Cabinet companies must solve the logistics when they enter the e-commerce

According to a set of statistics on the "conditions of furniture e-commerce", more than 80% of furniture companies pay great attention to e-commerce, more than 60% of furniture manufacturing companies are planning to implement, about 30% have been deeply involved, only 5% have been obtained Good economic benefits. It can be seen that although the e-commerce in the furniture industry is popular, it is not easy to develop.

The key to the e-commerce road for cabinet companies is logistics

Today, e-commerce is becoming one of the main choices for people to consume. The low price is a highlight of online shopping. Due to the lack of traditional marketing mode, online sales are low, and the price is naturally reduced.

More importantly, online shopping is more convenient, breaking the limitations of time and space. The 24-hour shopping model and the nationwide Unicom shopping environment enable consumers to purchase the favorite items anytime, anywhere. At the same time, online shopping has greatly saved consumers' time. As long as you open the webpage, you can quickly consume it. The speed of browsing the webpage is much faster than shopping. And consumers can shop at home, eliminating the hassle of travel and saving travel time.

Because online shopping has such advantages, consumers are increasingly enthusiastic about online shopping, and businesses in all walks of life keep up with the pace and have tried water network marketing. The e-commerce model of the furniture industry has been in operation for some time, but the actual online sales profit is far from expected, and logistics is one of the major obstacles. And the cabinet industry is taking the road of e-commerce, the key is also logistics.

Cabinet logistics and distribution costs are also e-commerce defects

As we all know, the most difficult problem of online sales is logistics, and the logistics link has undoubtedly become the throat of the entire network sales channel. Cabinets as large items, cabinet e-commerce requirements for logistics are exceptionally high, ordinary express delivery simply can not provide cabinet transportation services. Although the logistics market can meet the requirements of cabinet transportation, there are many transportation vehicles for large objects. However, due to the irregular management, large-sized items have long-term problems such as “system shortage”, “management disorder”, “high fees” and “passage difficulties”. It has restricted the healthy growth of the industry and affected the development of cabinet e-commerce.

Cabinet e-commerce still has the problem of door-to-door delivery in logistics and transportation. Generally, small items choose express delivery, and delivery is unquestionable. However, can cabinets be delivered to the door? Cabinet transportation is mainly based on self-reporting. When the cabinet arrives in the city where the consumer is located, it often needs the consumer to pick up the logistics market or the designated location of the logistics. This throws another problem for the consumer – how to bring the cabinet home, which will incur a certain transportation cost. Consumers are more likely to use the money saved by online shopping for logistics, so the advantages of online shopping are greatly reduced.

If logistics defects cannot be eradicated, the e-commerce model of the cabinet industry can only be killed in the cradle. The time for the cabinet industry to enter e-commerce is still shallow, but the problems exposed during this period are extremely deadly. The logistics problem needs to be solved by the cabinet e-commerce.

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