In-depth analysis of regional development advantages of Shenzhen LED industry

In-depth analysis of regional development advantages of Shenzhen LED industry

After years of development, China's LED industry has initially formed a relatively complete industrial chain, forming more than 10 national semiconductor lighting engineering industrialization bases in Shanghai, Dalian, Nanchang, Xiamen and Shenzhen. In terms of geographical distribution, China's LED industry can be divided into five major economic industrial zones, namely the Yangtze River Delta Economic Zone, the Bohai Economic and Industrial Zone, the Pearl River Delta Economic and Industrial Zone, the Economic and Industrial Zone of the Pearl River Delta, and the Economic and Industrial Zone of the Midwest. . In general, the Pearl River Delta and the Yangtze River Delta are the most concentrated areas of the domestic LED industry. The upstream, middle and lower reaches of the industrial chain are relatively complete, and more than 80% of the relevant enterprises in the country are concentrated. It is also the fastest growing region of the domestic LED industry. Obviously, LED-related equipment and raw material suppliers have settled in these two regions.

Among them, the Pearl River Delta region started early due to industrial development, and it took time to undertake foreign LED industry transfer and industrial layout. The development of LED middle and lower packaging applications is the most mature and perfect. As the leader of the domestic LED industry, the overall output value of LED in 2012 exceeded 200 billion yuan, which is currently the largest gathering area of ​​LED industry in China. Among the global LED packaging companies, more than 70% of LED packaging companies are in China, and 50% of China's LED packaging companies are concentrated in the Pearl River Delta. The Pearl River Delta region has a large proportion in many applications such as downstream LED display, LED lighting, LED backlight and LED plant growth lamps.

As a national-level semiconductor lighting industrialization base, Shenzhen and Dongguan City have the most mature LED industry in the region, and the most complete supporting facilities. The industrial scale is also the largest region in the Pearl River Delta region. Guided by the electronics industry base, the company is strong in LED driver circuit design, intelligent and optical design. The products are mainly LED commercial lighting and public lighting. There are many listed companies and enterprises above designated size in the region. Shenzhen is the largest LED packaging and LED display production base in China. Dongguan has attracted many Hong Kong and Taiwan LED companies, and Huizhou has attracted many international companies. The disadvantage is homogenization, repeated investment, serious internal competition, Shenzhen's Innovation and Technology Park, Dongguan's Songshan Lake High-tech Industrial Park, Huizhou's Zhongkai High-tech Zone and so on. The similarity coefficient between Dongguan and Shenzhen is as high as 97.02. %.

First, the status quo of Shenzhen LED industry

a) Shenzhen LED industry regional distribution

In 2012, the number of LED enterprises above designated size in Shenzhen (the whole industry chain statistics) was about 1,780, accounting for 29.18% of the total number of LED enterprises in the country (previous statistics, there are about 6,100 LED enterprises in the country), which is about 100 fewer than in 2011. In terms of regional distribution, the Shenzhen LED industry has the following characteristics:



2) Shenzhen LED enterprise industry distribution

From the perspective of the distribution of LED industry chains in which the number of enterprises is involved, Shenzhen LED enterprises mainly focus on midstream packaging and downstream applications, with the most being 1020 LED indoor lighting companies, followed by 759 LED related materials and accessories companies, and LEDs again. The number of packaged enterprises reached 565; while the LED chip epitaxial wafer manufacturing enterprises with the fewest number of enterprises in the LED industry chain distribution field, only Shenzhen Orende was involved in this field, followed by LED equipment manufacturing enterprises, only 25 companies. The number of enterprises in the core key equipment and upstream chip epitaxial wafers is too small, accounting for only 1.46% of the total number of enterprises, which has become a bottleneck restricting the development of Shenzhen LED industry.

Remarks: As some enterprises involve multiple links and products in the industrial chain, there will be repeated statistics when doing the number of classified enterprises. Therefore, the total number of sub-enterprise enterprises is greater than the total number of LED enterprises.

