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The research and application of China's start-up manufacturing and electric technology started late, but there has been great development in the past decade or so. Because pneumatic tools have the characteristics of high quality, age, high speed, high output force, and high precision, electric technology has been rapidly applied to various industries and has produced significant benefits in production.
China is a major producer and exporter of hardware tools. Among them, the vast majority of electric tools sold worldwide are produced and exported from China. China has become the world's leading power tool supplier. Although China's hardware tools industry is relatively large, due to factors such as weak technological innovation, over-monotonous market structure, and weak brand influence, many hardware and tool manufacturers often lack core competitiveness and are difficult to become bigger and stronger.
China's current annual sales of tools is 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, which is not only far from the structure of international market tool products, but also can not meet the growing demand of domestic manufacturing for carbide tools.
At present, the imbalance of the tool structure is the production tool and the demand is not correct. For example, the user needs a large gap in the carbide tool, but the high-speed steel tool is over-manufactured; the high-efficiency cutting tools that are urgently needed in the modern manufacturing industry have large gaps, but the low-grade standard tools are over-produced.
In the domestic electric tool market, domestic sales of electric tools have accounted for 90% of total sales, while various imported brands only account for 10% of the market. In the foreign power tool market, the proportion of China's manufacturing continues to expand, and China has become a global power tool production base. The domestic electric tool market is even more critical to the quality and brand of electric tools. No matter whether it is a distributor of electric tools, it is still a direct user of Pan Bo, and they are very serious about the quality and brand of electric tools. Therefore, the inclination of the market for good quality, good brand electric tools has increased. This is an increase, indicating that the power tool market is maturing.
After the recovery of the international economy, hardware tools ushered in the golden period of development of the export market, especially in the developing countries. Luo Baihui, secretary-general of the International Mould and Hardware and Plastics Industry Suppliers Association, believes that due to the relative lag and overall ageing of the machinery processing industry in developing countries, there is a strong demand for imported hardware products. The hardware products business quickly seized this. With great opportunities, through trade agreements and exchanges, we have gradually opened up huge export markets and trade businesses. The hardware foreign trade companies have taken measures at the time of examination, responded promptly, actively participated in international exhibitions, improved product quality, increased product innovation, vigorously inaugurated low-carbon products in accordance with the international economic situation, and understood European Union directives standards for export of hardware products. Expand the banner of foreign markets to increase the international market share of China's hardware products.
Domestic hardware tools are widely used in various fields such as geological exploration, stone materials, machinery, automobile and national defense industry. The manufacturing technology level of abrasive tools, geological drill bits and stone cutting tools for machining has been greatly improved. Products have become serialized and standardized, with complete specifications and stable product quality. Some products have a certain degree of competitiveness in the international market.
The purpose of the power tool is the same as that of the air tool. It is even more convenient to use than a pneumatic tool. It has a small and exquisite body, long life, high safety, and can save energy and other advantages. In terms of the current overall situation, its specifications are relatively complete, such as wind chisel, gun drill, polishing machine, impact wrench and so on.
Power Tool Export Strategy:
Improve technology
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: to further improve product quality and accelerate the development of new products. In particular, we must focus on accelerating the development of battery-powered tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.
The development of production technology to intensive, flexible, automated, professional and coordinated production network development. Luo Baihui believes that it is necessary to gradually export its own branded products from Dingpai's and Neutral's export methods. The DLP production and neutral packaging production methods have indeed played an important role in rapidly expanding the export of electric tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese companies and create their own brand name. Our country’s Some production companies can only be an obscure processing plant, while middlemen get huge profits. In addition, brand-name production often hides the hidden dangers of trademark infringement disputes. In order to promote the healthy development of China's power tool foreign trade market, and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name in the export of our products and obtain our due profits. Fully implement safety certification and electromagnetic compatibility certification for electric tools, and implement export license for electric tools to continuously improve the quality and level of electric tools.
Exploiting emerging markets
To further study the trade practices of European and American power tools, while stabilizing and continuously expanding the share of China's power tools in the North American market in Western Europe, actively explore new markets and achieve market diversification, with particular emphasis on exploring African, Latin American and Eastern European markets. .
Oppose low-price competition and standardize the export market. Luo Baihui said that in addition to some foreign-funded enterprise products, a large number of electric tools exported by China generally have relatively low prices. The main reason for this phenomenon is the low price competition among exporting companies. The harm is quite serious. Some state-owned enterprises generally have superior quality products, but due to high costs, they have fallen into competition, and some of the poorer quality and even poorer ones have used low-price competitive marketing methods to export one after another. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, causing the overall economic efficiency of the industry to decline. In order to benefit the national nation, it is necessary to further standardize the market and promote fair competition so that the foreign trade market for electric tools can truly thrive.
Set up the buyer's market concept in the competition. To realize the development of the industry around the market, enterprises must focus on the shift from production technology to the center of marketing. We must use professional products and do-it-yourself (DIY) products at the same time. The company's production, technology, marketing and After-sales service must comply with the buyer's market law.
