How the flooring industry faces new market opportunities

The regulation of real estate has caused the pan-home market to be full of pessimism. At the same time, floor manufacturers are also facing tremendous pressure for survival. However, “Winter” is only a small episode, and the companies that are out of strength are weak and not good at change. After the market reshuffle, nearly a quarter of SMEs have already been eliminated. It is believed that the rest are all strong players. These floor companies will be able to complete the formation as soon as possible and seize the opportunity for development.

The downturn in the market also gave the flooring industry a chance to reshuffle. For the flooring companies, it is now a challenge and an opportunity for transformation and upgrading. The floor home stores that have always been keen to “attack the city” have also slowed down this year, seeking to break through in ways such as improving services, innovative marketing, and strategic adjustment.

Building a strong brand in the industry At present, most flooring companies have realized the importance of the brand, but the floor brands on the market are still uneven. At present, most of China's floor brand strategies are limited to the industry and have not reached a household name and are deeply rooted in people's hearts. This also causes the floor brand to have low awareness in the market. Therefore, in the current market environment, home building materials companies, including the floor, should intensify their efforts in aspects such as product quality, image promotion, sales service, and corporate culture construction, clearly define their strategic positioning, and formulate a suitable development and marketing strategy. To further expand market share and social influence and build a strong brand in the industry.

Implement multi-channel development model For floor companies that want to become bigger and stronger, they must dare to invest in channels. Some experts even believe that home companies such as flooring should invest 30% in production and 70% in channels. Can not simply sell products to dealers, to implement a multi-channel development model. In today’s era when the channel is king, only by first stabilizing the channels can companies further develop further. Otherwise, it may be in a passive situation.

Diversification At present, the one-stop operation mode is highly respected in the industry. Some wooden floor companies positioned in high-end luxury home furnishings extend their reach beyond the original industry, and also design and manufacture a number of related products. The products are displayed in the same storefront. , Order, production and installation together. The same company, the same brand, not only the same product style, uniform specifications, and "one-stop" service, so that consumers can appreciate the thoughtful and comfortable.

This method is different from the "high gear" mode. Companies try to break the convention and allow consumers to have an image of home decoration in the same dealership, which helps to choose a personalized product that is more suitable for them. Of course, the realization of “holistic home” by flooring companies is not only a diversified business. At present, there have been flooring and other building materials companies, furniture companies through alliances, interactive marketing and other means to provide marketing innovation for multi-party cooperation.

The transformation of the flooring industry from a low-end to a high-end model not only eliminates outdated production capacity and is the initial stage of industry reshuffling, but also includes a shift from a single volume growth model to a focus on quality and efficiency, and abandoning only external investment to stimulate economic growth. The model will be transferred to the scientific development model of quality and efficiency as a development model, so as to promote the transformation of manufacturing from China to China.