Hardware Plastics Industry Suppliers, believes that one of the main reasons is that CNC systems and functional components rely on imports. In the market, the more high-end products are more constrained, the delivery time and service can not meet the requirements, structural contradictions are very prominent. This is also the issue that the entire machine tool industry should continue to pay more attention during the “Twelfth Five-Year Plan†period. At present, the "short board" problem of numerical control systems and functional components has been highly concerned. The leaders of the relevant departments of the State Council have recently indicated that solving the problems of numerical control systems and functional components is not a simple filling-up problem, but a matter of overall concern. Strategic issues. This is enough to illustrate the importance and urgency of the issue. The strategic task of implementing major special projects has begun, and the entire equipment manufacturing industry should move in the direction of high value-added. We should further promote the implementation of major projects through the breakthrough of core technologies and the integration of resources, use the power of science and technology to change the way of economic growth, and make our due contribution to the sustainable and healthy development of China's economy. The two-year implementation of high-end CNC machine tools and basic manufacturing equipment has accelerated the development of high-end products for key enterprises in the industry, and promoted the company to improve product quality and establish a brand image. Through the implementation of the special "Eleventh Five-Year Plan", "high-end CNC machine tools and basic manufacturing equipment" have broken through a number of key technologies such as high-speed and high-precision motion control and reliability design, and have developed more than ten kinds of internationally advanced Heavy equipment has played a positive role in the equipment manufacturing industry in response to the financial crisis. It can meet some of the needs of the four major fields, such as aerospace, and has completed the research objectives of the special "Eleventh Five-Year Plan". By the end of the "Twelfth Five-Year Plan", high-end CNC machine tools and basic manufacturing equipment will significantly improve their independent innovation capabilities, master a large number of core technologies with independent intellectual property rights, and the overall technical level will enter the international advanced rank; by then, the main engine, CNC system, Functional components "mid-scale large-scale, high-grade industrialization" will be realized, China will develop a number of key equipment with international advanced level; the market share of high-speed, precision vertical horizontal machining centers, CNC lathes and other products with large import volume will be There is a clear improvement. In the special implementation process, the company emphasizes the enterprise as the main body, the close combination of production, study and research, and the market demand-oriented principle. It emphasizes that not only the main research and development projects such as mainframes must produce products, but also the research on common technical topics can not only produce papers, patents, but also focus on mastering the core. Technology, improve product levels and conduct research. On the basis of fully researching the user's process, research and development of the mainframe and functional components will be carried out; the user's strong product reliability and accuracy retention issues will be addressed, and key research will be carried out; the user-led application demonstration project will be actively implemented to solve the first one ( Set) Major equipment applications are difficult to apply to the application of CNC systems and functional components in the mainframe. The special project adheres to the idea of ​​taking the host as the leader, the functional component as the foundation, and the common technology as the support. When issuing the project declaration guide, it is explicitly required that the host must implement the end user. The numerical control system and functional components must be evaluated on the host. Common technologies must be applied to the host and functional components. According to the requirements of the host, coordinate the development of systems, components, and common technologies, and promote the series of research results of the host integration common technology, numerical control system and functional components to achieve the overall innovation of the host. The special project gives full play to the role of various expert institutions and third-party evaluation agencies to ensure the “fair, fair, open†and efficient operation of the special implementation work. The three groups of expert organizations, such as the overall group, the expert advisory committee, and the evaluation expert library, are separated in the key links of the preparation of the project guide, subject review, consultation and review, and each of them is responsible; the China International Engineering Consulting Company, as a third-party evaluation agency, assists in the development of special projects. Process supervision and evaluation work. The world's largest 36,000 