"Four reflections" in the off-season decline in the ceramic sanitary market

Because the raw materials and real estate market, the government's regulatory policies this year's building materials market is very weak, the bathroom market is not a good market, many brands in the industry seems to have suffered a serious sales dilemma all of a sudden. If the summer of 2010 can be used to reduce the heat with 'promotion', in the summer of 2011, most companies and dealers can only use 'long expectations' to describe.

In the past two years, people in the industry often heard that a certain brand was going to tile a certain brand to do a whole home. A certain brand dealer wants to open a large store of thousands of square meters. I often take a cautious approach to this situation. Look. The harsh reality is that the speed of new housing will gradually slow down. While high housing prices are driving the real estate market to have a high fever, they are also penetrating the spending power of the entire society. How could the sanitary ware industry not be affected?

We often use China's huge spending power and China's huge labor resources to provide the preconditions for the development of the company. However, when hundreds of thousands of foreign companies flocked to the domestic market, and when recruitment in 2010 engulfed the entire industry, it made most companies feel that they did not have a vast market, and they no longer considered that the labor resources were abundant. This is what happened in the sanitary ware industry in the past six months.

Many parents have increasingly recognized the positive effects of frustration education on future generations, but for ceramic sanitary ware, they hardly heard of any company that has proposed a tightening development strategy. The only similar thing I heard was Marco Polo's proposal to develop a business at the slowest pace. More often than not, every time a newspaper is opened, certain companies have achieved rapid development, how much annual sales have increased, and so on.

The rapid development can be a general description of the Chinese sanitary ware industry in the past ten years. However, the strong demand directly led to the formation of a simple and developmental thinking. In the past ten years, most companies often judged the victory of a company based on the sales scale, and secondly measured profits as a measure. In the minds of the bosses, it seems that simply opening the factory means infinite orders and huge profits.

Based on the above analysis and summarizing the market conditions in the first half of the year, individuals suggest that their colleagues in the bathroom can revisit the industry from several perspectives.

First, is the demand pattern of the market changing?

The change of demand pattern directly affects the development trend of the entire industry, and the change of business operation mode is the possibility of success with changes in consumer spending habits. The high-speed expansion of the Red Star McGraw-Hill is in stark contrast to the sudden withdrawal of Home Depot, and the real estate decoration has also impacted people's attention from time to time. Imagine if the fine decoration is really popular, then the big store of the Red Star Meikailong tile bathroom has much value? On the other hand, if developers concentrate on marketing, would it mean that for many companies, it is a collective slaughter?

Second, is the overall home bathroom business development trend?

From toilets, bathroom cabinets to the entire bathroom, from ceramic tiles to tiled bathrooms, from sanitary ware to bathroom tiles, to the overall home today, is this a definite way out for the sanitary ware industry? An entrepreneur said such a thing, simply develop the fine-tuned property directly. That is the real whole house. In fact, it is a real integration, this integration means convergence, such as the trend of this development, The bathroom industry will disappear and the tile industry will disappear. Eventually, the home industry will have only one industry remaining. That is the real total home. If this is really the case, you have to reflect on classical economic theory, not socialization. Is the division of labor finer and finer? Has the bathroom industry subverted the classics?

Third, how to reduce the impact of the real estate market shake?

The controversy over the entire home has not yet subsided, and the state’s policy of controlling excessively high house prices has affected the consumer market for sanitary ware. Since May, major markets across the country have begun to show signs of depression, and last year Zeng’s promotion. This year seems to have lost its effect. On the other hand, promotions launched between major markets and shopping malls started on weekdays and began to spread every day at low prices. The overall market feedback is not optimistic, it is clear that the entire market demand has been affected by the prices did not fall, the sanitary ware market is actually affected. Why ware imports began to recover this year, some people say that the financial crisis bottomed out, while another argument is intriguing, foreigners like to use sanitary ware as a frequently replaced consumer goods, so the consumption is large, and our talent began to use the toilet. This will understand why my dealer's eyes are waiting for the building to open? Because my consumer bought a toilet may not be replaced once in a lifetime, missed this time may only wait for the next life, then I can change the habit of consumer toilet consumption as a lifelong habit? The housing prices of all Chinese people are not lost, and how many industries will be restricted?

Fourth, what kind of enlightenment does the development trajectory of international sanitary brands bring to me?

Economic development is subject to certain rules. Therefore, developers use Tokyo, Moscow, London, Hong Kong and other places to compare prices with the mainland, to illustrate that there is still a huge room for growth in mainland China's housing prices. After a few hundred years of it, Chinese cabbage may be 1 million yuan 1 kg. How can China's housing prices have no room? This is the same as the United States and Japan are doing the same bathroom to sell toilets may wish to focus on the study of the future of the toilet will come up, but also to refer to the trajectories of international colleagues. Kohler, TOTO American Standard, Lejia, etc., entered China to obtain high profits and huge market space, but at the same time it also brought new ideas and concepts. What kind of path has been adopted in front of these century-old brands? And behind his victory and failure, what can he think of today's Chinese sanitary ware brand?