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It is reported that the process of marketing innovative products should fully consider the psychological factors of consumers and “intervene†the marketing activities of consumers. At present, the winds of innovation in various industries are constantly blowing. For the hardware industry, the design of hardware products is changing more and more. Today, when products tend to be homogenized, hardware products have more innovative designs, more humanized functions, and more fashionable appearance. More and more hardware is like art, beauty and workmanship. It is closely linked to changes in home style.
With the development of science and technology, the common screws have moved from the initial practicality to the development path of aesthetics and practicality. Screws of various designs are increasingly popular in various industries. Screws, don't look at it small, inconspicuous, but after careful polishing it is a favorite of designers and young people.
As the pace of modern life continues to accelerate and work pressures increase, new and exotic products can alleviate people's nervous emotions in an alternative way. Although small screws and small forks are inconspicuous, under the careful polishing, it may become a favorite of white-collar workers, and the relatively blank market means huge business opportunities. As a hardware tool business, open up thinking, with the help of screws, pliers, wrenches, screwdrivers, etc. to become an innovative product development ideas, to create a new marketing model.
New marketing creates new lifestyle action marketing: that is, consumers in the experience activities are not satisfied with the passive acceptance of information and stage participation, but hope that active participation, with the development of communication tools, consumers can express without restrictions Your own point of view, participation experience, and the degree of your own "action" as an endorsement of the company's design "experience activities."
Happy marketing: experience creates happiness, and experiencers should fully enjoy the joy of experience. In addition to the "action" component of entertainment, the more important point is that the design of the experience process makes the participants happy, there is no sense of distance, no pain, and experience is the ultimate happiness.
Packaging Marketing: New products must pay attention to the appearance quality of the packaging, which is fascinating and gives consumers a deep impression. When consumers buy goods, they see the packaging of the goods at a glance, not the goods themselves. This makes it possible to think of the effect of packaging on the purchase of goods by consumers. Of course, it is impossible for consumers to judge the quality of goods by their appearance. However, the packaging of goods, that is, the appearance of goods often affects the decision-making of consumers when they buy. If the merchant can use his brain to spend some ideas on the packaging of hardware tools, it is not a good marketing method.
As an innovator, we must learn to "big money". For hardware tools companies, the quickest way to succeed is to step on the shoulders of great men and step on the shoulders of big people to achieve "small money, do big things."
With the development of science and technology, the common screws have moved from the initial practicality to the development path of aesthetics and practicality. Screws of various designs are increasingly popular in various industries. Screws, don't look at it small, inconspicuous, but after careful polishing it is a favorite of designers and young people.
As the pace of modern life continues to accelerate and work pressures increase, new and exotic products can alleviate people's nervous emotions in an alternative way. Although small screws and small forks are inconspicuous, under the careful polishing, it may become a favorite of white-collar workers, and the relatively blank market means huge business opportunities. As a hardware tool business, open up thinking, with the help of screws, pliers, wrenches, screwdrivers, etc. to become an innovative product development ideas, to create a new marketing model.
New marketing creates new lifestyle action marketing: that is, consumers in the experience activities are not satisfied with the passive acceptance of information and stage participation, but hope that active participation, with the development of communication tools, consumers can express without restrictions Your own point of view, participation experience, and the degree of your own "action" as an endorsement of the company's design "experience activities."
Happy marketing: experience creates happiness, and experiencers should fully enjoy the joy of experience. In addition to the "action" component of entertainment, the more important point is that the design of the experience process makes the participants happy, there is no sense of distance, no pain, and experience is the ultimate happiness.
Packaging Marketing: New products must pay attention to the appearance quality of the packaging, which is fascinating and gives consumers a deep impression. When consumers buy goods, they see the packaging of the goods at a glance, not the goods themselves. This makes it possible to think of the effect of packaging on the purchase of goods by consumers. Of course, it is impossible for consumers to judge the quality of goods by their appearance. However, the packaging of goods, that is, the appearance of goods often affects the decision-making of consumers when they buy. If the merchant can use his brain to spend some ideas on the packaging of hardware tools, it is not a good marketing method.
As an innovator, we must learn to "big money". For hardware tools companies, the quickest way to succeed is to step on the shoulders of great men and step on the shoulders of big people to achieve "small money, do big things."
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