tons of ferrous metal vertical extruder has been put into production a few days ago, solving a number of key technologies such as transmission and control operating system design and manufacturing, and achieved a major breakthrough in extrusion technology. The successful development of this equipment has enabled foreign companies to reduce the price of large-diameter thick-walled steel pipes from 180,000 yuan/ton to more than 50,000 yuan/ton. It is estimated that the annual cost savings for related enterprises using the above products in China will be more than 10 billion yuan. The 10-meter CNC bridge gantry turning and milling combined machining machine for large nuclear power unit turbine casing and other key parts processing masters the key technologies of three-section beam assembly and processing technology to ensure the machining accuracy of the machine tool. Two machine tools are delivered to the user. The ultra-heavy horizontal boring lathe with a diameter of 5 meters and a load of 500 tons has broken through the core technologies such as ultra-high-precision high-precision hydrostatic spindle technology. The main technical performance indicators of the machine tool have reached the international advanced level and have been delivered to users for use. Processing of a 1.1 million kilowatt supercritical nuclear power half speed rotor. The key deployment of high-end CNC machine tools with large import volume and wide market demand has been carried out. Through the joint development of machine tool backbone enterprises, universities and users, research on key technologies such as structural optimization design and thermal compensation has been carried out. Ningjiang Machine Tool, Beijing Gongyan Seiki and other units have completed the development of more than 30 types of precision, high-speed vertical horizontal machining centers, CNC lathes, five-axis linkage machining centers and other new products, precision and speed can reach "11 At the end of the five-year international advanced level, the MTBF of the mainframe reached 900 hours. With the new products gradually put into the market, the technical level of domestic high-end CNC machine tools will be effectively improved, and the supporting verification of domestic high-end CNC systems and functional components will be promoted. In the aspect of numerical control system, multi-axis multi-channel and bus-type high-end numerical control device prototypes have been developed, and independent intellectual property rights have been formed in core technologies such as multi-axis linkage interpolation algorithm and error compensation. At present, Huazhong CNC, Guangzhou CNC and other units have completed the production of 50 sets of open all-digital high-end numerical control device prototypes, and related supporting verification work is underway. In the implementation process, the special project actively creates a research environment in which common technologies and mainframes and components support each other, and requires higher education institutions and research institutes that undertake common technical issues to integrate superior resources to help enterprises solve practical problems in production and R&D. In terms of reliability technology research, Jilin University has developed a number of CNC machine tool reliability technical specifications, developed a reliability test and test bench, and provided reference for product reliability design and testing of key enterprises such as Shenyang Machine Tool and Dalian Machine Tool. .
â– Home Bathroom Hardware Trends Multi-functional Support Supply Transformation The home bathroom industry has withstood many tests. The rapid and rapid development of the real estate industry in 2010 is bound to drive the development of the daily-use hardware and bathroom industry. The daily-use bathroom hardware industry is presented under the new situation. The new trend, daily hardware bathroom products will show a trend of household, more to meet the needs of home hardware. With the continuous improvement of consumers' requirements for quality of life, people's consumption behavior has become more rational in terms of the home environment from the past price and practicality to the pursuit of individuality, comfort and environmental protection. Nowadays, the longing for a good home life and the unremitting pursuit of high-quality home taste have become the consensus of people. According to Luo Baihui, head of the International Association of Mold and Hardware and Plastics Industry Suppliers, in 2010, the sales of building materials and households above designated size reached 1.1 trillion yuan, a year-on-year increase of 22%. In 2011, the home market is still expanding, and the ultra-large market (single over 300,000 square meters) is constantly emerging. Some large stores gradually grab the rural market and develop to the mini-type, winning by more. In response to the trend of real estate developers to provide "fine decoration" housing, some enterprises (stores) have begun to transform to supporting supply (procurement center). At present, the concept of bathroom hardware products has far exceeded the traditional concept of the past. As an iconic item of modern luxury living, it enters every aspect of people's lives. It not only has hygienic and clean functions, but also includes health care