Ebel Diamond Tools Li Jinbao: The charm of years of carving

Li Jinbao said that my goal is to make Ebel a preferred supplier of diamonds and CBN tools; I would like to set up a company that does everything and does not leapfrog development; as a small and medium-sized private enterprise, it is not Too much support for national policy, want to develop quickly or rely on yourself...

Stable and tough to success

Ebel Diamond Tools was founded in 1996 and is a typical Chinese private enterprise specializing in manufacturing industrial diamonds and cubic boron nitride tools. For more than ten years of hard work, now Yubao Diamonds has four plants in Shenzhen Shajing, Fujian Gutian, and Fuyang, Jiangxi Province (the First Plant, the Second Plant, the Fujian Plant, and the Jiangxi Plant), which has become a well-known reputation in the diamond tool industry. Brand.

Listening to Li Dong's deep-seated telling of the growth and development of Ebel, it seems that a father is remembering his child's growing up. Every step of development made by Ebel leaves a solid footprint and allows him to More firmly believe in yourself and firmly believe in your own business.

In the early 1990s, he came to Shenzhen to seek opportunities for development. He began to work in the diamond tool factory of township enterprises. After the boss lost his company because of **, this was a turning point in the life of others – choosing his own business. As a young man, he has enthusiasm, courage to choose, but also to endure hardship, love to learn, five or six years in a hurry in the sun and moon, he is also gradually maturing in maturity. From the beginning, it was only followed by a Taiwanese gentleman who learned technology, made products, step by step, constantly improved technology and matured products. Electroplating Grinding Wheels - Metal Grinding Wheels - Ceramic Bonding Grinding Wheels For different fields of application, the products are not the same, the formula is not the same, covering printing, automotive, home appliances, motor vehicles, medical, aviation, electronics, beauty and other industries, and gradually High-end.

In the past two years, Ebel has continued to operate with frequent news. In 2010, the company purchased land in Jiangxi to prepare for the establishment of a factory; in August 2011, Jiangxi Yubao Diamond Tools Co., Ltd., which invested 50 million, held the opening ceremony in Siyang County; in July and August 2012, the company’s equipment and employees began to slowly move to Jiangxi. Everything is carried out in an orderly and orderly manner. Speaking of the reasons for establishing factories in Jiangxi Province, Li Dongshen said with a deep breath: “Shenzhen has a great temptation here, and the talents drained too quickly. The government’s support for processing factories and small and medium-sized enterprises is relatively small. Setting up a factory in Jiangxi is more conducive to our own development and growth." Facing this year's unstable industry situation, this seems like a very wise move.

In the process of pursuing its own continuous development and expansion, the company is also striving to expand the market and the scope of competition. In the face of foreign capital or Taiwanese enterprises with more advanced technological capabilities, he believes that we still have some needs to learn from them and hope to establish harmonious cooperation with each other. The relationship, he said: “The companies with Taiwan, Japan, South Korea and other companies are a kind of healthy competition. Although there is no cooperation, we will develop in this direction in the future. During this period, companies in Japan and Taiwan hope to cooperate with us. They are currently discussing and discussing. ..."

Down-to-earth is an important foundation for success, but forward-looking decisions are the key to success.

Eyesight is uniquely interested in making a career

In Li Dong's blog, there is such a arrogant and bold statement: “The development of a country was measured by the amount of steel used before the 21st century. Today, it is measured by the amount of diamonds used and the amount of CBN tools used.”

He explained that the more steel used before the 21st century, the more developed the equipment, indicating the degree of development of the country; in the 21st century or later, diamonds and CBN tools are generally used in precision industries such as processing of super-hard precision molds and high-precision equipment. Processing, precision electronics, and parts processing, etc., indicate how much of the industry's consumption has reached a certain level of precision in the country, and the development of precision manufacturing can reflect the degree of development of the country.

