200 stone enterprises poured into the water head stone market to create a new prosperity

Shanghai, demolition! Tianjin, demolition! Chengdu, demolition... Since last year, the nationwide environmental storm has scratched the stone industry, and “demolition” has become a key word in many urban stone industries. Under the transfer of a paper, the stone army that had not yet had time to prepare for it was almost turned upside down. When calmly looking for a way out, Nan'an Shuitou, a pillar industry of the stone industry, and Yunfu, Guangdong, became the target habitat for this large-scale “migration” army. According to incomplete statistics, since the end of last year, more than 200 stone enterprises have poured into the water from Beijing, Tianjin, Shanghai and other places. For a moment, the water head of the stone headquarters base ushered in a new round of market prosperity: the new Chengxin International Stone Center was reopened, the third phase of the Fuxi Industrial Zone Creek was launched, and the merchants of the marble area of ​​Zhonghao Stone Mall were settled in, Pengxiang Stone The third phase of the city is hot and inviting... The slab market can't wait to open the door. According to industry insiders, this wave of migration will bring prosperity to the local stone industry, and will further consolidate the position of the world's stone industry distribution center. "Go to the water head" Recently, in the Haixi Stone City, Ruisheng Stone Industry General Manager Zhu Shengnan received a customer from Wenzhou. In less than 10 minutes, Zhu Shengnan took the order. Although this is only a small order of tens of thousands of yuan, for Zhu Shengnan who came to the beginning, this is a signal that Ruiqi found his own rhythm in the water. "Compared with Shanghai, the stone industry in Shuitou is more concentrated, and there are more varieties, and the business is better." Zhu Shengnan said. Ruiqi Stone Industry is one of the large number of stone enterprises that have entered the water head since last year and has made a smooth transition. In 2011, Zhu Shengnan established a stone enterprise in Shanghai. A few years ago, with the control of mine resources and the cultivation of featured varieties, Ruiqi was famous in the Shanghai stone industry. However, in Zhu Shengnan's view, Ruiqi left Shanghai to move into the water head, not entirely because of the forced migration factor of the Shanghai stone market. "Going to the water head is the idea that I had before, but I just stepped on the point of market demolition," she said. From the end of last year to October of this year, Realtek completed the flashing from Shanghai to the water head, including roughing and secondary processing. However, in Shanghai, Zhu Shengnan still retains the sales business. “Shanghai is an international metropolis after all. The demand for some villas and high-end hotels is still very large.” Compared with Zhu Shengnan’s late arrival to the water head, there is also Liang Ye of Jie Jun Industrial. Liang Ye is a Chengdu native. In her hometown of Sichuan, there are also a large number of stone markets that are being shut down, including a processing plant that she works with, and is also shut down in this wave of market rectification. In March of this year, Jie Jun's processing plant in Shanghai was demolished. In April, she came to Shuitou, a familiar and unfamiliar market. Despite the unfamiliarity of life, merchants from all over the country gave her confidence in the water head. There are many other ideas with Liang Ye. It is also this group of stone people that has brought prosperity to the water head stone since this year. In the WeChat group of Liang Ye, there is a WeChat group called “Shanghai Gang Mixing Head”, and the 71 group members in it are stone people who came to the water head in this wave of market rectification. “Where is the business atmosphere here ? ” Why is the water head? “Shuitou is China's best stone trading center, the largest stone distribution base, where the stone business can be made to the world, and the market is much bigger than Shanghai.” In Zhu Shengnan's view, the stone market in other parts of the country still needs A mature period, and the water head is already a mature market. Not only is the processing complete, the market is concentrated, the order is good, the trading model is relatively healthy, and it is not far from Shanghai. Even if it moves away from Shanghai, it will not affect the previous business. For the new environment, Zhu Shengnan said that it is very suitable. She said that the business environment of Shuitou is very tolerant, and it is not difficult for foreign companies to integrate into the industry here. The competition among peers is also relatively benign. Although it was a helpless move to decide to relocate last year, Zhu Shengnan, who came to Shuitou, started the layout of the new market, from Dongxing Daban Market to Haixi Stone City to Huahui Boutique Market. Every step has been carefully considered. Zhu Shengnan told reporters that after coming to Shuitou, the company added a lot of new customers, which greatly exceeded her expectations. This is also a major reason why she quickly developed three stagnation points in less than a