functions, appreciation functions and entertainment functions. In terms of the function of use, only the flushing method of the sanitary ware product has a swirling type, a silent type, a diagonal type, a straight type, a siphon type, a jet type, and the like. The shape of the bathroom products has appeared in a one-piece type, with a basin series, a one-piece toilet, a bidet, a squatting device, a urinal, a mop basin, a column or a desktop washer. Sanitary ware products also introduce a series of complementary products with functions such as a leisurely bathtub, cabinet basin and steam room. Bathroom hardware products tend to be more user-friendly, with rich products and more options. The evolution of the concept of home cabinet hardware extends the breakthrough and sublimation of cabinet content. The entry of television, audio, internet, office and other equipment has changed the role of cabinets only as a labor tool. Luo Baihui believes that in the future, home cabinets will be used for food production from special kitchens. The series of furniture with storage and storage functions will be transformed into storage and storage, washing and cutting, cooking and frying, as well as catering, entertainment, study and so on. Functional comprehensive furniture. From a design perspective, modern kitchen design is gradually changing the traditional layout of cabinets and corner cabinets, and the high-rise cabinet with larger storage space becomes a substitute. The layout is also constantly changing, from the original L-shaped, U-shaped, to the center of the kitchen, the cabinet does not lean against the wall, the center has an island, and the water and electricity pipelines go underground. Kitchen equipment is also moving towards integration and integration. Cabinets, appliances, ceilings, etc. will be modularized. Consumers only need to choose various modules according to their own needs. Renovating the kitchen is as simple as building blocks. Energy conservation and environmental protection are still the development trend of new products for daily use hardware. Recently, the price of water in major cities in China has risen steadily. In addition, the state has vigorously implemented the policy of energy conservation and emission reduction in recent years, and the concept of energy conservation has become more and more popular among the people. In this regard, whether it is price regulation or propaganda guidance, the concept of “water saving†has become more and more popular among people. The large amount of household water – sanitary products have become the primary problem of water saving. More consumers are more willing to choose energy-saving bathroom hardware. Products, but many product technologies are not up to standard, then consumers should choose well-known brands when purchasing water-saving sanitary wares, and choose products with “China Water-saving Product Certificationâ€, the quality will be more guaranteed. According to industry insiders, in 2011, more and more owners will choose third-party supervision to serve themselves. Because the third-party supervision and decoration company has no interest, it will completely stand on the side of the owner and consider it for the owners. Although the decoration cost is more than a part of the supervision, the supervision will also supervise the decoration process according to the actual situation of the owner, avoid unnecessary additions and repeated billing, etc. The overall cost may not increase much, and the quality of decoration It can be guaranteed. â– Home appliance hardware industry enters the overall upgrade and transition period In the view of Luo Baihui, the head of the International Mold and Hardware and Plastics Industry Supplier Association, home appliance companies should see the development opportunities of the industry from the two series of proposals focusing on people's livelihood. Luo Baihui said that during the "Twelfth Five-Year Plan" period, the domestic appliance market will usher in a rapid upgrade of the new consumer structure, which will effectively promote the growth of the domestic consumer market. In addition, the rural home appliance market will continue to develop rapidly on the existing basis. The popularity of rural household appliances at the end of the “Twelfth Five-Year Plan†is expected to reach or approach the urban level in the mid-to-late 1990s. The stability of the real estate market is seen as a factor that is rigidly related to the market demand of the home appliance industry. On the housing issue, although the former eight-state commercial housing restriction purchases a new cool, the affordable housing policy must be another Fan through the window. Following the announcement of 10 million sets of affordable housing in 2011, Premier Wen Jiabao once again said that 36 million new affordable housing units will be built during the 12th Five-Year Plan period. Luo Baihui believes that the affordable housing market will be the driving force for promoting the upgrading of household appliances and stimulating the development of domestic demand. Household appliance enterprises should focus on and investigate the demand characteristics of consumer housing groups and develop suitable home appliances. With the promotion of the policy of affordable housing, white goods manufacturers such as air conditioners, washing machines and refrigerators will benefit significantly, especially leading white-light enterprises with their own network and channel advantages. Taking air conditioners as an example, in 2010, the domestic sales of air conditioners was 51.43 million units, assuming a growth rate of 12%-10% in the next few years. At the same time, it is conservatively assumed that 40% of relocated households purchase air conditioners, and two households are expected to increase in 2011. 