From the perspective of the total industrial output value of various categories, the LED display industry is the highest, with 187 enterprises having a total industrial output value of 16.87 billion yuan, and about 50 enterprises with an annual output value of more than 100 million yuan; followed by LED packaging industry, 565 The total industrial output value of enterprises reached 15.6 billion yuan, and the number of enterprises above designated size (companies with an annual output value of more than 50 million yuan) was about 200. It shows that the LED display industry and LED packaging industry in Shenzhen are relatively mature in development and have large scale enterprises, which have certain advantages in the international and domestic markets.

From the perspective of the international and domestic LED industry, the current LED indoor lighting fixtures have already replaced the traditional lighting fixtures. The trend of LED lighting replacing traditional light sources and rapid popularization has been formed. However, in the past 2012, the basic situation of the LED indoor lighting industry has not been greatly improved. The market that is expected to break through has not yet made a breakthrough, and the price has fallen sharply. The enterprises in the industry are struggling to support, difficult to survive, and difficult to operate. In addition, the price of the relatively mature LED display industry continued to decline, and the overall price of mainstream products in 2012 decreased by 3% to 14% compared with the same period in 2011. The domestic LED display industry is undergoing restructuring and integration of the industrial structure under the leadership of capital power. In 2012, news of business closures or rectifications was repeatedly reported in the display industry. In 2013, with the continued expansion of large enterprises, the scale advantage appeared, and the living space of small and medium-sized enterprises will be further compressed. In the next two years, the integration and adjustment of LED indoor lighting and LED display fields will continue, with brand advantages and scale advantages. Enterprises with technological innovation advantages will occupy a dominant position in the integration of mergers and acquisitions, and further develop and grow.

At present, a large number of technology-based enterprises have emerged in the market competition, forming their own core technology and manufacturing advantages. They have occupied a leading position in the domestic market and have strong international competitiveness. In the future, with industry integration and mergers and acquisitions, this The batch of enterprises will achieve rapid development, the scale of the industry will continue to expand, and compete with the world's leading LED companies on the international and domestic stage.

Third, the main features of Shenzhen LED industry development

1. Private enterprises mainly, small and medium-sized enterprises

In the “Shen Guan Hui” economic circle, there are a large number of Taiwan-funded enterprises in the LED industry in Dongguan. Huizhou US-owned CREE and Korean-owned LG are the leaders of the industry, and more than 80% of LED companies in Shenzhen are founded and grown locally in Shenzhen. Private Enterprise.

At present, among the commercial entities registered in Shenzhen, there are 490,000 enterprises, accounting for 49% of the total commercial entities, and 510,000 individual industrial and commercial households, accounting for 51%. Among the enterprises, there are 454,000 domestic and private enterprises, accounting for enterprises. 92% of the total, registered capital totaled 1,895.1 billion yuan; foreign-invested enterprises have 36,000, accounting for 8%, with a total registered capital of 64.8 billion US dollars. In addition, Shenzhen has a large number of small and medium-sized enterprises, with 390,000 registered capitals below 10 million, accounting for 92% of the total enterprises, 30,000 to 100 million to 100 million yuan, accounting for 7%, and more than 100 million yuan. More than 1,000 households, accounting for 1%.

In the LED industry, the same amount, the number of Shenzhen LED private enterprises accounted for more than 80% of the share, active private enterprises are the guarantee to promote the continued rapid development of Shenzhen LED industry.

2, the industry has a solid foundation, and the products are biased towards commercial engineering design.

As a world electronics industry production base and LED packaging industry base, Shenzhen not only provides various necessary supporting conditions for the development of LED industry, but also provides an important application market for LED products. The development of the electronics industry has made Shenzhen LED industry have comparative advantages in circuit design and optical design of products, and it is more accurate in terms of light extraction angle and intelligence. In addition, Shenzhen lighting application companies mainly use LED tubes, downlights, spotlights, etc. Engineering channel circulation products are the main products. In the engineering application of lighting products, several different manufacturers' products are often selected at the same time, and the interfaces of the products are required to be standardized and standardized. The structure, electrical connection mode and optics of the products are designed by the enterprise during product design. The versatility of design and other aspects is considered more, thus inhibiting the differential development of engineering products. The design of LED products in Shenzhen is biased towards the main features of modularization, intelligence, and humanization. It is slightly different from the development of circulation-type decorative products in the “Zhuzhongjiang” area.

