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On September 13, 2010, the 18th China International Hardware Exhibition lasted for three days in Guangzhou. At the exhibition, the author visited hundreds of hardware tools companies participating in the exhibition. In the process of talking with them, in addition to “brandâ€, “quality†and “integrityâ€, they became high-frequency vocabulary. The author noticed that China’s hardware The tool industry presents two major development trends.
Hardware companies have nuggets in the auto industry
The author understands that 80% of hardware tools companies, including international hardware giant Stanley and domestic listed hardware company Superstar Technology, have “snooped†into the lucrative profits of the auto industry, and they have been grinding their hands and entering the auto industry to prepare to share this piece. "Fat meat."
Different from these companies entering the auto insurance industry, Ingram Micro Tools, as a "senior" enterprise in the hardware tools industry, is the first to recognize the rapid development of China's auto industry, which will surely bring the auto industry to a strong auto industry. So early in the early 1990s, “Individually discerningâ€, enter the auto insurance industry and take the lead in business opportunities.
According to Yan Yanyun, the chairman of Taiwan Ingram Micro Tools (Linyi) Co., Ltd., since the 1990s, with the continuous improvement of people's living standards, “taking cars by car†has become a symbol of identity, and China's auto market has shown a leap. Development trend. The company expects that after several years of rapid development, the automotive industry will surely usher in the first maintenance peak, and the demand for auto maintenance tools will also increase greatly. This is a rare opportunity for domestic hardware and tool companies.
Regarding the question of cross-industry marching, Chairman Yan Yanyun said that auto maintenance tools and hardware tools are both “toolsâ€, which are not very different in nature, so there is no big problem in technology. However, it is necessary to remind hardware companies that no matter which line of production they are engaged in, they must use "quality" as their lifeline.
Win the market with differentiated products
The competition in the Chinese hardware market is becoming increasingly fierce. In the hardware enterprises that suffer from the plagiarism of patents in small factories, the phenomenon of product homogenization has become increasingly serious. When consumers face “almost†products, they tend to choose arbitrarily, and no company can achieve a relatively large winning rate.
As the general agent of the famous American brand Lida Tools China, Tao Qiuju, manager of Shanghai Caixin Hardware Products Co., Ltd. believes that although the current hardware tools industry in China is developing rapidly, it is still full of various problems, such as the homogenization of products. There is little difference in quality and appearance.
In order to overcome this problem, many companies adopt “product differentiation†production and R&D lines to explore the inherent potential of products in terms of appearance and performance. For example, Caixin hardware products focus on product differentiation competition, work hard on product development and styling, and position hardware tools such as wrenches and pliers in the middle and high-end, and strive to win the hardware tool market with refined and professional services.
For the phenomenon of serious homogenization of hardware tools, Li Yinsheng, chairman of Power Lion Tools (Guangzhou) Co., Ltd., admitted that the hardware tools industry is not profitable and the industry is developing at a slow pace. Therefore, the next strategic step of Power Lion is to expand the product range and make more products, that is, products with short service life. He said that the company's strength wants to grow and develop, and only the industrial-grade products have limitations, such as wrenches, screwdrivers and other wear-resistant, extremely difficult to damage, and the product use is updated and replaced slowly. Doing the No. 1 product can shorten the life cycle of the product, and make the enterprise bigger and stronger in the continuous cycle.
Hardware companies have nuggets in the auto industry
The author understands that 80% of hardware tools companies, including international hardware giant Stanley and domestic listed hardware company Superstar Technology, have “snooped†into the lucrative profits of the auto industry, and they have been grinding their hands and entering the auto industry to prepare to share this piece. "Fat meat."
Different from these companies entering the auto insurance industry, Ingram Micro Tools, as a "senior" enterprise in the hardware tools industry, is the first to recognize the rapid development of China's auto industry, which will surely bring the auto industry to a strong auto industry. So early in the early 1990s, “Individually discerningâ€, enter the auto insurance industry and take the lead in business opportunities.
According to Yan Yanyun, the chairman of Taiwan Ingram Micro Tools (Linyi) Co., Ltd., since the 1990s, with the continuous improvement of people's living standards, “taking cars by car†has become a symbol of identity, and China's auto market has shown a leap. Development trend. The company expects that after several years of rapid development, the automotive industry will surely usher in the first maintenance peak, and the demand for auto maintenance tools will also increase greatly. This is a rare opportunity for domestic hardware and tool companies.
Regarding the question of cross-industry marching, Chairman Yan Yanyun said that auto maintenance tools and hardware tools are both “toolsâ€, which are not very different in nature, so there is no big problem in technology. However, it is necessary to remind hardware companies that no matter which line of production they are engaged in, they must use "quality" as their lifeline.
Win the market with differentiated products
The competition in the Chinese hardware market is becoming increasingly fierce. In the hardware enterprises that suffer from the plagiarism of patents in small factories, the phenomenon of product homogenization has become increasingly serious. When consumers face “almost†products, they tend to choose arbitrarily, and no company can achieve a relatively large winning rate.
As the general agent of the famous American brand Lida Tools China, Tao Qiuju, manager of Shanghai Caixin Hardware Products Co., Ltd. believes that although the current hardware tools industry in China is developing rapidly, it is still full of various problems, such as the homogenization of products. There is little difference in quality and appearance.
In order to overcome this problem, many companies adopt “product differentiation†production and R&D lines to explore the inherent potential of products in terms of appearance and performance. For example, Caixin hardware products focus on product differentiation competition, work hard on product development and styling, and position hardware tools such as wrenches and pliers in the middle and high-end, and strive to win the hardware tool market with refined and professional services.
For the phenomenon of serious homogenization of hardware tools, Li Yinsheng, chairman of Power Lion Tools (Guangzhou) Co., Ltd., admitted that the hardware tools industry is not profitable and the industry is developing at a slow pace. Therefore, the next strategic step of Power Lion is to expand the product range and make more products, that is, products with short service life. He said that the company's strength wants to grow and develop, and only the industrial-grade products have limitations, such as wrenches, screwdrivers and other wear-resistant, extremely difficult to damage, and the product use is updated and replaced slowly. Doing the No. 1 product can shorten the life cycle of the product, and make the enterprise bigger and stronger in the continuous cycle.
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