Both "export" and "domestic demand" in the furniture industry

As the "12th Five-Year" countries adjust their economic strategy from export-led to domestic demand-led and vigorously promote the development of domestic trade, the furniture industry should adjust its strategy quickly. Exploitation of the domestic market.

According to relevant data, China's furniture production capacity has accounted for 25% of the world's total, making it the first furniture manufacturing country with a veritable name. In 1978, which had just been reformed and opened up, China's furniture had a market of 1.3 billion yuan, and now the total has reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, this industry will reach a total output value of 2.43 trillion yuan. According to incomplete statistics, the total retail consumption of the whole society in 2009 increased by 15.5% over the previous year. The furniture industry exceeded the growth of construction, home decoration and automobiles, and the growth rate was 35.5%. In the first three quarters of 2010, total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, the fastest growing industry.

The Chinese furniture industry has experienced an infancy and early growth in the past 30 years, and is now in the middle stage of growth. It will not really enter the stage of growth and maturity until 2015. During this period, China's furniture exports accounted for about 22% of the world's total, of which the US and EU markets accounted for more than 75% of China's furniture exports. Relying on e-commerce, the furniture industry has obtained a new effective marketing model, which meets the furniture needs of a large number of young people. For example, the group buying network and online shopping mall are the new e-commerce models in China in the past two years, and the home has received good feedback after moving to online direct sales.

With the development of the Internet of Things, mobile payment and cloud computing, consumers will use resources in the future more concisely and more conveniently. Relying on the e-commerce industry, the furniture industry will usher in greater opportunities for transformation and upgrading.

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