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On September 5th, the 26th International Famous Furniture (Dongguan) Exhibition was grandly opened at Guangdong Modern International Exhibition Center, Houjie Town, Dongguan City, Guangdong Province. The exhibition has a scale of 270,000 square meters, and 936 companies participated in the exhibition, including more than 20 companies from the United States, France, Malaysia, Canada, India and other countries. The new furniture project started on the eve of the exhibition, and good news came: the new furniture project was launched! The first phase of the new furniture project includes a new exhibition hall of 200,000 square meters and a famous furniture headquarters building of 300,000 square meters and 102 floors. The furniture headquarters building was originally planned to be 28 stories. After consulting the industry, it was adjusted to 50 floors, and finally expanded to 102 floors according to the needs of enterprises. After the content of the project has been changed, it has been approved by the relevant departments and has been approved. The 102-storey ultra-high office building of the headquarters building will undertake the functions of marketing, purchasing, research and development and service office of the brand furniture enterprise; the new exhibition hall will cooperate with the existing exhibition hall, integrate the timed exhibition and the function of the perennial brand display to realize the exhibition trade. The combination will be officially launched in March 2013, laying a solid foundation for the continued promotion of the Chinese furniture brand marketing headquarters, the international brand to enter the Chinese market, the bridgehead, and the global furniture international procurement center. International brands accelerate into the Chinese market Following the last exhibition, the International Brand Pavilion debuted, bringing together 10 world-renowned brands such as VERAWANG, ROWE, MagnussenHome, CourtoffVersailles, CindyCrawfordStyle, Springmaid, Wamsutta, etc. More brand participation in the enthusiasm. In the preparatory stage of this exhibition, the famous furniture exhibition organizing committee has added a new 4,000 square meters international brand pavilion to arrange more overseas brands to exhibit, Courtof Versailles France Versailles home, MagnussenHome Canada Mellon home furniture, Malay West玺 (Green Source), Indian SURYA rug, UTTERMOST and American CindyCrawfordStyle Cindy Crawford Home, TommyHilfiger Home, ASHLEY, Lexington, ROWE Fashion Sofa, VeraWang Wang Weiwei, JohnRichard Furniture, etc., will all appear in the International Brand Pavilion . With China's status as a "world market" increasingly prominent, more and more international brand products are committed to enter the Chinese market, and the exhibitions that have concentrated the largest number of distributors across China have become the best platform for these international brands to achieve their goals. E-commerce has become a new focus of industry development. In the period of higher and higher operating costs, some new business models have emerged, and e-commerce is one of the hottest topics. As an exhibition held by the association, the famous furniture exhibition encourages the industry to explore in this respect. On the opening day of this exhibition, the furniture industry e-commerce platform supported by the Shanghai Jiazhibao e-commerce company and the famous furniture exhibition organizing committee The “open shop†press conference was held at the opening reception. This is the first interactive platform for professional service furniture dealers and manufacturing companies in China. As an extension of the physical exhibition, it provides perennial services for member companies and distributors on the Internet, so that communication between enterprises and distributors is no longer affected by time and region. limit. More critically, in the period of credibility crisis in many industries throughout the society, with the support of professional furniture exhibitions hosted by two influential associations in China, the furniture factories registered on the “open shoppers†have certain credibility. Guaranteed companies, this provides great convenience for dealers and other customers. Faced with the current low-lying market, all aspects of the industry are trying to create a new business model. Shop customers have obvious advantages in low cost and high efficiency, which will provide a good path for the industry to go out of the trough. The strength of Chinese furniture is stronger. With the revival of the country and the growing self-confidence of the nation, the demand for Chinese furniture continues to heat up, which has spawned more Chinese furniture and mahogany furniture enterprises. Over the years, the number of Chinese-style furniture exhibitors at the famous furniture exhibition has increased year by year, and has formed an industry force that cannot be ignored and has unique characteristics. At this exhibition, the camp of Chinese furniture has grown stronger. The organizing