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In the current society, from sales to marketing, there is a door. For all marketers, the answer is what the Bible says: You knock, the door opens for you! When the door opens, you will find that marketing is not tricky. All successful marketing is the application of the most basic common sense. This is not my invention. It is the only answer given by market successes in various fields! This is a common discovery for all marketing successes! The following insights about marketing apply equally to the hardware industry.
In our real life, there are two kinds of people who do not use idioms and splendid rhetoric to convince others, and only they do not use skills to confuse reality. They are old people and children, children do not use, they do not know the meaning of idioms. The elderly do not need because they have experience and feelings. They feel that they are too tired to speak in idioms!
Marketing, like social structure, is hierarchical! The most typical statement is: Third-rate marketing products, second-rate marketing services, first-class marketing ideas! This is the description of the phenomenon of marketing, just like any social phenomenon description! Very correct, correct to the extent of no use!
Marketing is hierarchical. From the perspective of skills, the level must be high or low. But the truth is: the level is the level, no one is higher than anyone, in the face of people who need products, you can only sell products; in the face of people in need of services, you have to sell services; in the face of people in need of ideas, your When thinking is sold out, marketing is a firm way for consumers to think that they are right. Marketing has no skills at all!
This is actually very simple, as we often say: What kind of person is the friend around you, you decide what kind of person you are! For marketing: Consumers' buying habits determine your marketing methods! There is no skill that can make you superior. The key is whether you can make it and let the consumer in front of you think it is the right thing!
Although there is no level of marketing, marketers actually have realms! The most typical description is: “Look at the mountain is the mountain, see the water is water; see the mountain is not the mountain, see the water is not water; see the mountain or the mountain, see the water or the water!†There is such a story about the mason: There is a man through a On the construction site, three stone mason works. He asked the mason: “What are you doing?†The first stone mason said: “I'm doing something for my family!†The second stonemason said: “I'm doing the best Stonemason!†said the third stonemason: “I am building a church!â€
From the marketing point of view, the first stonecutter is to see mountains and mountains, see the water is the realm of water, called the stage of embroidery and embroidery. Whether it is a salesman, a marketing manager, or a marketing director and president, most of them are at this stage. No matter what level they are in, they are in this realm. In order to obtain applause for all their fur skills, they can only do one thing that will never be done - raise their families!
The second stonemason is to look at the mountains and not the mountains, to see that water is not a realm of water. It is called the internal and external stage of self-cultivation. They are all outstanding performers. They have skills and they admire the skills that are most suitable for themselves. They must A trick that can defeat all the tricks. He wants to be the greatest salesman in the world, no matter what he sells, no matter who he is! The third stonemason is to look at the mountains or mountains and see whether the water or the water realm is called the realm of no tricks or tricks.
They themselves have no tricks, but in the face of different moves can be cracked, they are real marketers, skills for them, has become redundant burden!
If you really want to achieve a leap from sales to marketing, keep in mind that: marketing does not have any skills at all, and all successful marketing is the application of the most basic common sense.
In our real life, there are two kinds of people who do not use idioms and splendid rhetoric to convince others, and only they do not use skills to confuse reality. They are old people and children, children do not use, they do not know the meaning of idioms. The elderly do not need because they have experience and feelings. They feel that they are too tired to speak in idioms!
Marketing, like social structure, is hierarchical! The most typical statement is: Third-rate marketing products, second-rate marketing services, first-class marketing ideas! This is the description of the phenomenon of marketing, just like any social phenomenon description! Very correct, correct to the extent of no use!
Marketing is hierarchical. From the perspective of skills, the level must be high or low. But the truth is: the level is the level, no one is higher than anyone, in the face of people who need products, you can only sell products; in the face of people in need of services, you have to sell services; in the face of people in need of ideas, your When thinking is sold out, marketing is a firm way for consumers to think that they are right. Marketing has no skills at all!
This is actually very simple, as we often say: What kind of person is the friend around you, you decide what kind of person you are! For marketing: Consumers' buying habits determine your marketing methods! There is no skill that can make you superior. The key is whether you can make it and let the consumer in front of you think it is the right thing!
Although there is no level of marketing, marketers actually have realms! The most typical description is: “Look at the mountain is the mountain, see the water is water; see the mountain is not the mountain, see the water is not water; see the mountain or the mountain, see the water or the water!†There is such a story about the mason: There is a man through a On the construction site, three stone mason works. He asked the mason: “What are you doing?†The first stone mason said: “I'm doing something for my family!†The second stonemason said: “I'm doing the best Stonemason!†said the third stonemason: “I am building a church!â€
From the marketing point of view, the first stonecutter is to see mountains and mountains, see the water is the realm of water, called the stage of embroidery and embroidery. Whether it is a salesman, a marketing manager, or a marketing director and president, most of them are at this stage. No matter what level they are in, they are in this realm. In order to obtain applause for all their fur skills, they can only do one thing that will never be done - raise their families!
The second stonemason is to look at the mountains and not the mountains, to see that water is not a realm of water. It is called the internal and external stage of self-cultivation. They are all outstanding performers. They have skills and they admire the skills that are most suitable for themselves. They must A trick that can defeat all the tricks. He wants to be the greatest salesman in the world, no matter what he sells, no matter who he is! The third stonemason is to look at the mountains or mountains and see whether the water or the water realm is called the realm of no tricks or tricks.
They themselves have no tricks, but in the face of different moves can be cracked, they are real marketers, skills for them, has become redundant burden!
If you really want to achieve a leap from sales to marketing, keep in mind that: marketing does not have any skills at all, and all successful marketing is the application of the most basic common sense.
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