Chinese paint industry is not "not bad money" poor is the level

As far as the current market environment is concerned, we can say that there is no lack of market and there is no shortage of production capacity. We are the world's No. 1 in terms of production capacity. On the market and seeing that the giants of the company are heading into one another, we can see how impressive China's coatings sector is. market. What is the Chinese paint industry lacking in the end? Of course, many people will say, lack of funds, lack of technology, but the author wants to talk about where the lack of funds for the Chinese paint industry, and where is the lack of technology? I believe this is a question worthy of careful consideration by all people in the industry. In the historical tide of the paint industry, the development status is positive and the products are constantly being updated. However, the market is still very heavy. Foreign paint companies are continuing to enter the Chinese market. What is the lack of the paint companies in China? ?

What is the difference between China's paint industry and "not bad money"?

Chinese paint company is "poor money" or "not bad money"

In fact, it is a contradiction to talk about here, because the current situation of Chinese paint companies, the author said that they are not "bad money" or "not bad money." If you say "poor money," compared to large international companies, domestic paint companies have very different strengths in terms of technology research and development and high-end talents, and the high-end technology and market share are far from one another. If you say that Chinese paint companies are "not bad money," you can look at the paint advertisements of major TV stations and throw more than 10 million. Although the author didn't understand how much money a research and development project would cost, the relevant coating network had been reported as early as 2009. In this hundreds of millions of advertising funds, a large part of it was actually wasted, and for Chinese coatings Isn't this investment in business low?

An American advertiser once said that American companies waste as much as 50% of the advertising costs each year, and for Chinese consumers who have not yet established a mature consumption concept such as fast-moving consumer goods, the waste of television advertising on paint is obviously more serious. Another well-known domestic marketing expert once said with pain: “60% of the paint advertising costs are wasted. What's more unfortunate is that many paint companies also know about waste, but do not know where to waste”.

Although the output of China's paint industry is high but its level is limited

Looking at the Chinese paint industry, whether it is architectural coatings or industrial coatings, the market share is getting bigger and bigger. In 2009, China's total paint output reached 7,754,400 tons, making it the world's largest paint producer. According to the latest data, from January to June 2010, China's paint industry completed output of 4.972 million tons, an increase of 24.4%, and the total output value reached 10,226,800 yuan. The data proves that China's paint industry does not lack production. According to HC International's understanding, although China's paint output is very high and there are many markets, it still has a gap with the paint levels in the United States and other developed countries. Although our production can be proud of being the first in the world, the scale of production enterprises lags far behind that of foreign companies. In 2009, the total output of 7,554,400 tons of paint was not low, but it was produced by over 1348 paint companies. .

According to the author's understanding, among the top 10 companies in the 2009 list of the world's largest paint companies, U.S. companies occupy the vast majority of positions, and the U.S. paint industry is visible. I believe that without the author's words, you will know where the US painter is strong. Yes, capital and technology, compared with domestic paint companies, giant companies like PPG, Sherwin-Williams, DuPont, and Valspar can be said to have a huge advantage, with strong funds to support and high-tech backgrounds. In the moment of entering the Chinese market, it was destined to take the fate of China's high-end paint market share. The Chinese coatings companies, financial and technical differences are also destined to take the path of low-end market.

Improve the level of coating technology for high-end paint market

In the past two years, with the rapid development of the Chinese paint industry, the Chinese paint industry has also seen and understood more about the deficiencies and advantages of ethnic paint companies. Many companies are learning to invest more money and manpower to develop better performance and technologies. The paint products, in order to break the monopoly of foreign companies on the high-end paint market. Recently, there was good news from the country. A major technological breakthrough and industrial innovation in the field of architectural coatings was announced in China. This world-leading low-carbon eco-inorganic dry powder architectural coating not only passed national paint quality supervision and inspection. , And has entered the stage of mass production of commercial applications, creating a new era of architectural coatings from organic emulsions to inorganic dry powder.

Thanks to the country’s increased support for new industries and new technologies, new technologies have been reported throughout the country, Henan has introduced wire anti-icing coating technology, Beijing has achieved breakthroughs in the research and development of waterborne automotive coatings, Wuhan developed iron red water-based rust prevention and treatment Lacquer, first of all, regardless of our technology and the international water gap has no gap, just look at the current domestic industry's enthusiasm for R & D high-tech increased, it can be demonstrated that the Chinese paint industry's dream to become a painter of power will be able to achieve.