Haier Wisdom Family provides full scene customization and also pulls Baidu to do it together.

Lu Qi said that the whole society has entered the era of artificial intelligence, artificial intelligence + IoT, artificial intelligence + smart home, will be a big landing scene. Baidu's positioning is to establish a platform through AI technology and establish an open ecology. Haier and Baidu will lead the industry through cooperation and win-win, and more importantly, accelerate the speed of innovation and the speed of product experience.

Haier said that this year's focus is to promote the "Smart Package" 4+7+N business model. 4 refers to the four physical spaces of smart living room, smart kitchen, smart bathroom, smart bedroom, 7 refers to the whole House air, whole house water, whole house care, whole house security, whole house voice, whole house health, whole house information, 7 solutions, N is to achieve N customization according to user needs.

Haier changed the model of the previously sold products separately and made a complete set of customization. Haier stressed that this is not to package Haier's complete set of products to users. Compared with other brands to give users a single product intelligence, Haier provides customized services that can be customized and interoperable. Products and interactive platforms.

“We have 160 scenarios to provide services to users. Through the constant iteration of Haier u+ operating system, we can do interactive customization, scene customization, and service customization.” Li Huagang, vice president of Haier Group and general manager of Haier China, stressed that smart families not only There is a need for an AI brain, ecology, and a solution for all of the user's life scenarios.

So, what problems can Haier Wisdom Family solve for users? Before this, if consumers want to experience the whole set of smart solutions, the home is often such a scene: A brand audio, B brand router, C brand oven, D brand TV, E brand curtains, F brand wardrobe.. .... Dong Benxi ran to buy a variety of scattered single items in order to piece together a smart home, and the service is not uniform, the style is not uniform, the products can not communicate, and Haier wants to change this situation.

Wang Wei, vice president and general manager of global research and development at Haier's home appliance industry group, said that one of the units in the full-customized customized smart package, the whole house air solution, is a self-cleaning air conditioner, a weather air conditioner, and a kitchen air conditioner. A complete air solution consisting of many styles and lineups of air products, such as new fans, can meet the various air-related needs of users from pre-renovation to post-renovation. "All network products in the whole house plan can be actively serviced. By detecting the temperature, humidity, cleanliness, clarity and other data of the air, self-determination and self-processing, the air of the whole house can be adjusted independently, so that the user can be in the air environment of constant temperature, constant humidity, constant net and constant oxygen anytime and anywhere. Not only that, Haier air equipment can also be interconnected with TV and security systems to realize real-time display of air quality and equipment energy consumption information.

In the smart kitchen, with the kitchen refrigerator as the center, the whole kitchen can be linked to realize the six wisdom scenes of storage, processing, cooking, cleaning, purchasing and connecting security. The refrigerator can accurately recommend a health plan meal plan based on the user's data, helping users to purchase peace of mind ingredients and recommend recipes. The recipe can also be directly connected to the oven and range hood, disinfection cabinet, easy to achieve one-button baking, smoke stove linkage, automatic disinfection. If a friend knocks on the door, the display of the refrigerator can immediately switch to the access control system Unicom Security.

In addition, in terms of sales network, Li Huagang revealed that Haier's delivery platform can interact with every potential user through Haier's digital marketing system. “We know what dealers want. We have deep insight into employees and customers. All of our information is top-down, and the process is reversed, truly achieving market-centricity.”

From the results of Haier's smart family in 2017, in addition to the four physical spaces and seven solutions, the data shows that Haier's sales of the entire network exceeded 18 million last year, online users 55 million, and the average daily interaction reached 4372. Billions. Go back to Sohu and see more