China is a major producer and exporter of hardware tools. Among them, the vast majority of electric tools sold worldwide are produced and exported from China. China has become the world's leading power tool supplier. Although China's hardware tools industry is relatively large, due to factors such as weak technological innovation, over-monotonous market structure, and weak brand influence, many hardware and tool manufacturers often lack core competitiveness and are difficult to become bigger and stronger.
China's current annual sales of tools is 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, which is not only far from the structure of international market tool products, but also can not meet the growing demand of domestic manufacturing for carbide tools.
At present, the imbalance of the tool structure is the production tool and the demand is not correct. For example, the user needs a large gap in the carbide tool, but the high-speed steel tool is over-manufactured; the high-efficiency cutting tools that are urgently needed in the modern manufacturing industry have large gaps, but the low-grade standard tools are over-produced.
In the domestic electric tool market, domestic sales of electric tools have accounted for 90% of total sales, while various imported brands only account for 10% of the market. In the foreign power tool market, the proportion of China's manufacturing continues to expand, and China has become a global power tool production base. The domestic electric tool market is even more critical to the quality and brand of electric tools. No matter whether it is a distributor of electric tools, it is still a direct user of Pan Bo, and they are very serious about the quality and brand of electric tools. Therefore, the inclination of the market for good quality, good brand electric tools has increased. This is an increase, indicating that the power tool market is maturing.
After the recovery of the international economy, hardware tools ushered in the golden period of development of the export market, especially in the developing countries. Luo Baihui, secretary-general of the International Mould and Hardware and Plastics Industry Suppliers Association, believes that due to the relative lag and overall ageing of the machinery processing industry in developing countries, there is a strong demand for imported hardware products. The hardware products business quickly seized this. With great opportunities, through trade agreements and exchanges, we have gradually opened up huge export markets and trade businesses. The hardware foreign trade companies have taken measures at the time of examination, responded promptly, actively participated in international exhibitions, improved product quality, increased product innovation, vigorously inaugurated low-carbon products in accordance with the international economic situation, and understood European Union directives standards for export of hardware products. Expand the banner of foreign markets to increase the international market share of China's hardware products.
Domestic hardware tools are widely used in various fields such as geological exploration, stone materials, machinery, automobile and national defense industry. The manufacturing technology level of abrasive tools, geological drill bits and stone cutting tools for machining has been greatly improved. Products have become serialized and standardized, with complete specifications and stable product quality. Some products have a certain degree of competitiveness in the international market.
The purpose of the power tool is the same as that of the air tool. It is even more convenient to use than a pneumatic tool. It has a small and exquisite body, long life, high safety, and can save energy and other advantages. In terms of the current overall situation, its specifications are relatively complete, such as wind chisel, gun drill, polishing machine, impact wrench and so on.
Power Tool Export Strategy:
Improve technology
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: to further improve product quality and accelerate the development of new products. In particular, we must focus on accelerating the development of battery-powered tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.
The development of production technology to intensive, flexible, automated, professional and coordinated production network development. Luo Baihui believes that it is necessary to gradually export its own branded products from Dingpai's and Neutral's export methods. The DLP production and neutral packaging production methods have indeed played an important role in rapidly expanding the export of electric tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese companies and create their own brand name. Our country’s Some production companies can only be an obscure processing plant, while middlemen get huge profits. In addition, brand-name production often hides the hidden dangers of trademark infringement disputes. In order to promote the healthy development of China's power tool foreign trade market, and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name in the export of our products and obtain our due profits. Fully implement safety certification and electromagnetic compatibility certification for electric tools, and implement export license for electric tools to continuously improve the quality and level of electric tools.
Exploiting emerging markets
To further study the trade practices of European and American power tools, while stabilizing and continuously expanding the share of China's power tools in the North American market in Western Europe, actively explore new markets and achieve market diversification, with particular emphasis on exploring African, Latin American and Eastern European markets. .
Oppose low-price competition and standardize the export market. Luo Baihui said that in addition to some foreign-funded enterprise products, a large number of electric tools exported by China generally have relatively low prices. The main reason for this phenomenon is the low price competition among exporting companies. The harm is quite serious. Some state-owned enterprises generally have superior quality products, but due to high costs, they have fallen into competition, and some of the poorer quality and even poorer ones have used low-price competitive marketing methods to export one after another. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, causing the overall economic efficiency of the industry to decline. In order to benefit the national nation, it is necessary to further standardize the market and promote fair competition so that the foreign trade market for electric tools can truly thrive.
Set up the buyer's market concept in the competition. To realize the development of the industry around the market, enterprises must focus on the shift from production technology to the center of marketing. We must use professional products and do-it-yourself (DIY) products at the same time. The company's production, technology, marketing and After-sales service must comply with the buyer's market law.
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