Bathroom hardware stands at the end of the "butterfly effect"

The bathroom hardware industry faces many challenges in the adverse effects of the butterfly effect of the property market's regulation and control policies and the financial environment at home and abroad. However, after the author's investigation, the bathroom hardware industry revealed some messages different from the property market.

The bathroom hardware industry is still developing well in the downturn of the property market, and it seems that it has not been affected much. Domestic domestic predators have successively entered Kunming, which is undoubtedly a sign that merchants are very optimistic about the Kunming market. At the same time, the opening of new stores in various hypermarkets has added a lot of vitality to the entire industry. However, the smell of gunpowder in the bathroom hardware industry has gradually become strong.

The reason why the sanitary ware industry is not affected by the regulation and control of the property market is that the rigid demand of the market is still strong. The intensity of the country’s urbanization and construction has continued to increase. The “village-village reconstruction” in Kunming city is in full swing, which is a great opportunity for the sanitary ware industry. It is precisely with such an opportunity for a large environmental opportunity that the industry has emerged with a different vitality than the property market. Therefore, the country's macro-control of the property market has a certain impact on the sanitary ware industry.

The booming market demand in the sanitary ware industry directly leads to fierce competition among businesses. Therefore, the sanitary ware market is also bound to face "shuffle." The successive entry of home predators is not simply a change in marketing models and an increase in the number of stores, but competition in brand influence, credibility, reputation, and even market share. The basic needs of customers for bath products will always be high quality and low price, and excellent quality. The possession of the market is to satisfy the customer's consumption process. In this complex process, the weaker is weaker and the stronger is stronger. The final situation may be that several large stores and brands will occupy a large share of the entire bathroom market.

The author interviewed TOTO sanitary ware Yunnan general manager Chen Mingming, general manager of building materials, he said, TOTO's products entered the Kunming market from 1998, after three years of growth and tempering, from 2001 to now become the bathroom industry market in Kunming The brand with the highest occupancy and reputation. Therefore, TOTO is relatively representative and authoritative. The author understands that TOTO products have sales outlets in major home stores in Kunming, and the sales volume of the products has increased slightly compared to the same period last year. Among them, the sales volume of Dashanghui is particularly prominent. Through market feedback data analysis, the downturn in the property market has not brought too much resistance to sales of its products.

The overall situation of the sanitary ware industry is developing well. The International Building Materials Expo Center will soon be completed. The scale of the industry and the clustering will be unavoidable. After the competition, the situation of scouring the waves will also appear. By then, the rest of the sanitary ware market will also be an excellent brand with good quality, reasonable price and good service.