Ofo is worse than improving its product quality by its own market through BYD Consulting PR

[Huicong Communication Network] Since the entry of the Ofo Xiaohuang car, in order to seize the market, it can be said that it takes time. For example, the lowest cost and the fastest speed for distribution, in many cities, even in order to seize the market without the relevant government departments to record the private placement; in addition, including the public relations itself is the market first.

Ofo

It is understood that because ofo chose the road of rapid barbaric expansion in the early stage, which determines that theo will quickly invest a large number of bicycles, so it is not so good in production, but the cost is reduced, only the simplest chain drive is adopted. Pneumatic tires, ordinary brakes, etc., and even the lock design of shared bicycles are just the simplest password mechanical locks, and even no GPS positioning.

Although the small yellow car can control the cost control, it also led to the loss rate of the small yellow car, which led to the increase of news such as “the primary school students open the bicycle”, and also because of the technical shortcomings of the small yellow car. Some time ago, the small yellow car was repeatedly controlled in Jinan, and the corresponding city management department ordered the temporary stop of ofo to place a small yellow car on the street.

According to the Shandong Business Daily reported on March 19, on the evening of March 17, some netizens found that theo Xiao Huang car quietly appeared on the streets of Jinan. But this time it was retired again in less than half a day. This is the second time that ofo was ordered by the Jinan government department. The reason is that it does not meet the entry requirements of the government authorities: it is not convenient to intelligently manage the installation of GPS.

According to a report from the China Business News on February 19th, industry insiders broke the news to the reporter of China Business News that because ofo bicycles were called "no intelligent operation capability" by the local government, they were asked to rectify.

It is understood that because ofo's current smart lock coverage is low, and the "Internet of Things" has not yet been fully realized, it has greatly increased the difficulty of theo in the management of bicycles, and it is difficult to manage the technical means indiscriminately. Without the support of GPS technology, ofo relies solely on "cycling hunters" to regulate parking efficiency is very low. Therefore, "no intelligent operation capability" is the disadvantage of ofo in the intelligent management of bicycles.

However, even if the product damage rate is high, it is criticized by many users. Ofo seems to have never stopped to seriously make products and do operations, but instead spends time on public relations and PR.

It is understood that this year, the "China Software Information Network" and "China IT Research Center" two websites have released a large number of unfounded negative information for Mobike bicycles, such as "Mobay is deeply immersed in three credibility crises"; Published a large number of soft texts of Mobie competitors, such as "ofo user viscous force Mobai" and so on.

The two websites are controlled by Chen Liming and Huang Shunfang, the founders of Bida Consulting Data Agency. Recently, Bida Consulting also released an industry report claiming that ofo is ahead of the competition.

According to industry insiders, Bida Consulting has set a price to the company, collects data according to the company's requirements, writes and publishes the so-called "market research report", and each report sells for tens of thousands of dollars, then the relationship between ofo and Bidda It goes without saying. A few days ago, Moby bicycles have brought the founders of Bida Consulting, Chen Liming and Huang Shunfang, to court for alleged reputational infringement.

Editor in charge: Wang Caiping

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