year. Before Liang Shuye went to Shuitou, he also visited many cities such as Nantong and Rugao in Jiangsu, but in the end she chose to settle down because it is a stone distribution base that can satisfy the company's route to the wholesale market. In terms of the current market, it did not disappoint Liang Ye. “The commercial atmosphere of Shuitou makes people feel very relaxed. There are cash delivery here, and the trading atmosphere is very good.” In Liang Ye’s view, it’s smoother to do business in Shuitou. This business model has become used to Shanghai. Liang Ye, who is paying the rhythm of the payment, is deeply surprised. Most foreign stone companies have a good impression of the water head and Zhu Shengnan and Liang Ye. In addition to environmental advantages, the orderly planning of the Shuitou Stone Industry and the resulting stability are also what they desire. Cai Jianhua, general manager of the giant machinery machinery of the stone machinery brand, analyzed that the biggest advantage of the water head is that the industry is concentrated enough, and the government has also introduced policy guidance and support, and the industry can develop in a healthy and orderly manner. “The market is suddenly booming.” “Of course it is prosperity!” Liang Ye replied to the change that the situation brought to the water head. “These more than 200 companies, which have the ability to produce their own production capacity, can bring considerable processing capacity to the water head every year. Take the processing plant as an example. If the workshop for one year is 4 million yuan, how much economic benefit can it bring? ?" It turns out that Liang Ye said nothing. According to industry insiders, in the past two years, more than half of local stone processing enterprises have lost money. “There are 4 sets of saws in one factory, and there are almost no more than two. In the past two years, with the increase of foreign companies, the influx of orders has allowed at least these machines to keep the machines in the next three years. Running," said the industry insider. In addition, the influx of companies will further accelerate the market's prosperity. The reporter was informed that in the previous two years, the shelf fees of some large-scale markets fell to seven or eighty yuan, and this year they rose to more than 200 yuan. The executive director of the Nanan Stone Foreign Trade Association, Jin Hao Stone Director and General Manager Li Haijun said that the impact of this wave of enterprise migration into the local stone industry is positive. This is a good thing for the water head and can drive the progress of the industry. However, there are many people who are thinking coldly in the booming market. “The market is booming in a short period of time, but it may not be in the long run.” Yao Changgui, general manager of Pengxiang Stone City, said that from the current situation, foreign merchants have entered the water head and have a certain impact on local merchants. On the basis of demand, with the rapid increase in the number of merchants, market competition will continue to intensify. "External monks will chanting" in the face of different environments and formats, it is not easy to complete a business in a very short time. More people are worried that these foreign "monks" will still "threat" when they go to the waters? Zhu Shengnan said that in order to survive in the water, enterprises must have their own characteristics and advantages. "Our mine resources have exclusive varieties, which makes us have the original competitiveness." Zhu Shengnan revealed that at present, although Ruiqi moved to the water head, some engineering orders are still being received, and nothing has been affected. While integrating into the atmosphere of the water head market, Jie Jun is also adapting to local production and processing. Liang Ye explained that compared with Shanghai, the water head is not complete enough in processing and equipment. “Many processing plants only do one project. If you cut the flat to do the line, you have to change another factory. This is the problem we need to solve.” Cooperation with local companies is a shortcut to integration. Wang Xinghua, chairman of Hongyi Stone Industry, said that currently Hongyi is actively inviting stone enterprises from all over the country to cooperate, hoping to use the enterprise's physical and mining resources to dock the engineering orders in the hands of returning enterprises and share the market. "To adapt to the water head, these enterprises should be further strengthened in the application of product quality and new technologies, especially the application of some new stone technologies, which need to be upgraded." Li Haijun suggested. Li Miaolian, editor-in-chief of "The World Stone" magazine, believes that environmental protection is a must for foreign companies to enter the water. “Foreign companies have entered the water market because the local stone industry has deep roots and long-term planning. However, in terms of environmental protection, Nan’an’s strength is no less than that of other places. This is also the most important part of the company’s need for grounding.”

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