The furniture industry is in trouble and has little success

On the one hand, "we are okay" and on the other hand, the market is bleak. The enterprises that provide just-needed consumption represented by the agricultural wholesale market and the enterprises that provide consumption of production materials represented by the veneer wholesale market have suffered two roads of self-help. Heaven. With its solid foundation, Xinli Agricultural Appropriation is easy to use, and it has taken advantage of the "three hits and two builds" east wind, as if it has not encountered a crisis; but the veneer wholesale market that is associated with export-oriented enterprises is extremely bleak, unlike the current furniture The industry is in the same predicament. Although the road to self-help is painstaking, it has little effect.

Like no crisis

For the wholesale market of mass consumption, the instability of the consumer population caused by the impact of the environment has also affected the agricultural batch market, such as the Houjie Xianghong agricultural batch, the Zhongtang Jiangnan agricultural batch, the Dongcheng Xiaqiao agricultural batch, etc. The lease rate and transaction value of shops in large-scale agricultural appropriation markets have declined.

Just before the reporter came to the Xinli Agricultural Approval Market, General Manager Jiang Xiumei of Xinli Agricultural Approval had just received a visit from the Provincial Wholesale Market Association. The Secretary General of the Provincial Wholesale Market Association asked Jiang Xiumei: "The economic environment is sluggish, the wholesale market Okay? "

"We are okay." Jiang Xiumei answered. Jiang Xiumei's answer surprised the people of the Provincial Wholesale Association: "We all said that it was not easy to do along the way, only you said it was okay."

Jiang Xiumei said that despite the overall decline in the transaction volume of the agricultural batch market, Xinli Agricultural Group continued to grow against the trend. Not only did the transaction volume increase, but the lease rate of shops also increased from 93% last year to 96.6% this year I encountered a situation where some merchants in Guangzhou and Shenzhen wanted to enter the market but could not get in.

Jiang Xiumei said that for a mass consumer market such as the wholesale market, fewer people have fewer shares. This year, due to the sluggish manufacturing industry in Dongguan, the consumer population has been lost, and the transaction volume and volume of the entire market have also declined.

"Why did you do well this year?" She paused . "Humblely speaking, it was done early, and it took 18 years to form a brand effect; in addition, thanks to the implementation of 'three hits and two constructions.'" The agricultural product wholesale market in Dongguan was in a state of disordered competition. The internal competition was fierce and homogenization was serious. Food safety also declined in a period of time.

The government uses iron fists to crack down on counterfeiting and selling fake products, purify the market, and also has an obvious regulatory effect on the order of economic operation. The agricultural batch market is ushering in a period of integration. "'Three hits and two builds' is a flood beast for some people, but it is too helpful for us to make room for high-quality customers. The development of the agricultural market must make good use of the 'three hits and two builds' . "

Taking advantage of this opportunity, without expanding the business area, Xinli Agricultural Approval upgraded the merchants and increased the number of merchants with both scale and strength. At the same time, expand the capacity of frozen meat shops from 300 to 500 ; the next step is to improve cold chain logistics, expand the market of frozen products, and complete the development of logistics support in two years to achieve "a complete vehicle can be sold To the entire Pearl River Delta "marketing goal.

Xinli Agricultural Approval has invested in other industries, but with little success. At present, Jiang Xiumei's idea is to focus on the industry of agricultural products, and has opened up territory in areas outside Guangdong. She said that Xinli Agricultural Approval Guangxi project is in the process of establishment, and the Jiangnan navel orange international logistics center project in Anyuan County, Ganzhou City, Jiangxi Province, which it invested in , opened in November . After the project is completed, it will bypass fruit dealers and purchase directly from the origin of navel orange. To gain the advantages of quality and cost.

Jiang Xiumei said that the stronger the radiation power of the agricultural batch market, the stronger the ability to resist risks. In the future, it will improve bases, channels, logistics, e-commerce and other supporting facilities, develop mature markets, and prepare for listing.

The means of production market is lacking in self-help

There are only three or four mature timber markets in Dongguan. Houjie Xingye Timber Plywood Market (hereinafter referred to as “Xingye Timber”) is a wood market with greater influence in South China, where you can buy wood varieties from all countries in the world. For example, African timber, European timber, North American timber, South American timber, Southeast Asian timber, Russian timber, etc., as well as domestic Northeast timber and Southwest timber.

The relevant person in charge of the Industrial Wood Market Department told reporters that the quality and price of wood in Houjie are comparable to those in other regions, so almost all local furniture companies in Dongguan take materials nearby. But in terms of wood varieties, the industry's habit is that rubber wood generally goes to Foshan, redwood generally goes to Shenzhen or Guangzhou, and veneer comes to Dongguan, and the veneer area of ​​"Xingye Wood" in Houjie is the largest in the country. Furniture materials market sales area.

However, during the reporter's visit to the timber market, "dead shipments, increased inventory, bleak market, and low prices" were the most frequently mentioned words by dealers. Societe General Manager timber Tang Shengming said the first half of this year, the overall trading volume Industrial timber market fell by 30% - 40%. "This year is even harder than the end of 2009. " Tang Shengming said.

It is understood that the application of the wood industry is mainly concentrated in the furniture industry, decoration, wood products, shoe materials and so on. The timber market in 2011 was already full of difficulties, because of the cutback policy, tariff policy, and "labor shortage". Stepping into 2012 , the market not only did not improve, but because of the impact of real estate regulation and the European debt crisis, it fell into a deeper ice valley.

Taking domestic veneer as an example, the relevant person in charge of the Industrial Wood Marketing Department told reporters that veneer generally relies on volume, but this year's domestic and foreign sales of veneer have been damaged. There is no guarantee of quantity, and the price can only be reduced, but the price cannot be sold. Because of the downturn in the furniture industry and decoration industry.

The wood-related furniture industry mostly adopts a conservative development strategy. Zhou Wenbing, head of the Huawei Furniture Market Department, told reporters that the pace of furniture product development this year has slowed down and is more cautious. First of all, because the prices of raw materials have risen sharply, leading to more losses than losses, so we only need to spend a steady time. "Actually, the prices of furniture raw materials have increased every year, but they have been digested internally in previous years. Now the severe environment, coupled with the fierce competition in the furniture industry and rising materials, cannot be digested internally."

During the interview, the reporter learned that despite the sluggish overall performance of the timber market in the first half of the year, the sales volume of new types of lumber, such as high-utilization and low-consumption technology veneer, still maintained a small increase. Industrial wood splints market statistics show that as of May 2012, more than veneer technology business for more than 20, accounting for 13% of the total veneer dealers. In addition, Xingye Timber Market is also instructing merchants to use e-commerce promotion, but the results are currently minimal.

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