Blocking the battle, the battle that imported brand cabinets will encounter

Cupboard cakes are getting bigger and bigger, and today's mid- to high-end cabinetry market can be said to be a brand, gathering all kinds of immortals. According to estimates by experts, China currently has a market scale of 90 billion cupboards. As for consumers, the annoyance of choices has increased, especially in the face of the double attacks of domestic and foreign goods.

In this regard, the sales of the domestic cabinets for the well-known brand bosses said that “In fact, the choice of domestic or imported cabinets depends largely on the consumer’s consumption orientation. Now more consumers have been able to rationally view the domestic and imported brands. The difference is that the same are high-end consumer groups, and some consumers are keen on pursuing international brands and holding a non-important mentality."

According to industry insiders, the current high-end cabinet market can be divided into three categories: domestic brand cabinets, pure imported brand cabinets, and imported brand assembled cabinets. Below, we list the above three types of cabinets' indicators in the following table. Consumers will conduct a “comparison” according to their actual needs to select the type that suits them.

After the domestic brands that went to the international market visited several domestically-produced cabinet stores, they discovered that many Chinese-made cabinets have reached the “E0” environmental protection. It is reported that currently imported high-end domestic cabinet hardware commonly used imported brands, such as Germany and the United States Pula, Germany Kasper BMW, Ferrari, etc., can promise lifetime warranty, free maintenance. With the development of the domestic cabinet industry, domestic cabinets have started to catch up with international brands in terms of measurement, design, installation, and after-sales services. In particular, some large brands of domestic cabinets use imported door panels and hardware to attract consumers, making the gap between the two smaller in quality.

At present, domestically, the "E1" level is still the standard for environmental protection. The "E0" standard is the European standard, and the domestic brand is the "high standard for environmental protection" brand, which also indicates that the degree of internationalization of domestic brands has begun to deepen. A domestic cabinet manager once admitted to the reporter: “With a cabinet of the same style, the details of the materials used will vary greatly. The price will vary a lot. The level of cabinets depends on the quality of the door and hardware. Differentiating. At the same time, the quality is also different."

The sales of the domestic famous brand boss brand cabinets were introduced to reporters. In addition to the boss brand, the domestic cabinet brand “E0” ranks with Bologna, Kangjie, and Europa.

The brand of pure imported cabinets uses professional cabinets as "imported products." In theory, purely imported cabinets are indeed more professional in quality and novel in style. It is reported that due to the original pure imported cabinets, especially European brands, materials and production are completed in the local area and are more professional. In general, cabinets imported from FCLs are particularly expensive due to their high tariffs, so the prices are relatively high. However, domestic designers stated that “the purely imported cabinets are indeed outstanding in design style, material selection, functional configuration, processing equipment and technology, environmental protection standards, etc. A few pursue professional quality and pay attention to the high manufacturing history of cabinets. Consumer groups are their loyal customers."

They generally have internationalized design styles, pure imported raw materials and hardware accessories, fine processing and assembly processes, high functional configurations, and high European environmental standards.