It was an unintentional move for Li Dong to enter the diamond tool industry, and he gradually began to regard it as his own interest. Now he has become a great cause for himself. This is full of his love of the industry, but more is his deep confidence in the industry's future development. As he said, although the diamond tool industry is not a new industry but a high-tech industry, it has great potential for development in the future. He cited another example: "In the Second World War, the Germans bombed not the military facilities of the Soviet Union but the power plants and abrasive factories (a material for grinding wheels). This shows the importance of this industry." "But there are not many people in China at present." It is important to note that the government only pays attention to the development of large-scale state-owned enterprises, and our private enterprises have to relocate to their hometowns and do it slowly, including their own descendants, and then continue to do so. If you are interested in doing it, you will be happy if you like it yourself.” It is not a sense of helplessness that is revealed in tone, but rather a belief and responsibility.

Diamond tools are demanding and there are many challenges to overcome. At the same time, due to the rapid upgrading of new products and new technologies, the country currently mainly imports technology and talent from abroad, because if companies invest a lot of their human and material resources to research and development, the result may not catch up with the rapid development of the market, and the technology in the industry Very sensitive, it seems that as long as there is technology, it can be made into a product. Li Dong said that this is also a drawback in the industry, both at home and abroad. From this point of view, if he can truly make his own interests into a career and make the products he produces have a certain reputation, he has already made a lot of efforts, and in the future he will make the diamond tool industry bigger and stronger. The industry is tenable and wins a place in the world. He needs to do more and shoulder more expectations.

Treat people and practice satisfaction management

What kind of entrepreneur is this?

Before the interview, the reporter saw that the exhibitors in the Ebel booth were a group of passionate and energetic girls in the company's business department...

In the interview, the reporter listened to Li Dong and said that most old employees, including family members, are willing to move from the Shenzhen factory to the Jiangxi factory as the company's development plan requires...

After the interview, the reporter met Li Dong at the break and he took the initiative to come and say hello. It seemed to be as enthusiastic as treating a familiar friend...

What kind of manager is this?

"The precision begins with us. Good things are no longer difficult to grind. It is the motto of our company."

"The pursuit of technological innovation to meet the needs of our customers is a reflection of our corporate culture."

He has strict requirements on himself. He needs to do more than just a successful business owner, but also a good corporate manager. For corporate management, Li Dong has his own set of theories and methods. He believes that as a manager, the first thing for the company is to lead the development of the company and guide the direction of the company; secondly, the value of the manager no matter what the situation Both of them must be demonstrated through the work of the employees of the company. In most cases, the work and performance of the employees of the company depend largely on the value of the managers.

During the interview, he repeatedly stressed the importance of employees, encouraged them to work happily, and used the work as a pleasure. He thought that managers must pay attention to handling the relationship between the company and the employees. “The relationship between the company and the employees, It can be said from a trademark I recently applied for. This is the corporate logo of Ebel, the company, the employees, the management, the three companies, the employees, the management, and the Shunhe.” He strives to satisfy his colleagues and let Staff satisfaction. He said that it is not easy for enterprises to establish their own brands. It takes many years of hard work to accumulate them before they can be accepted and recognized. “We attach great importance to the company’s brand, attach importance to publicizing the brand effect, and do not do the work of branding”. He hopes to win customer's approval and customer satisfaction through his own technology and product quality. He hopes that he can continue to introduce advanced equipment, develop his own research and development capabilities, pay attention to details, give full play to the company's influence, and satisfy society.

Time flies, the youthful young man who has been working hard in his years has become a well-known entrepreneur full of charisma in the industry. He has a steady footing and is slowly moving in the direction of his own planning. He has a great goal and vowed to be in diamond. The tool industry occupied a whole world; he was humble and gentle, and he would chat with employees from time to time. He would patiently use his fingers to explain the nature and scope of applications of diamond tools. The summer of 2012 is a new development opportunity for Ebel. It is hoped that Yubao will plant new green under Li Dong's leadership and will be full of golden color next year.