Low-carbon environmental protection leads the shopping trend, how to attract consumers?

Low-carbon environmental protection leads the shopping trend

The current healthy lifestyle of the kitchen emphasizes a “low-carbon, environmentally friendly and sustainable lifestyle of living”. The concept of “creating a happy life for consumers” has been adopted, and this concept has been integrated into the kitchen culture. A series of kitchen electric activities have been widely praised by consumers. Under the kitchen experience of promoting health, environmental protection and lofty life, it is advocated that the kitchen electric power enterprise itself is developing by leaps and bounds, and it is more attractive to consumers with the purpose of improving people's livelihood, improving happiness and improving people's happiness index.

Among them, there are kitchen electric companies that use the following three points for publicity and marketing:

One heart beats: supreme low price, Shenghui Allure

It is reported that in a kitchen electric festival, the company will let all the new series of 30 series of 30 product cabinets debut, and consumers can enjoy the first full-time 6.8 fold, after the discount also sent a value of 1000 yuan of brand-name appliances! On-site payment of 3,000 yuan Send 1888 yuan spree! Among them, the cabinet styles, the variety of materials, and the personality of the mix, so that consumers can pick, can choose, to pick the satisfaction!

Double heart movement: easy and easy to buy one stop

It is worth mentioning that the kitchen appliance company will join hands with Konka, Midea, TCL, Lock & Lock, Haier, and other domestic and foreign brands to make a profit, and the special offer will bring intimacy to consumers. One-stop shopping experience, consumers to shop designers to come to the door to serve, as long as consumers come to the event site, material selection, sample, order, measurement, installation, you can easily get it!

Triple Heart: You buy me, I don’t pay for the installment payment.

In addition to the best-selling specials, there is also a construction bank that escorts the cabinet section to provide consumers with exclusive purchase payment for cabinets and appliances, zero down payment, zero interest, and ultra-quick handling of 20,000-500,000 loans. Let consumers choose peace of mind, buy peace of mind, no longer worry about the price, peace of mind to choose the favorite cabinets and appliances.

In terms of the above three marketing forms, exquisite goods, surprise prices, exquisite gifts, and well-prepared activities all allow consumers to get a "buy-free product, no need to brainstorm than price" purchase experience.

However, what Jiuzheng Building Materials Network wants to say is: The marketing ideas and content of the event can really attract consumers. How to let consumers know about this event and participate in this event?

We all know that in addition to kitchen appliances companies, in fact, many building materials and home furnishing companies have such confusion. Activities can be done, but how to attract customers, visits and purchases, has become the focus of the focus.

If it is only offline, site-style, flyer advertising, TV media, etc., it can indeed attract some consumers. Of course, the manpower, material resources and financial resources needed for this will naturally not be less. So, how to achieve low-cost marketing? This is directly related to the micro-marketing that Jizheng has advocated in the past two years.

Some entrepreneurs who come to visit Jiuzheng will directly ask: “How do you do activities and promote activities to attract the most customers with the least cost?” “How to use the new media to operate and promote our brands and products?” “Understanding some micro-marketing knowledge, but I don’t know how to start?” “I don’t know micro-marketing at all, but I don’t know how to learn again, and I’m behind my peers in the future.” In fact, when you listen to micro-marketing training Yes, it will be solved. Jiuzheng Building Materials Network has been established for more than ten years. What it does is to bring new marketing methods to the building materials industry. The new promotion ideas will follow the development of the times to help building materials and home furnishing enterprises realize their own optimization and upgrading......

Want to know more about micro-marketing, how to promote the event, and pay attention to the official WeChat account of Jiuzheng Building Materials Network, you will know~

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