4.72 million units of sales. The sales driven by the housing market is expected to boost the domestic sales of air conditioners by 8%+ in 2011, which is enough to fill the market's concerns about the impact of real estate regulation on the sales of home appliances. Tax reform is also a hot topic of the two sessions. On the surface, it seems that there is no direct correlation with the home appliance industry, but its impact can finally reach the release of consumption power. The final result of tax cuts will be to promote consumption and increase consumer purchasing power. Luo Baihui believes that in the case of home appliances, when consumers' purchasing power is enhanced, they will pay more attention to high-end products with higher grades, thus promoting the upgrading of household appliances consumption and stimulating domestic demand. . In a series of hot-spot bills similar to tax reform, there are social security topics such as pension, medical insurance, and employment. In Luo Baihui’s view, the starting point is to solve the worries of the people, improve the consumption power and consumption level, and affect the radiation of the household appliance industry. It has the same effect as the tax reform. The spirit of paying attention to people's livelihood in the two sessions will be the guiding ideology for the development of all walks of life in the next few years. In terms of product development, home appliance enterprises should be close to the care demands of people's livelihood. Taking product development for the consumer groups of affordable housing as an example, Luo Baihui suggested that attention should first be paid to energy conservation and environmental protection, followed by quality assurance and attention to product design fashion. On the whole, practical and economical home appliances are more in line with the consumption characteristics of this group, but also pay attention to the sense of consumption, and the pursuit of fashion, high-end products is also a new demand. We are also delighted to see that many home appliance companies have embarked on the road of transformation and have outstanding performance in product energy conservation and environmental protection, industrial design breakthrough, innovative design and technology improvement. In the future, the concern of people's livelihood will be another guide to the development of the home appliance industry. An important concept. At the press conference of the 2011 China Household Appliances Expo, Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, said that the Chinese household appliance industry entered the stage of overall upgrading and transformation during the “Twelfth Five-Year Plan†period, and the core idea of ​​the China Household Appliances Expo was to promote consumption upgrading. Let the majority of consumers change from "available" to "buy well." According to the "Recommendation of the 12th Five-Year Plan for China's Household Appliance Industry" just completed by the Home Appliances Association, China is required to change from a large home appliance country to a home appliance powerhouse. For the first time, it is proposed that the scale of the home appliance industry should maintain moderate growth. The total industrial output value reached 1.1 trillion yuan, and the proportion in the global export market reached 32%-35%. The March 15-18 Japan Expo will be held in Shanghai with an exhibition area of ​​30,000 square meters and nearly 300 exhibitors. The organizers said that the Expo will bring together many mainstream brands of home appliances at an unprecedented scale. Major companies will showcase the latest innovative ideas and new products and become the vane of industry development. In addition, the opening of the Expo coincides with March 15th. Xu Dongsheng said that the “exposure†of the 3.15 home appliance sector this year will focus on after-sales, especially color TVs, air conditioners and small appliances.
â– Home Bathroom Hardware Trends Multi-functional Support Supply Transformation The home bathroom industry has withstood many tests. The rapid and rapid development of the real estate industry in 2010 is bound to drive the development of the daily-use hardware and bathroom industry. The daily-use bathroom hardware industry is presented under the new situation. The new trend, daily hardware bathroom products will show a trend of household, more to meet the needs of home hardware. With the continuous improvement of consumers' requirements for quality of life, people's consumption behavior has become more rational in terms of the home environment from the past price and practicality to the pursuit of individuality, comfort and environmental protection. Nowadays, the longing for a good home life and the unremitting pursuit of high-quality home taste have become the consensus of people. According to Luo Baihui, head of the International