committee of the famous furniture exhibition cooperated with the Hongmu Furniture Association of Baoan District of Shenzhen City, and the special area displayed Chinese furniture and mahogany furniture. At the same time, the organizing committee and the industry media jointly held a Chinese furniture forum to further explore the further development of Chinese furniture. At this exhibition, more famous Chinese brands such as Shenfa, Midland, Zuo Danshi and Wan Shengyu were listed in the list of exhibitors, plus the previous Hongpuxuan, Youlian, Hongqi, Hongyun, Taixing, Hongbaoxuan and other famous enterprises, the exhibition team of mahogany furniture in this exhibition has grown stronger than ever. Machinery materials and enterprises are optimistic about the famous furniture machinery materials exhibition platform. With the rising prices of raw materials and the significant increase in labor costs, the competition in the Chinese furniture industry has become more serious. The profits of enterprises have been repeatedly squeezed. Furniture companies must accelerate their own adjustments and achieve transformation and upgrading. In order to stand out in the brutal market competition. Improve the utilization rate of wood and improve the precision of processing. The products are developed in the direction of energy saving, environmental protection, safety and pollution, so that the furniture design is more beautiful and the function is more practical. It is the must for furniture enterprises in the transformation and upgrading. road. To successfully complete this road, the upstream industry must be a strong backing. At this year's famous furniture machinery materials exhibition, we have seen this close relationship between the industry chain: Power Group, Jintian Haomai Wood Machinery, etc. are all leading enterprises that are committed to introducing international advanced woodworking machinery and equipment into China. Nanxing Woodworking Machinery, Ma's Machinery, Shenghongfa Machinery, Guanhui Technology, Yixuan Hardware, Hefeng Hardware, Opec, Aoda Bear, Owen Paint, Dongrong Wood, etc. are woodworking machinery that grew up from the local area. Excellent representatives of raw and auxiliary materials, they invested a lot of manpower, material resources and financial resources in their fields, and achieved remarkable results. They all came to the famous furniture mechanical materials exhibition, came to China's most important and earliest developed furniture production base, and extended a helping hand to furniture companies. Jewelry Museum has become an important part of the famous furniture exhibition to build a perfect industrial chain. The famous furniture and home accessories exhibition will expand the scale of the exhibition and optimize the structure of exhibits for furniture enterprises, dealers, designers, hotels and engineering. We are looking for suitable and rich home furnishing products, and are committed to building a platform for communication and communication between all parties in the home furnishing industry, promoting the integration of industry forces and creating a new era of industry development. During the exhibition, the Xiangrong Design Center on the second floor of Hall 2 will be open to the global audience. The design center covers an area of ​​2,000 square meters. The main service target is the designer. In addition to showing the furniture, accessories and lightings of Xiangrong, there is also a designer reception center. This will be a very useful exploration. The integration of big home has become a hot topic in the current industry. It is widely accepted as an industry to achieve sustainable development. As the strength of the designer's group continues to mature, it will become a catalyst-like force for the integration of large homes. In the current industry, designers often find it difficult to find a suitable home product. Hall 2 of the Furniture Fair attracted the attention of design forces across the country by combining excellent brand products and organizing exchanges with industry professionals including furniture companies, home furnishings companies and designers. The emergence of a form of Xiangrong Design Center will become a new platform to attract designers. The Furniture Jewelry Pavilion has become a base for the integration of large homes. Paying attention to the dealer group On the evening of September 4th, Chinese furniture sales chain business giant Hongxing·Mei Kailong cooperated with the famous furniture exhibition to hold the “2011 Red Star·Meikelong Global Brand Factory and Excellent Dealer Annual Ceremony†in Houjie, Guangdong. More than 1,000 people attended the event. The conference commended the outstanding partners of Red Star Macalline Group in the 25-year development process, including excellent manufacturers and distributors in the furniture and building materials industry, selected the meritorious figures of the furniture industry, and hired a group of industry supervisors to advocate Healthy development of the industry.
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