Shangya will enter the field of tool production

Xinghe Investment Co., Ltd., which has a 24-year history of sedimentation, has grown into one of the leading companies in the tooling industry. Although it is now renamed Shangya (Shanghai) International Trading Co., Ltd. (hereinafter referred to as “Shangya”), it is still consistently adhered to. Winning customers with service and intending to enter the tool production field in the near future.
High growth stems from quality service “In 2005, Shangya’s sales performance increased by 20% to 25% compared with 2004, while maintaining a growth rate of 30% is the goal of Shangya’s development in the next few years.” Manager Wu Ming said.
According to industry insiders, foreign tool manufacturers have three thresholds for domestic sales, namely 300 million yuan, 200 million yuan and 100 million yuan, among which the global industry leader Sandvik Coromant is the first threshold. Kenner, the second in the world, is at the second threshold, and many other tool companies are squatting around 100 million yuan. As a distributor of some foreign tool products, Shangya can reach the sales level of 200 million yuan, which is undoubtedly ranked in the first camp of domestic tool agents.
Outstanding achievements stem from the excellent service provided by Shangya.
Shangya is mainly engaged in the products of Marpa, Komat, Vargas, Mitsubishi, HORN, SPK, JEL, BOTEK and other companies. Mainly in Europe, with some Japanese and Korean products. European products are known for their precision and high-end products, and the requirements for after-sales service are very high. "Working hard from service and providing customers with the best after-sales service is the foundation of the company. If an agent can't provide good service, then over time, the agent will disappear." Wu Ming said, "And The advantage of Shangya is the good after-sales service capability."
Unlike general agents, Shangya's sales staff is not purely for sale and can provide technical support. It is the immobility of customers from the basic services to win the maximum trust of customers, so that the majority of customers are willing to use the tools provided by Shangya.
In Wu Mingdu's view, in this era of service-oriented, it may be easy for companies to maintain their original status, but if they want to maintain a steady growth rate of 30%, they need to provide customers with more timely, effective and convenient services. “If the maintenance of the old customers is to insist on the service and make the customers satisfied, then for the development of the new market, it is more important to grasp the latest technology in the market in time to be able to provide customers with lower costs and less processing. Time products are the core to impress customers." Wu Ming stressed.
In order to ensure that sales personnel have enough time and energy to provide customers with the most timely and reliable services, Shangya has been cautious about the issue of scale-up. Because it takes time to train a technical talent, the energy and time of a mature technician are limited. In order to ensure that the sales staff can correctly determine the reasonable working time and progress in daily ordering, consumption and maintenance activities, they truly assume the customer. The responsibility of the service, Shangya has clear regulations on how many companies are responsible for each salesperson, and try to avoid the salespersons because of the large number of companies under their name. This kind of steady and steady, insisting on training the sales staff to expand the scale of the practice, while ensuring the quality of service, has won the respect of customers.
"In fact, all excellent services come from a serious and pragmatic attitude." Wu Ming explained the service concept of Shangya. "Sanya has always insisted that the work that should be undertaken must be done well. For those companies with high-end tooling needs, Shangya will also sign a technical agreement with them, pledge that if the company is really unable to provide complete services, it will stop in time, and the services already paid will not be charged."
SMEs are the foundation of survival "SMEs are the foundation of our survival, and we attach great importance to the needs of SMEs." When the reporter mentioned the current popular account management, Wu Ming said.
Since the introduction of the "Pareto Law", many people have recognized that 20% of customers bring 80% of economic benefits. Therefore, the management of large customers has been put on the agenda and is favored by more and more enterprises.
Shangya naturally attaches great importance to the service to major customers. For example, major customers such as Shanghai GM, Shanghai Volkswagen, Wuxi Diesel Engine Factory, Guangxi Yulin Diesel Engine Factory, and Yunnan Internal Combustion Engine Factory, from the overall planning and import of tools, to installation and maintenance, Shangya will send special personnel to the site to provide more than 24 hours of station. Factory service, ready to solve problems for customers until they ensure that users can use the products they provide. In the event of problems that cannot be solved by the Enterprise Technology Department, Shangya will promptly invite foreign experts to provide services and try to provide the best services to large customers.
But I have to admit that in any industry, big customers are rare resources, and they are a battleground for the military. And big customers obviously recognize their superiority and always want to win more preferential conditions with their own advantages. Therefore, the cost of competing for large customers is increasing, and once a large customer is lost, the impact on the company may also be fatal. "We hope to minimize the benefits brought by big customers." Wu Ming said.
A real problem is that agents can't just represent a company's products, and suppliers don't just choose one agent. As a user, the choice of which agent provides products is variable. Usually it is to examine its technical capabilities, but sometimes business capabilities can also have an impact. No one can ask big customers for loyalty to the agent brand, and the loss of big customers becomes a problem that agents must face. Shangya hopes to reduce the negative impact of major customer losses on enterprises, and emphasizes the importance of small and medium-sized customers.
“We attach great importance to small customers.” Wu Ming said, “Because small customers recognize your brand and believe in your service, they will be more loyal. It is this so-called '80%' customer that guarantees the stable development of the company. ”
Therefore, all services provided to large customers, Shangya is also basically provided to small and medium-sized customers, small and medium-sized customers are small, there are fewer problems, may not need to have resident staff at any time, but try on new machines At the time, Shangya will still send people to guide on the spot; and in the event of a failure, it will arrive in time to provide reliable services for the user.
Going into production is an inevitable choice. "Any agency will not be satisfied with only acting as an agent. It is inevitable to go to production. Because only if you directly put into production, you can better control the quality of products and provide better services to customers." When talking about the long-term planning of the company, Mingdu said, “Of course, this work cannot be rushed, and the development of related products such as domestic machine tools and electronics industry needs to reach a certain level. It is expected that Shangya will start to engage in tool production in the near future, based on the middle end. After stabilizing the foundation, you will enter the high end."
In fact, Shangya has already begun to prepare for this.
As early as February 2005, Shangya established a joint venture company, Mapa China, with its main supplier, Marpa, Germany, for production. Through this activity, on the one hand, it is possible to introduce German technology, so that Shangya can provide Maca's domestic customers with services that are completely independent of foreign technical support, and together with Germany's Mapa, will do some of the services in China. On the other hand, domestic production can also make Shangya possess cutting-edge technology for tool production.
At present, Marpa China's knives have been trial-produced for one year. All of its manufacturing and production procedures are carried out according to foreign standards. German Marpa will send people to visit the factory regularly to ensure that all processes and quality are in compliance with specifications. . At present, in addition to domestic sales, Marpa China's products are also exported, some of which are sold back to Germany, and others are exported to Thailand, Malaysia, South Korea and Taiwan.
“Shangya is doing high-end products. Because if it is a general product, it is mainly price competition, it does not help to improve the technical level of the enterprise. The low-cost melee does not mean anything. And mastering high-end technology can get rid of blindness. The price war guarantees the stable development of the company. Therefore, although the current market competition is becoming more and more fierce, it does not pose a threat to us. What we are doing now is something that others can't do." Wu Ming said confidently.

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