The founder of the German Bullfrog sofa visited the Red Star Longshou Store

“Like the way you like, living in a favorite environment” Mr. KURT BEIER, President and Designer of the German Bullfrog Sofa, explains the concept of life. Red Star Meikailong Shenglong Longshou Store received the inspection of Mr. Kurt in Xi'an. During this trip to China, Mr. Kurt sought to find the most suitable design habits and customs for Asians; to integrate the unique rigor of the Germans into the products and to continue the ideas and inspiration of the German bullfrogs. The creative and functional nature of German bullfrogs is also Mr. Kurt's most confident advantage, and even if he is imitated, he will maintain his own unique connotation and style. Hello, Mr. Kurt! You are very welcome to come to Xi'an and come to the Red Star Meikailong Longshou Store. Are you visiting Xi'an for the first time? What is the impression on Xi'an? Kurt Bayern: Thank you all. I came to Xi'an for the first time. I probably visited the city of Xi'an yesterday and got a general understanding. We feel very good about the atmosphere here and love the city very much. : Xi'an is a very representative city in China. Have you got some inspiration for Chinese design in Xi'an? Kurt Bayern: The inspiration for design comes from different places and from all over the world. Xi'an is a very beautiful city. From here, you can also get a lot of elements of Chinese culture, which will help me in design or thinking. : Because of the difference in Chinese body structure and Westerners, what aspects of the German bullfrog sofa were designed and modified when they entered the Chinese market? Kurt Bayern: There will be differences in the use of East and West, and the difference in body shape is not very different. In China, the main performance should be the difference in usage between the North and the South, as well as in our country. With this in mind, when designing a sofa, some functional sofas will be designed; people will choose and buy sofas according to their own comfort, that is, whether they are suitable for themselves, and then choose a sofa. Taking into account the differences in use, the German Bullfrog sofa has designed such a versatile sofa for users of different customs in different regions. : What kind of design style do you think is popular in 2014? Kurt Bayern: In Europe, everyone is more inclined to like very retro classics, they think this will be more comfortable; this style is more popular. In China, the market for vintage and classic style choices is not that big; the choice of colors is also a trend, and people prefer some more beautiful colors. : We found that the sofa of the bullfrog is deeper. From this point of view, what are the differences between the design and the comfort of the imported brand and the domestic brand sofa? What are the advantages of imported sofas? Kurt Bayern: The sofa is deeper, which is a different way of life. Nowadays, adults and children in Europe will discuss the problems together at the table. After the discussion, they will return to the sofa area. The sofas that are wider into the sofa will let them return to the sofa area and hope to have a comfortable body contact. More relaxation, this is also my concept of design is relatively wide. Everyone in China will have a different choice. It is very comfortable to sit like this. It is not the same as sitting on a stool at the table and sitting on the sofa. When sitting on the sofa, the atmosphere and atmosphere are different, because the space is large, so the selectivity will be greater, and it will be free to stretch and free. We hope to bring this concept and design style to China. : The products that Bullfrog showed before in Xi'an are more fashionable, fashionable, and more reflective. At present, the sofas displayed at the storefront of the Red Star Macalline Dragon Store are relatively similar to the Romans. Is this the purpose of your visit to China? Is there more thinking now, is to make the products more custom-made, and more suitable for the living habits of China and Asians? Kurt Bayern: The display sofa placed on the storefront is the designer of the German bullfrog, which is manufactured and manufactured in China. Because it is cooperating with Chinese factories and Chinese people, these stores will take more consideration of Chinese preferences and selectivity when selling products to sell these products. This kind of cooperation has been going on for ten years. Originally imported German bullfrog sofa products, things are more inclined to German style. As far as the display products I see in the store of the Red Star Macalline Dragon Store, in general, it is roughly the same as the original imported products, and the difference is not too big. : German bullfrog sofa is the originator of the functional sofa. For example, just mentioned that the sofa is widened for more comfort; the bullfrog sofa is considered in terms of personalization and comfort. Is it already at the front? Is it more advantageous than other products? Kurt Bayern: This kind of functionalization is of course a trend. Because 20 years ago, this functional sofa was not available, and now it is clearer with these functions, and the functions are diversified. There are different functions on the sofa, and I will take a look at what the functional sofas look like, because these features make consumers feel more selective, then more comfortable, and have a chance to live with themselves. More comfortable and more like a house. The overall style of the sofa in this store is relatively simple and modern. Does this match the idea of ​​your design? This style is just the style of this storefront? Or is it the style