Plate market how to do branding

China board trading network news:

As the market matures, in a special period, opportunism that depends on a business opportunity for success has no market, and the progress of the enterprise reverts back to the basic point of "technological progress" and "business model restructuring." Looking at the status quo of China's sheet metal industry and the position in the international industrialization division of labor chain, promoting mode transformation is not only to achieve the development from the low-end production chain to the two high-end research and development, design and brand, and marketing advancement, but also to seek The new development mode of the sheet industry in the new historical period.

After undergoing a low-level commercial warfare stage such as product warfare and price warfare, sheet companies will eventually enter the high-level commercial warfare stage of the brand war. Experts believe that the brand is the "final battle of the king" of the plate company. At the occasion of industry changes, plate companies will establish a good brand opportunity. Firstly, companies need to constantly update and innovate business models and means to attract consumers to occupy the market with constantly changing bright spots. Second is the innovation of product sales channels. Currently, the sales channels of plate companies are relatively narrow, with the exception of brand stores, directly operated stores and Outside the conventional building materials market, real estate companies, decoration companies, furniture stores and other channels can all be considered as targets.

Ordinary consumers' “low attention and high participation” characteristics of the sheet industry also make the branding of sheet companies different from the high-density bombing models of fast-selling goods and other industries. In response, Baoyuan Plate put forward three branding models for the transformation of the industry:

The brand specialization is mostly used in the rising stage of the brand, or some key technologies have achieved key breakthrough moments. The target positioning is narrow and the short-term effect is obvious. The mature enterprise application needs corresponding configuration of the entire operation system and channel network to realize the adjustment. Larger.

Brand stylization, first of all to find the key points of the suit or color of the suit breakthroughs, the essence of demand for the new match with corporate resources, a large adjustment.

Brand visualization, corporate image positioning, support for solid industry status and brand history, etc., are mostly applied by leading enterprises in the industry; and advocates of a certain kind of unique life advocates need deep insight into consumers' core value and consumption. The mind resonates, reflecting the consumer's inner desire.

The above information, more plate related information, plate joining, please pay attention to China plate trading network

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