The world's largest lock group "locks" the Chinese market

Locks are traditional products in door and window fittings and play an important role in people's daily lives. Although the "lock" is small, it maintains the safety of thousands of households.

At the 2010 Shanghai World Expo, the lock industry giant ASSAABLOY from Sweden launched a series of new concept products “Let people make life better and enjoy life more comfortably”, which attracted the attention of many visitors.

In recent years, with the development of pillar industries such as housing, the development of China's lock industry has advanced by leaps and bounds. As the industry is a labor-intensive industry, the barriers to entry are low, the degree of specialization is not high, and competition is becoming increasingly hot. With the increase of raw material costs, some lock companies have adopted price wars, which has increased the disorderly competition in the lock market and hindered the development of the lock industry.

ASSAABLOY has 32,000 employees worldwide and sales of more than 33 billion Swedish kronor. In the rapidly growing field of electromechanical safety, the group is a leader in access control systems, identification technology, automatic doors and hotel security.

As a global leader in door lock security solutions, ASSAABLOY has taken a different approach when some lock companies are still busy with price wars, raising the original concept of hardware locks to the solution of door lock security solutions and human care, and is committed to To meet the needs of end users in terms of safety, insurance, convenience, etc.

In fact, ASSAABLOY has already set its sights on China's fast-growing market cake. Through years of field visits and rigorous evaluation, ASSAABLOY has “locked” the 16th National Aluminum Door, Window and Curtain Wall New Product Expo in Guangzhou as its first industry exhibition to enter the Chinese market.

It is reported that this exhibition has been highly recognized by many international brands, and it is derived from its high-quality buyer resources. They are important in the relevant industrial chain of real estate party, architectural design institute, curtain wall engineering enterprise, door and window factory and wholesale agent. The buyer of the decision.

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