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August 8 afternoon, mousse bedroom Ltd. sponsored the "Mousse sleep cultural Europe · Enjoy Tour" line to the mountain city of Chongqing station, which is following the Shanghai station shortly before the kick-off ceremony, initiated by the second mousse The station's nationwide sharing recruitment activity. The organizer said that in order to help this event, on the same day, Musi Gotiya Chongqing Store and Musi 3D Chongqing Store will also be grandly opened in the home of Erxian, the home of Yingbin Avenue in the important business district of Chongqing.
Wang Guangliang, Secretary General of China Sleep Research Association, Vice President of China Quality Inspection Association, Qiu Haoyang, Chief Cultural Executive Officer of Musi, Lei Hua, Deputy General Manager of Musi Operation Center, Liu Minyi, Deputy General Manager of Southwest Area, and Hu Hu, a star, and other important guests At the event , Wei Chi Lingjia , the host of Phoenix TV , invited to host the event . Phoenix, Sina, Sohu, NetEase, Soufang and other major media participated in the relevant reports of this event.
  It is reported that "Music Enjoyment · European Sleep Culture Journey" aims to recruit consumers who value healthy sleep, lead consumers to travel through Europe's bright civilizations, visit European advanced bedding manufacturers, discuss differences in sleep culture between China and Europe, and advocate The concept of healthy sleep makes people realize the importance of good sleep habits for a better life.
" What does the standard of a good life include? A good quality of sleep is obviously indispensable! But as the pace of urban work and life is accelerating, when our material living standards are getting better and better, small sleep has become a big problem that troubles modern people. According to the World Health Organization's survey of 15 regions in 14 countries, 27% of people have sleep problems, and the proportion of people with sleep disorders in our country is as high as 42.7% , far higher than the world average, and the incidence of sleep disorders The crowd is younger. " Wang Guangliang, secretary general of the China Sleep Research Association, was not worried about the current sub-health state of sleep in China. As an authoritative professional academic institution in the field of sleep technology in China, the China Sleep Research Association and Mousse Bedding Products Co., Ltd. have jointly created such as "Muse 2009 National Healthy Sleep Miles", "World Sleep Day · World Sleeping Day" In other activities, the sound called for the importance of sleep and achieved excellent results, while also promoting the overall progress of the sleep industry.
“The people in the world who know how to enjoy life are the Europeans. Their emphasis on sleep is surprising: they use the most advanced and essential materials on the bed-from the Airbus A380 to the top sports car Bugatti , The same high-tech materials and high-quality fabrics, we can all find them on the bed frames and mattresses of Europeans, "Mousse Chief, who led the first session of" Mousse Enjoyment · European Healthy Sleep Journey " Cultural officer Qiu Haoyang said deeply about the European sleep journey, "Chinese are the most industrious people in the world, but I hope our compatriots can also enjoy life at the same time. So we hope that by creating a European visit tour The platform, which investigates European sleep culture and bedding products, combines European sleep design elements and the most advanced and essential materials with bedding, a carrier of high-quality sleep, to help Chinese people find the best sleep state. At the same time, we also hope that we Consumers can actively participate in this meaningful process. "
At the meeting, Mr. Qiu Haoyang shared the excitement and feelings of the European tour in 2009 , and also introduced the itinerary and highlights of this European tour. On the VCR screened on the spot, Mr. Morris, the chief designer of Mousse, sent a cordial invitation-"Welcome everyone to visit our French home together. We can have an unforgettable big party . If you want, we can also come together What I want to design, I look forward to it! " It is reported that Morris's home is close to the Mediterranean Sea. The quiet luxury is entirely created by him. There is a source of inspiration for his design, and it will also be the finishing touch of this European sleep culture journey.
Different from the dazzling activities of the Musi Shanghai Station event, the Musi Chongqing Station event is more like a sleep-themed salon, with ease and thought ... Between the lively and sexy rumba dance and the vivacious performance of the personality, said Talking about the European Brigade and talking about good sleep, it adds more meaning to the discussion of "quality life". The event was held in the upcoming Home of the House Mousse Gotiya store. On-site participants can listen to the various sleep-related discussions and feel the comfort and care brought by the on-site Mousse products. This obviously makes Mousse in fact. Among the many bedroom brands in the home, it is unique and culturally tonal.
At the end of the event, Musi Gordiya Chongqing Store and Musi 3D Chongqing Store simultaneously held an extraordinary ribbon-cutting ceremony, pushing this event to a climax. Professionals believe that the domestic sleep industry has just started. With the gradual emphasis on healthy living by the Chinese, the industry pioneers bear important market cultivation and guidance responsibilities, and also have huge first-mover advantages. The opening of the Mousse Chongqing store means that Mu Si officially kicked off the fight for the bedroom market in Chongqing and Southwest. After the meeting, the relevant person in charge of Musi told reporters that in the future, Musi will still focus on the introduction of advanced technologies and materials, and at the same time, as far as possible, cooperate with universities and scientific research institutions to seek further development. In the past few years, it will strive to establish an international healthy sleep research and development fund. For the promotion of healthy sleep, Musi will spare no effort to continue. On this point, Wang Guangliang, Secretary General of the China Sleep Research Association, highly appreciated Mu Si and expressed his optimism about Mu Si 's future development.
It is reported that after the events in Shanghai and Chongqing, Musi will also hold an event in Shenzhen, and will select 26 lucky consumers from more than 500 stores across the country who meet the requirements to participate in October 2010 . Musi Changxiang · Europe Sleep Culture Journey "activity, at the same time, Musi's related theme activities on the Internet are also in full swing, they hope to recruit 4 lucky netizens to go to Europe by August 22 journey of.
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