Association of Mold and Hardware and Plastics Industry Suppliers, in 2010, the sales of building materials and households above designated size reached 1.1 trillion yuan, a year-on-year increase of 22%. In 2011, the home market is still expanding, and the ultra-large market (single over 300,000 square meters) is constantly emerging. Some large stores gradually grab the rural market and develop to the mini-type, winning by more. In response to the trend of real estate developers to provide "fine decoration" housing, some enterprises (stores) have begun to transform to supporting supply (procurement center). At present, the concept of bathroom hardware products has far exceeded the traditional concept of the past. As an iconic item of modern luxury living, it enters every aspect of people's lives. It not only has hygienic and clean functions, but also includes health care functions, appreciation functions and entertainment functions. In terms of the function of use, only the flushing method of the sanitary ware product has a swirling type, a silent type, a diagonal type, a straight type, a siphon type, a jet type, and the like. The shape of the bathroom products has appeared in a one-piece type, with a basin series, a one-piece toilet, a bidet, a squatting device, a urinal, a mop basin, a column or a desktop washer. Sanitary ware products also introduce a series of complementary products with functions such as a leisurely bathtub, cabinet basin and steam room. Bathroom hardware products tend to be more user-friendly, with rich products and more options. The evolution of the concept of home cabinet hardware extends the breakthrough and sublimation of cabinet content. The entry of television, audio, internet, office and other equipment has changed the role of cabinets only as a labor tool. Luo Baihui believes that in the future, home cabinets will be used for food production from special kitchens. The series of furniture with storage and storage functions will be transformed into storage and storage, washing and cutting, cooking and frying, as well as catering, entertainment, study and so on. Functional comprehensive furniture. From a design perspective, modern kitchen design is gradually changing the traditional layout of cabinets and corner cabinets, and the high-rise cabinet with larger storage space becomes a substitute. The layout is also constantly changing, from the original L-shaped, U-shaped, to the center of the kitchen, the cabinet does not lean against the wall, the center has an island, and the water and electricity pipelines go underground. Kitchen equipment is also moving towards integration and integration. Cabinets, appliances, ceilings, etc. will be modularized. Consumers only need to choose various modules according to their own needs. Renovating the kitchen is as simple as building blocks. Energy conservation and environmental protection are still the development trend of new products for daily use hardware. Recently, the price of water in major cities in China has risen steadily. In addition, the state has vigorously implemented the policy of energy conservation and emission reduction in recent years, and the concept of energy conservation has become more and more popular among the people. In this regard, whether it is price regulation or propaganda guidance, the concept of “water saving†has become more and more popular among people. The large amount of household water – sanitary products have become the primary problem of water saving. More consumers are more willing to choose energy-saving bathroom hardware. Products, but many product technologies are not up to standard, then consumers should choose well-known brands when purchasing water-saving sanitary wares, and choose products with “China Water-saving Product Certificationâ€, the quality will be more guaranteed. According to industry insiders, in 2011, more and more owners will choose third-party supervision to serve themselves. Because the third-party supervision and decoration company has no interest, it will completely stand on the side of the owner and consider it for the owners. Although the decoration cost is more than a part of the supervision, the supervision will also supervise the decoration process according to the actual situation of the owner, avoid unnecessary additions and repeated billing, etc. The overall cost may not increase much, and the quality of decoration It can be guaranteed. â– Home appliance hardware industry enters the overall upgrade and transition period In the view of Luo Baihui, the head of the International Mold and Hardware and Plastics Industry Supplier Association, home appliance companies should see the development opportunities of the industry from the two series of proposals focusing on people's livelihood. Luo Baihui said that during the "Twelfth Five-Year Plan" period, the domestic appliance market will usher in a rapid upgrade of the new consumer structure, which will effectively promote the growth of the domestic consumer market. In addition, the rural home appliance market will continue to develop rapidly on the existing basis. The popularity of rural household appliances at the end of the “Twelfth Five-Year Plan†is expected to reach or approach the urban level in the mid-to-late 1990s. The stability of the real estate market is seen as a factor that is rigidly related to the market