Intelligent lock industry hot smart lock dealer how to deal with

In 2017, it was a memorable year in the history of the smart lock industry. During this year, an investment boom in smart locks was launched throughout the country, and the number of competitors rapidly expanded. According to rough estimates, smart locks are currently introduced in various ways. There are at least 1,000 companies with brands and products, and at the just-concluded Guangzhou Construction Expo, the source of customers who came to inspect brands and products and wish to distribute smart lock products is a wide variety, completely breaking the previous restrictions on building materials. Home or electronics industry situation. In this situation, it can be said that the market environment facing the existing smart lock dealers will become more and more severe, mainly reflected in two aspects:

First, consumer demand has grown significantly in 2017, but it is still far away from the outbreak phase. With the exception of a small number of high-quality distributors, most of the customers’ sales are still in a very embarrassing situation, and even the survival is worrying.

Second, the number of competitors has increased substantially. The upstream manufacturers have a mixed bag. The price of a small number of small factories is unrestricted and the investment policy has no bottom. As a result, the entry threshold for dealers is too low. Usually, one or two ten thousand yuan can be used to provide direct supply to manufacturers. In addition, terminal consumers do not have a brand concept for smart locks, and they have severely diverted sales. Moreover, product quality and service of small manufacturers are insecure, which will also affect the degree of trust and reputation of end consumers for smart locks to some extent.

Under the influence of the alternating of these two reasons, although it can be said that the smart lock market has become an outlet at present, in a sense, more can be described in such a paragraph: “The surface is beautiful, the heart is inward; Not old, the heart has been vicissitudes; achievements are difficult, depressed often."

Although this is only a joke, it does objectively reflect the status quo in the industry. For all of us, what we have to do now is to live and live better. Therefore, what kind of coping strategies to choose is even more important. Of course, this Must be based on their actual situation to start, the following take a few agent smart lock dealers to analyze the strategy.

The first kind: vested interests of the forerunner

The earliest batch of smart lock distributors in China have indeed achieved some achievements in this field. Compared with other distributors currently living in the hot and humid environment, this part of the population is very moist, every year. Can maintain a certain amount of income, although not very high, but it can be said. For this group of distributors, what is needed is how to maintain and expand the leading edge. The key considerations here are the sustainable development of existing brands, the optimization and adjustment of business models, and other internal technical issues such as Team upgrades, channel changes, etc. can be considered secondarily.

For the sustainable development of existing brands, it should be said that the current smart lock industry is not yet a brand, even if it is a little bit of a little known, it is just a dwarf pull general.

The optimization and adjustment of the business model is even more important, because the vast majority of smart lock dealers are only operating for the sake of management, and there is a serious lack of clear ideas for development. Even if the current business is booming, it will also hide a huge risk. . According to personal research and analysis of dealer development models in the country in the past year, many kinds of innovation models have emerged. Some of these models are highly market-oriented. To avoid advertising suspicion, only a few representative models are disclosed here. The cities are Xi'an, Changchun, Baotou, Wuxi, and Changsha. Others need further investigation.

The second: the leader of the forerunner

As the name suggests, this part of the dealers did very early, but because of various reasons stagnated in the smart lock project or even shrinking business. For such a distributor, it is actually very simple. Without too many good suggestions, it is necessary to rationalize individuals' ideas for the development of smart lock projects, or to give up or maintain until they give up, or to reorganize, choose brands and build teams. , come back again.

The third type: latecomers of speculation

The number of dealers in this sector is the largest and most common among the distributors of some product diversified companies. They have their own main business, and they also operate smart locks as ancillary products. They basically have no professional teams and no professional channels. How much is sold and overvalued. Of course, this is only universal. In fact, some dealers have developed specialization in smart lock projects.

In the spring and autumn and the Warring States period in the development of smart locks, such speculators still have a certain amount of room for survival, and even a small part of them are doing well. However, if we cannot advance with the times and specialize in the development of smart lock projects, once the smart lock industry enters an outbreak, a large number of powerful companies and brands will enter, this part of the dealer's smart lock business will quickly decline. It was even abandoned by the manufacturers. Therefore, the most important problem faced by this part of the distributors is how to transform, first consider whether to include smart locks in key development projects.

Fourth: The latecomers' focus

Many of these dealers joined the smart lock industry in the past one or two years. Their sources are very complex. The people I contact with are mine owners, auto agents, financial industry employees, IT industry employees, and even government civil servants. The scope is very wide. However, these people have one thing in common: they are very optimistic about the future of the smart lock industry and are willing to concentrate on developing the smart lock business. In a sense, the smart lock industry is in urgent need of such a new force. However, due to the characteristics of the industry and the current state of development, the situation of these distributors is also very different. Strong and determined players will develop in accordance with their established goals. Those with weaker or weaker capabilities will quickly fall into a predicament. dilemma.

For this part of the dedication, the first thing to do is to correctly understand the smart lock industry, especially the characteristics of smart lock marketing, more observation, more learning, it is best to try SWOT analysis on personal business smart lock project, clear their own advantages, Disadvantages, as well as the opportunities and threats faced, in order to identify the best channels for individuals to break through the business, Mr. Chu, and then consider the development, unless you have a strong economic foundation, otherwise everything is empty talk.

Due to limited time and space, smart lock dealers can only cope with this strategy, and they hope to further discuss with distributors with unique insights in this area. With everyone's efforts and brainstorming, they can jointly promote the development of the industry. The day when the smart lock market fully explodes will come soon!