The proportion of electronic payment used in China far exceeds the trend of electronic payment in other countries.

In the past few years, various innovative digital payment methods, including scanning QR codes and near-field payment, have emerged in an endless stream, and electronic payment has become a trend. Nielsen's latest report shows that 86% of Chinese respondents said they have paid for online shopping through the electronic payment system in the past six months, which is much higher than other countries. Of the Chinese respondents who have made online purchases in the past six months, 53% said they used bank debit cards for online payments, 49% used cash on delivery, and 46% used credit cards for online payments.
Nielsen's research also found that the popularity of electronic payment in China has far exceeded the other payment methods in terms of the category of goods for online shopping, whether it is personal care products or flower gift sets. This unique situation exists only in China in all countries visited.
Fan Wei, general manager of Nielsen China, believes that Chinese consumers have more choices about payment methods than consumer products and services, and electronic payment will continue to gain more favor from Chinese consumers.
In addition, the report also shows that more and more Chinese people like to use mobile devices for online shopping, especially when buying certain items, consumers use mobile devices more frequently than desktops and laptops. a lot of.
For example, more than half of respondents in China say they use smartphones to order food online (71%) or online purchases (51%). More than 40% of consumers who have had an online shopping experience say they have purchased beauty products (46%) or packaged foods (45%) via their smartphones.

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