A number of smart lock brands have been on CCTV.

Nowadays, the smart lock market is booming. In 2017, smart lock manufacturers are also coming out frequently. Many smart lock manufacturers not only invite celebrity endorsements but also advertise through CCTV advertising. It can be seen how hot the smart lock is. Why is such a scenario happening? The most important thing is that the society is developing, the times are advancing, and intelligent products are gradually entering the public's field of vision. Will you be far behind?

According to incomplete statistics, China's smart lock sales in 2015 were 1.97 million sets, while in 2016 it showed a rapid growth of 105.4%, and the market sales volume soared to 4.046 million sets.

According to relevant sources, the smart lock industry will grow by 101.1% in 2017, and the market sales volume will reach 8.137 million sets; the market growth rate will reach 98.3% in 2018, and the market sales volume will reach 16.363 million sets; the industry growth rate will reach as high as 2019 95.4%, when the market sales will reach 32.447 million units. If the market can do this, the spring of smart locks will come earlier.

For the time being, regardless of the authenticity of the data, only from the concentration of smart lock companies on CCTV, new media, and online channels, and the reaction of manufacturers, agents, and locksmiths, the heat of the smart lock industry is indeed not low.

From the national lock industry information center statistics, from 618 to July 17, Tmall TOP50 sold a total of 18,807 sets of smart locks. If Tmall's average monthly sales volume is 15,000 units, Tmall's annual sales will reach 200,000 units. If you add Jingdong, Suning, Taobao and other online platforms, the annual sales will be at least 500,000 units. the above.

The statistics under the line are relatively difficult, and the transparency and accuracy of the statistics have yet to be verified. However, online statistics are directly displayed on the platform side, and there are sales records, and the accuracy rate is relatively higher. If the industry-recognized growth rate is calculated to be around 50%, the sales volume in 2017 should be between 6.5 million and 6 million sets. This includes hotels, door factories, retail, apartments, and projects.

CCTV smart lock brand

Cadillac Smart Lock

Kaadas focuses on the field of high-end smart locks. It is a full-industry chain company integrating product development, manufacturing, sales, installation and after-sales services. It is a national high-tech enterprise and headquartered in Shenzhen Hi-tech Park, Guangdong Province, China. Kexing Science Park. Cadiz has always been adhering to the "innovation, intellectual creation, quality, integrity, craftsmanship" products, to provide every consumer in the world with a comfortable, convenient and safe high-quality life. At present, the company has more than 1,000 employees and tens of thousands of global terminal outlets.

Kaidi Shi is endorsed by the famous actor Liu Tao, from the July Kaidi smart lock brand officially to CCTV advertising.

Original link: http://

Romans smart lock

Shenzhen Luomansi Technology Co., Ltd. was officially established on November 4, 2014. It is actually a high-tech enterprise with a history of more than 20 years. Under the original group, for three years, it will set up a smart lock plate business and set up a separate company. Luomansi is headquartered in Shenzhen, a city of science and technology, specializing in the production of smart locks, automatic smart locks, anti-theft door smart locks, fingerprint locks, password locks, etc. It is a smart door lock brand manufacturer. The company currently covers an area of ​​more than 30,000 square meters, more than 500 employees , Has obtained national high-tech enterprises, national ISO9001:2008 quality system certification, 18 national invention patents, 36 utility model patents, more than 53 appearance patents have the industry's largest-scale standard production line, the core technology international standards test production, is the industry quality The top technology park.

Romans is the big black cow of "The Brothers of Running" and the power of running men. It is now the popular star who becomes the spokesman of Romans. The Romans brand also landed on CCTV on July 4 to demonstrate its functional advantages.

Original link: http://zns.znjj.tv/news/show-4581.htm

Smart lock market development

Of course, if the rate of growth is about 50%, the size of the Chinese market by 2019 may not reach 32 million units, or at least between 10-15 million units, which means that the market size is expected to exceed 100 billion. In fact, judging from the current market potential in China, the sales target of 15 million units is not impossible:

First, the penetration rate of smart locks in China is low, and the growth space is very large. At present, the market penetration rate of smart door locks in China is less than 3%. For the domestic market, China has about 1.4 billion people and 400-500 million households, which means that for every one percentage point increase, the penetration rate will at least bring about 10 billion market sales;

Second, the smart home market sustained rapid growth. With the increasingly fierce concept of smart homes, more and more ordinary users are beginning to come into contact with smart home products. In the future, intelligent security will become the biggest demand in the smart home field. As the smart-input heavyweight products and smart home entry-level products, smart locks will become one of the hottest smart single products;

Third, after the 95th wedding wave will also become a smart lock market growth booster. With 90 graduates entering the society after 90, they gradually became the main force of marriage registration after 80 and entered late marriage after 80. Gradually into the small peak of marriage in the next year or two after 90, so the decoration of the newly-married house will also promote the growth of smart lock;

Fourth, aging calls for old smart locks. According to statistics, China's population aged 60 and above reached 222 million in 2015, accounting for 16.15% of the total population. It is estimated that by 2020, the population of the elderly will reach 248 million, and the ageing level will reach 17.17%. Among them, the population aged 80 and over will reach 30.67 million; in 2025, the population aged over 60 will reach 300 million, and China will become a super-elderly country. The smart lock humanistic care function will become one of the ways for children to know their parent's dynamics in real time, which will inevitably drive the development of smart locks;

Fifth, the smart lock will become the new home standard. According to a survey conducted in 2015, the proportion of real estate developers supporting smart home products led by China Vanke in the top 50 of the real estate industry has reached 36.20%, followed by 10.50% of Poly Real Estate. Among the top 50 non-real estate companies, Guangzhou Zhaolin, Hainan Hailing, R&F Properties and other smart homes all exceeded 8%. Smart locks will also benefit from being an important part of smart homes.

Based on the above five points, we still have reason to believe that in the next 10 years, China's smart lock market will continue to maintain a rapid growth trend, to 15 million units in 2019 sales will become a reality. Therefore, the engine of the smart lock 100 billion market is already open. Are you ready?

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