Metal mining, high-growth scenery, no longer the situation is depressed, forced transformation

In 2013, the world economy grew slowly and the global metal mining industry slowed down. Experts pointed out that the last round of metal mining industry's boom cycle has ended, returning from a high-profit state to a normal state, and the downturn has forced companies to accelerate transformation and upgrading.

It is understood that the growth rate of China's mining industry investment in 2013 is lower than the growth rate of fixed assets investment in the whole society. From January to October, the cumulative investment in the national mining industry was 7.8% lower than the growth rate of fixed assets investment in the whole society. Although the output of iron ore and ten non-ferrous metals has increased, the prices of basic metals have generally fallen.

"The metal mining industry has already ended its high-profit status. The industry's downturn is expected to continue, and enterprises will have to live a few more years." China Minmetals News spokesman Ma Jun said in an interview on the 17th.

It is understood that in 2013, China Minmetals realized operating income of 402.81 billion yuan, an increase of more than 20% compared with 325 billion yuan in 2012; the total profit reached 7.03 billion yuan, after achieving a profit of 8 billion yuan in 2012. In 2011, it was 12.8 billion yuan.

It is quite difficult for this national prefix company to achieve such results. In 2013, the metal market continued to be sluggish. The prices of various metals such as aluminum, lead and zinc were all around the cost line. Coupled with rising costs, corporate operating pressures generally exceeded expectations, and the global mining industry entered a “cold winter” period.

For the steel industry, it faces an environmental test and a “fatigue frenzy”. In 2013, it was even more “chilling and pressing”. From January to November, the industry's sales revenue margin was only 0.48%, which was the lowest in all industrial sectors, and the corporate loss was as high as 27.9%.

The industry downturn has increased the pace of industry adjustments. Since last year, policy measures to resolve excess capacity have been introduced one after another, from administrative means to financial means, from environmental protection to safe production, comprehensive and systematic.

"In the case of severe conditions, enterprise development must gradually get rid of low-level competition, develop to the high-end, increase original innovation, have higher technological content and added value, especially pay more attention to environmental protection and accelerate transformation and upgrading." Li Xinchuang, deputy secretary general of the association, pointed out.

Jiao Jian, general manager of Minmetals Nonferrous Metals Holding Co., Ltd. pointed out that excess capacity is not equal to backward industries. The already formed production capacity should be digested by the market, highlighting the decisive role of the market and the main role of the enterprise, combining the contradiction of overcapacity of production capacity with the promotion of industrial transformation and upgrading, combining control increment with optimized stock. "Enterprises must implement differentiated competition and do a good job, especially if they want to look inward, tap the potential and reduce costs, and strengthen internal management and coordination to gain competitive advantage in the market."

In 2014, the international economic environment is still full of variables. China's mining industry is still facing severe challenges. Faced with the pressure of de-capacity, destocking and de-financing, the cost of mining enterprises will be further increased, and the profit margin of enterprises will continue to be squeezed.

Experts pointed out that although the market is not optimistic, we must also see new changes. There are many opportunities in the deep adjustment, and overcapacity will bring new vitality to the industry. From the perspective of the international environment, the world economy is expected to further improve. From the perspective of the domestic environment, there is still a rigid demand for metal raw materials in the process of urbanization and economic development. The overall situation of sustained mining growth is difficult to change.

Ma Jun pointed out that the fundamental way to resolve the industry crisis is innovation, especially to strengthen original innovation, including technological innovation, product innovation, organizational innovation, business model innovation, market innovation. Only by relying on innovation to drive development can we usher in a new round of metal mining boom.

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