3. Export dependence is weakened and brand influence is gradually improved

Guangdong Province is a major foreign trade and economic province in the country. When the dependence on foreign trade was the highest, it exceeded 150%. As the LED industry took the lead in development and developed more mature areas, Shenzhen LED industry passed the independent innovation and strategic turn, and successfully from the foreign processing trade enterprises. Developed into an LED company with its own brand and both domestic and foreign sales. In 2012, Shenzhen's regional LED industry exports totaled 6 billion yuan, accounting for only 7.07% of Shenzhen's total LED. Shenzhen LED packaging companies, LED display companies and LED accessories materials companies have a certain brand influence in the international and domestic markets, occupying the leading position in the industry in their respective market segments.

Fourth, the future development trend of Shenzhen LED industry

a) The industry booms and short-term supply and demand ease

Recently, the state has successively issued the "Semiconductor Lighting Energy Conservation Industry Plan" and "China's gradual reduction of the mercury-containing roadmap for fluorescent lamps" and other policies, making the LED lighting industry's development direction, goals, product standards and other aspects more detailed than ever. The regulations also propose to supplement the terminal products in the financial aspect. In addition, the Guangdong Pearl River Delta region should complete the LED public lighting renovation by the end of 2013. It is expected that the project construction progress of the bidding will be accelerated, and the LED public lighting will be accelerated. In terms of commercial lighting, some shopping malls and other places have already begun to replace LED lamps. It is expected that as the price difference between LED lamps and energy-saving lamps continue to shrink, the civilian market will gradually start. In addition, some LED segment market segments such as LED display and other industries have entered a mature stage, the application field has expanded, and the market scale has steadily increased. It is expected that the contradiction between supply and demand in the LED industry will be alleviated in 2013, which is conducive to the development of LED enterprises.

2) Adjustment and optimization of industrial structure

Due to the influence of international and domestic situations, in 2012, the domestic LED industry was transferred from the rapid expansion period to the integration adjustment period, and the industrial structure was re-adjusted. The number of enterprises in the LED industry in Shenzhen decreased by about 100, and some small packages with sales scale of tens of millions And the lighting factory closed down because of high channel inventory, slow cash back, and sharp price declines. The LED industry pattern in Shenzhen has been further optimized in this wave of integration adjustments, the company's ability to resist risks has been improved, and industry development has been further standardized. It is expected that with the LED industry gradually entering the mature stage in the next two years, Shenzhen LED enterprises will continue to integrate and optimize. Enterprises with scale advantages, technological innovation capabilities and brand leadership will stand out in integrated mergers and acquisitions, and the industrial structure will continue to be optimized.

c) The expansion of enterprise scale, the increase of technology investment, the emergence of medium and large enterprises

In the past two years, a group of leading enterprises in the industry have successively landed in the capital market. The entry of capital power has brought sufficient cash flow to enterprises, prompting enterprises to expand production capacity and increase investment in research and development. The expansion of scale and technological innovation have promoted The turnover of the company increased. With the continuous production of new production capacity, the scale of LED enterprises will further expand. In 2012, the revenue of some LED enterprises in Shenzhen has exceeded 1 billion yuan. In 2013, with the continuous integration of mergers and acquisitions, the industrial competitive advantage will further have technological advantages. Enterprises with channel advantages and scale advantages will be inclined, industry concentration will be enhanced, and a small number of large LED companies will be formed.

Xianghe Optoelectronics is located in the development of LED industry, will make full use of the advantages of the region, vigorously develop high-power LED lighting source and COB lamp bead series products, contribute their own little power in the development of Shenzhen led industry, and make themselves for the whole society energy-saving lighting Contribution.

Information Sources:
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn

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