demand of the home appliance industry. On the housing issue, although the former eight-state commercial housing restriction purchases a new cool, the affordable housing policy must be another Fan through the window. Following the announcement of 10 million sets of affordable housing in 2011, Premier Wen Jiabao once again said that 36 million new affordable housing units will be built during the 12th Five-Year Plan period. Luo Baihui believes that the affordable housing market will be the driving force for promoting the upgrading of household appliances and stimulating the development of domestic demand. Household appliance enterprises should focus on and investigate the demand characteristics of consumer housing groups and develop suitable home appliances. With the promotion of the policy of affordable housing, white goods manufacturers such as air conditioners, washing machines and refrigerators will benefit significantly, especially leading white-light enterprises with their own network and channel advantages. Taking air conditioners as an example, in 2010, the domestic sales of air conditioners was 51.43 million units, assuming a growth rate of 12%-10% in the next few years. At the same time, it is conservatively assumed that 40% of relocated households purchase air conditioners, and two households are expected to increase in 2011. 4.72 million units of sales. The sales driven by the housing market is expected to boost the domestic sales of air conditioners by 8%+ in 2011, which is enough to fill the market's concerns about the impact of real estate regulation on the sales of home appliances. Tax reform is also a hot topic of the two sessions. On the surface, it seems that there is no direct correlation with the home appliance industry, but its impact can finally reach the release of consumption power. The final result of tax cuts will be to promote consumption and increase consumer purchasing power. Luo Baihui believes that in the case of home appliances, when consumers' purchasing power is enhanced, they will pay more attention to high-end products with higher grades, thus promoting the upgrading of household appliances consumption and stimulating domestic demand. . In a series of hot-spot bills similar to tax reform, there are social security topics such as pension, medical insurance, and employment. In Luo Baihui’s view, the starting point is to solve the worries of the people, improve the consumption power and consumption level, and affect the radiation of the household appliance industry. It has the same effect as the tax reform. The spirit of paying attention to people's livelihood in the two sessions will be the guiding ideology for the development of all walks of life in the next few years. In terms of product development, home appliance enterprises should be close to the care demands of people's livelihood. Taking product development for the consumer groups of affordable housing as an example, Luo Baihui suggested that attention should first be paid to energy conservation and environmental protection, followed by quality assurance and attention to product design fashion. On the whole, practical and economical home appliances are more in line with the consumption characteristics of this group, but also pay attention to the sense of consumption, and the pursuit of fashion, high-end products is also a new demand. We are also delighted to see that many home appliance companies have embarked on the road of transformation and have outstanding performance in product energy conservation and environmental protection, industrial design breakthrough, innovative design and technology improvement. In the future, the concern of people's livelihood will be another guide to the development of the home appliance industry. An important concept. At the press conference of the 2011 China Household Appliances Expo, Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, said that the Chinese household appliance industry entered the stage of overall upgrading and transformation during the “Twelfth Five-Year Plan†period, and the core idea of ​​the China Household Appliances Expo was to promote consumption upgrading. Let the majority of consumers change from "available" to "buy well." According to the "Recommendation of the 12th Five-Year Plan for China's Household Appliance Industry" just completed by the Home Appliances Association, China is required to change from a large home appliance country to a home appliance powerhouse. For the first time, it is proposed that the scale of the home appliance industry should maintain moderate growth. The total industrial output value reached 1.1 trillion yuan, and the proportion in the global export market reached 32%-35%. The March 15-18 Japan Expo will be held in Shanghai with an exhibition area of ​​30,000 square meters and nearly 300 exhibitors. The organizers said that the Expo will bring together many mainstream brands of home appliances at an unprecedented scale. Major companies will showcase the latest innovative ideas and new products and become the vane of industry development. In addition, the opening of the Expo coincides with March 15th. Xu Dongsheng said that the “exposure†of the 3.15 home appliance sector this year will focus on after-sales, especially color TVs, air conditioners and small appliances.
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