of all stores in China? Kurt Bayern: Yes, it is quite consistent with my design ideas. The creation of many brands is not created by designers, but by people from all walks of life. This is the biggest difference. As a designer, I created the brand of bullfrog myself. We want to realize ourselves, we want to use our inspiration to convey the concept of designing our own products. I don't like the very luxurious and very luxurious design. It is not real, although it looks luxurious and gorgeous, but Not a good design. My more design ideas are to express my thoughts, increase the inner things in the family home, and inspire the connotation of living. The simple and modern style of this store is a common expression of the German bullfrog store. A lot of luxury things are flashy. The name of the bullfrog is a more regional style, and it will eventually become a brand's endorsement and image. Does the product and display of the product in the Red Star Macalline store match your positioning of the bullfrog? Are you satisfied? Kurt Bayern: Yes, very satisfied. I am very satisfied with the layout of the Red Bull Mace's German Bullfrog sofa store from the selection to the entire store. Of course, there will be some places where the furnishings are not very good. I will slowly guide and adjust slowly. I feel the overall and overall feelings, and I will give different opinions to different storefronts. Of course, the overall layout of this store is in line with the brand positioning. I think Anna is doing very well and doing a very good job in store layout and selection! : A set of parquet sofas (Capri 1016 models) placed at the entrance to the south side of the bullfrog sofa store is a very popular fabric sofa. Kurt Bayern: For me, this design is not a new idea. It has been designed and practiced for three or four years. In September last year, we introduced this product to China, and it was displayed at the Canton Fair. Other brands began to imitate. But the imitation is only the shape and similar fabrics. If you haven't seen the original bullfrog sofa, you probably won't feel it; if you know and know, the difference between the original and the imitation is still relatively large. Plagiarism or imitating other people's things, in fact, to some extent, if used properly, is also a correct method, otherwise no one will imitate our works. : Prove that your products are excellent and everyone likes them very much. Kurt Bayern: Oh, thank you for your compliments. : The so-called shape is like God, can the function of the sofa be imitated? Kurt Bayern: Functional sofas are a very complex design. Like this functional sofa that we are seated, the design itself is complex, its structure and structure are the essence of things, this can not be imitated; just as you said "shaped like God does not seem." If only the surface (shape) is well imitated, and there is no actual understanding of its physical structure, the product that is imitated will easily break down. The German bullfrog sofas are very elaborate and the materials are very careful and exquisite; the imitators will not consider so much. First; the imitator does not understand where the most important essence of the design is, does not consider comfort or what, but only sees the shape; one does not open the sofa to see inside, the second does not fully understand the original intention of the design, It's very likely that it's just a superficial image. It feels different when you sit up. Second; different materials are likely to affect the quality of the sofa. Our functional sofas are mostly shaped, and all functional products are generally to be simulated after four or five years, because the imitation function is difficult. Non-functional sofas are imitated more frequently. For the imitation of functional products: the first to do, the second to find the material of these function keys, if the imitation of the form is almost the same, then the cost of the product is necessary to increase, then the price of the sale will naturally increase, otherwise There is no need for imitation. Third; the fabric of the sofa is also very important. The fabrics of some sofas on the market are not as comfortable as ours. The German bullfrog sofa is very good for the quality of the products. The fabrics of our coats are all selected by me in a better factory in Germany, and then imported into China to be processed according to the original design ideas. The imitation of the product is very different in texture and texture. : China's processing plants use all the raw materials, craftsmanship and design concepts of German bullfrogs, thus ensuring the authenticity of the products and ensuring quality. Kurt Bayern: I want to ask you a question: What is the difference between the bullfrog brand and other brands? : I think there are some points: First of all, the function of the product is very user-friendly: the armrest, the backrest and the seat surface will make the sitting position comfortable. Secondly, the design of the product is very comfortable: the support on the lower back, the neck and the human body structure are very docile. There is also the biggest difference: the bullfrog sofa is relatively large. Relatively speaking, it is more suitable for large-area space; most of the store's exhibits need at least 50 square meters of space to accommodate, and may be suitable for luxury houses and villas in the existing residential environment in Xi'an. Kurt Bayern: Thank you for your answer and evaluation. Thank you also for your friends here today. : Thank you for your interview, bringing us the design ideas of Germany and the unique tasting of the bullfrog sofa.

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