Hardware industry should take root in market demand

The hardware industry has always been the engine of the Chinese hardware industry. However, the international financial crisis that broke out in late 2008 severely hit the export engine of the Chinese hardware industry, causing most hardware companies to fall into a difficult situation. Many hardware companies are rumored by insiders.

With the fierce competition in the domestic hardware market, the competitors of China's hardware companies will not only be their domestic counterparts, but also the giants of international hardware brands. At the same time, however, we should also see that the internationalization of international brands still has a long way to go. The Chinese market is huge and there will be differences in consumer demand. Differences between China and foreign countries are issues that must be faced when entering the Chinese market.

As one of the most important bases in China's hardware companies, Wenzhou has a large number of small and medium-sized enterprises in the sanitary hardware industry. The investment of corporate operators is small, and the asset-liability ratio is not high. Therefore, the risk of increasing production costs and reducing corporate profits is not high. But in the face of the current domestic market factors such as real estate purchase restrictions, I believe that SMEs do hardware domestic market need to do a few things to consider.

The second and third tier cities are the indispensable important roles played by hardware products in the mainstream consumer market in our daily life. Judging from the future development trend of real estate, the national home hardware market is expected to grow by 3%~5% in the next five years. Such growth rate. Judging from the supply of domestic hardware in the market, the domestically-made hardware brands occupy a dominant position of 65%. In the process of the country's call for urbanization, the eastern coast is at the forefront and is the focus of development in the Midwest. The current housing prices increase. Less. There are also safe housing and new rural construction.

To create a product suitable for their own consumer groups Bathroom hardware pendant brands, styles, features different prices of products far away. Bathroom accessories are frequently used because of their frequent use and product updates. They are consumables.

Bathroom hardware accessories market is very large, from the material point of view, the current market on the bathroom hardware to titanium alloys, pure copper chrome, stainless steel chrome, space aluminum several kinds of materials. Titanium alloy hardware is the most exquisite and durable, but the most expensive, the price of several hundred or even thousands of dollars; pure copper chrome plating products can effectively prevent oxidation, quality assurance, is the mainstream of the current market, the price of about 100 yuan Stainless steel chrome plating and space aluminum have the lowest price, more than one hundred yuan, but the service life is also the shortest. From the color point of view, these new generation of bathroom hardware products are mostly out of the original hard-cold stainless steel color, silver white and brass color occupy the current mainstream.

Do a good job of brand accumulation, rooted in the market demand Sanitary hardware accessories companies need to enhance brand awareness, we must first do a good job of product quality, long-term wet bathroom, good quality products can be more durable; Second, we must do a good product appearance, whether it is elegant series or personality Series, with its own characteristics can be remembered by consumers; again is to long-term accumulation of brand, do a good job promotion, the use of advertising or e-commerce platform to promote. One day, China will eventually stand up and become the leading brand in the bathroom hardware industry.

Through our company, we are deeply cultivating and meticulous, grasping our consumer's consumer psychology and habits, doing a good job of product styles and services, and channel construction, and we believe that market growth is in sight.