The price gap between smart locks is large. See where the difference is. 【Knowledge Classroom】

People have a concept of "do not buy the best, only to buy the most expensive" "a price of goods, cheap goods are not good." This is the Chinese consumer concept. In fact, this makes sense, because in China, no matter which industry will appear product homogenization, there will be competition, and the best manifestation is price competition, relying on low-cost competition to obtain sales advantage. In fact, consider that lowering the selling price also means that the product cost is very low and the product quality is also very low.

The reason why high-end products are expensive is because they have expensive capital. The brand, function, and technological content of their products can support high prices. In other words, the reason why high-priced products dare to buy high prices is because they hold hands. Diamond drilling, product added value is higher than low-priced products.

Smart lock industry does not believe in good and cheap

There are users Tucao, in order to save trouble from the Internet to buy a 599 yuan smart lock, not a few days, fingerprints can not be identified, the handle is also sagging, but businesses also find a variety of reasons not to post-sale. This is a smart lock that brings convenience to life, but adds trouble to life.

What does this mean? Explaining that "good and cheap" does not work in the smart lock industry, at least for the time being it does not work. Although the ideas and concepts of “high quality and low price” and “small profits and quick sales” have ruled the Chinese people for thousands of years, smart lock companies cannot cater to their pursuit of low prices.

Why can't we just cater to consumers' "low-cost demand"? Why can Germany transform from a "shanzhai powerhouse" to a "manufacturing powerhouse" and occupy high-end fields in various industries? In fact, the reason is simple, because people have always insisted on Use artisan spirit to make every product.

Looking at the domestic market again, many companies have little ability to continue to drive down prices to gain competitive advantage. In particular, the smart lock industry, many companies look at others to make money, just follow the trend to start a smart lock. The reason why followers do not do well is because they do not understand the basic principles of smart locks. Do people who don't understand smart locks can make smart locks?

To put it plainly, at present, many smart lock companies are a simple assembly company. They do not have systematic research and development and quality control. They just sell parts and components from different suppliers and sell them to the market. Therefore, apart from the low prices, they basically have no other advantage.

Different prices, how can the same service

The same smart lock, because of different quality, the price of high and low points, of course, there is nothing wrong with low prices, can not say that low-priced things are not good. However, blindly using low prices as a competitive advantage is bound to go into full swing. Imagine a normal smart lock, shaved costs should be sold to 1,500 yuan in order to profit, and some people have done it to 500 yuan, do you think fly it?

Therefore, the choice of low-cost smart locks only one outcome, that is, like Zhengzhou, Henan Province, the same consumer Xiao Zhang, the product out of the problem is small, there is no problem after the sale that is called sad reminder.

The smart lock brands whose prices are within a reasonable range not only provide users with a 24-hour after-sales hotline, but most companies can solve problems for users within 72 hours. There are even some companies that have locked up smart insurance in order to eliminate the user's worries about the use of smart locks.

And these, smart lock companies that take advantage of low prices are obviously unable to do so because they do not have that ability and awareness. Therefore, low-priced smart locks and high-priced smart locks not only have a significant gap in quality, but also have a totally different experience in service.

Then some money, you may have bought a fake smart lock

A real smart lock is one that can be connected with other smart home products, and can also interact with people; can be networked, can be remotely controlled and remotely monitored; and has biometrics and passwords such as fingerprints, human faces, and irises. Cards and other open methods; In addition, it also has a fully automatic locking function.

The price of such a smart lock is at least two or three thousand or so, and the “smart lock” below 1000 can at most be regarded as an “electronic lock” or “fingerprint lock” because it is only performed in the open mode. Rich, more fingerprints and password unlock than traditional locks.

Of course, the seven or eight hundred electronic locks also have a networking function, which is just based on the "electronic lock" or "fingerprint lock" based on the addition of a WiFi connection, to achieve a remote control between the phone and the lock only, At most, it is a network function "electronic lock" or "fingerprint lock."

Whether it is an electronic lock or a fingerprint lock, or an electronic lock and a fingerprint lock with networking function, it is just a few more ways to open than a traditional lock, or it has more networking features than a real smart lock. Also far away.

The real sense of the smart lock if you need to achieve things with other smart home products, it must be reserved for related modules; if you want to achieve video surveillance, you must install a high-definition camera ... and the reason why the low-cost smart lock Without these functions, it is to save the cost and save the related module modules. So, the "smart lock" you buy at a low price may be a fake smart lock.

For intelligent products, the price of the product also basically determines the advantages of its products! I believe we all have used smart phones, a few hundred dollars smart phones can be compared with thousands of smart phones? Even if it is the same configuration but Different prices, their use will be different, this is the difference. Regardless of what products include a certain kind of smart lock, don't plan to be cheap, and more importantly, look at the brand, word of mouth, and actual use results. A price of goods, the price is not to make money for pure!