National Day 8-day merchants target the market

The National Day and Mid-Autumn Festival have been connected, and the 8-day "Golden Week" consumption has become an indispensable place for many businesses, and they have launched heavy promotion plans in the near future. On the occasion of the ten-year celebration, a new cabinet launched a large-scale activity of 11 direct-operated stores in Wuhan City to implement the million-dollar thanksgiving card.

It is understood that this activity has been issuing Thanksgiving pre-sale cards since September 8. Consumers can enjoy a discount of up to 20% of the total amount in major stores during the National Day. And there are a lot of limited custom furniture launched lower special prices. Yixin Cabinet has always been committed to creating local Wuhan brand cabinet products, and this year began to produce overall customized furniture including wardrobes, bookcases, bathroom cabinets, etc., setting off a wave of industry widening production lines and striving for greater market share.

Yi Shaoping, chairman of Yixin Cabinet said: "In the past, when many consumers customized cabinets, they would ask us whether we should make wardrobes, bookcases and the like. We found that consumers all want furniture to be purchased in one stop, so we This year, I have been involved in the field of other customized furniture. "

He Zuohuan, a famous literary and art worker in our province, also said that he once experienced an era in which three generations squeezed a room, slept in high and low beds, and laid walls with newspapers. Now, the specialized segmentation makes the home market more personal and humanized, especially In recent years, customized furniture has gradually been hailed as the most user-friendly furniture layout solution.

"Enterprises should continue to guide industry norms"

"The market is not standardized, and enterprises are all responsible. For the industry to develop healthily, all enterprises should independently promote industry norms." Fang Ming, general manager of No. 9 Hong Kong Road, said at the press conference of the company's tenth anniversary.

Since its establishment ten years ago, it has launched the home improvement consultant, "Home Improvement One Book", and cooperated with professional colleges for talent exchange. The rise of 9 Hong Kong Road allows us to see the significant efforts made by an enterprise dedicated to industry standards. The reporter learned in the interview that No. 9 Hong Kong Road was only an enterprise with 300,000 start-up funds ten years ago. Now it has leapt to the forefront of home improvement companies in Wuhan. What benefit has its success benefited from? It is understood that in response to the attitude that home improvement companies do not dare to control designers, and can not let go, No. 9 Hong Kong Road advocated design fees in the industry at the earliest, and strictly established a hierarchical system for designers and set charging standards. All designers Need to hold a certificate to work. In addition, a home improvement consultant is set up, which can accurately judge the needs of customers and recommend suitable designers. The presence of home improvement consultants has increased the success rate of signing orders by nearly 20%. In addition, "Hong Kong Road No. 9" has vigorously launched "Home Improvement One Book" in recent years, which has been upgraded and subdivided into "Service One Book", "Design One Book" and "Engineering One Book", providing consumers with more Transparent and controllable home improvement services. "The norms and standards are right, not experience, but right." In terms of worker management, Fan Jinhai, director of engineering at No. 9 Hong Kong Road, told reporters. Not only that, 9 Hong Kong Road will also broadcast the "Expert Forum" column on Wuhan TV next month, hiring relevant experts to answer questions about consumer decoration.

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