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The overall decline in the Chinese furniture market has lasted for nearly two years, and so far no signs of improvement have been seen, and the reshuffle is also one after another. In addition to the distributors and manufacturers, the affected people also include many very strong hypermarkets in the past. Faced with such an unbearable market environment, opening independent stores or turning to the e-commerce market? How to jump out of the shackles of the store has become the biggest problem that major businesses have considered.
Unbearable high-speed expansion, all withdraw
All along, furniture dealers and enterprises are fond of entering high-end stores, this move can not only attract target customers, but also highlight the market position of their brands. In this situation, high-end home stores such as Red Star Macalline and Actual Home have developed rapidly. In recent years, Red Star Macalline has expanded at a rate of opening about 10 new stores every year. In March 2012, the Red Star Macalline Tianjin Hedong flagship store officially opened, announcing that Red Star Macalline was the first to break through the scale of 100 home malls in China.
However, behind the rapid expansion, dealers who have been cooperating for many years have been miserable. Taking Red Star Macalline as an example, there are three in Suzhou alone, with a total area of ​​670,000 square meters. The two shopping malls opened in the early years are now empty. The outer shops on the third and fourth floors are all vacant, while the inner shops are bleak and extremely depressed. The new store completed in 2011, after increasing investment promotion and preferential policies, has attracted a lot of losses, and so far the mall has not been able to open. At the same time, in June last year, the 150,000-square-meter Red Star Macalline Guangzhou closed its first store for rectification, forcing the merchants to withdraw from the market, and exposed its potential crisis of blind expansion in the franchise mode.
It is difficult to implement the rent reduction concessions for a long time
In order to avoid the worsening situation, the major domestic stores have laid down their bodies to stay. Actually, Shenyang No. 3 Store is rent-free from June to September 2012. If the situation in September is not good, it will continue to introduce preferential policies. Hefei Red Star Macalline (1st store) rent is reduced by 15% in 2013 (from September this year to September next year), the sixth space is rent-free for 4 months, Red Star Macalline (2nd store) has just opened, and two rent-free month.
Although the implementation of rent reduction concessions is indeed beneficial to dealers, but everyone knows that this is not a long-term plan. The joint reaction after the rent reduction must be a substantial increase in rents, and it is only a matter of time before the store turns its head and puts pressure on it. Rather than struggling, it is better to get out of the sea of ​​suffering as soon as possible and seek other ways. A dealer who was preparing to withdraw said.
Jump out of the shackles of the store and find a new way
The form of relying on stores is no longer suitable for the current market, and how to find a new way has become the first consideration for merchants. It is understood that in 2012, various emerging models such as independent stores, self-operated large stores, e-commerce, designer channels, and community stores were officially unveiled as challengers.
Qumei and Meikemeijia are independent portals, attracting consumers to purchase products in all directions with the large display area and many categories of independent stores. The well-known home furnishing brand Gu Home Furnishing opened its flagship store on Taobao, and invested heavily in corporate and corporate resources for key support, bringing a new experience to consumers who want to buy home furnishing online.
Jimei Home Dinghuiqiao Store-Store Facilities
In the current downturn in the furniture industry, relying solely on entering stores to make profits has become a cloud. To develop new models, omni-directional marketing is the king for businesses to gain a foothold. So, is the strong store willing to be left out or looking for another business opportunity? How should the furniture industry reshuffle and adjust its path? This is bound to be the new year, the overall decline of the Chinese furniture market, which has been the focus of most attention in the industry, has lasted for nearly two years. So far, no signs of improvement have been seen, and the reshuffle is also one after another. In addition to the distributors and manufacturers, the affected people also include many very strong hypermarkets in the past. Faced with such an unbearable market environment, opening independent stores or turning to the e-commerce market? How to jump out of the shackles of the store has become the biggest problem that major businesses have considered.
Unbearable high-speed expansion, all withdraw
All along, furniture dealers and enterprises are fond of entering high-end stores, this move can not only attract target customers, but also highlight the market position of their brands. In this situation, high-end home stores such as Red Star Macalline and Actual Home have developed rapidly. In recent years, Red Star Macalline has expanded at a rate of opening about 10 new stores every year. In March 2012, the Red Star Macalline Tianjin Hedong flagship store officially opened, announcing that Red Star Macalline was the first to break through the scale of 100 home malls in China.
However, behind the rapid expansion, dealers who have been cooperating for many years have been miserable. Taking Red Star Macalline as an example, there are three in Suzhou alone, with a total area of ​​670,000 square meters. The two shopping malls opened in the early years are now empty. The outer shops on the third and fourth floors are all vacant, while the inner shops are bleak and extremely depressed. The new store completed in 2011, after increasing investment promotion and preferential policies, has attracted a lot of losses, and so far the mall has not been able to open. At the same time, in June last year, the 150,000-square-meter Red Star Macalline Guangzhou closed its first store for rectification, forcing the merchants to withdraw from the market, and exposed its potential crisis of blind expansion in the franchise mode.
It is difficult to implement the rent reduction concessions for a long time
In order to avoid the worsening situation, the major domestic stores have laid down their bodies to stay. Actually, Shenyang No. 3 Store is rent-free from June to September 2012. If the situation in September is not good, it will continue to introduce preferential policies. Hefei Red Star Macalline (1st store) rent is reduced by 15% in 2013 (from September this year to September next year), the sixth space is rent-free for 4 months, Red Star Macalline (2nd store) has just opened, and two rent-free month.
Although the implementation of rent reduction concessions is indeed beneficial to dealers, but everyone knows that this is not a long-term plan. The joint reaction after the rent reduction must be a substantial increase in rents, and it is only a matter of time before the store turns its head and puts pressure on it. Rather than struggling, it is better to get out of the sea of ​​suffering as soon as possible and seek other ways. A dealer who was preparing to withdraw said.
Jump out of the shackles of the store and find a new way
The form of relying on stores is no longer suitable for the current market, and how to find a new way has become the first consideration for merchants. It is understood that in 2012, various emerging models such as independent stores, self-operated large stores, e-commerce, designer channels, and community stores were officially unveiled as challengers.
Qumei and Meikemeijia are independent portals, attracting consumers to purchase products in all directions with the large display area and many categories of independent stores. The well-known home furnishing brand Gu Home Furnishing opened its flagship store on Taobao, and invested heavily in corporate and corporate resources for key support, bringing a new experience to consumers who want to buy home furnishing online.
In the current downturn in the furniture industry, relying solely on entering stores to make profits has become a cloud. To develop new models, omni-directional marketing is the king for businesses to gain a foothold. So, is the strong store willing to be left out or looking for another business opportunity? How should the furniture industry reshuffle and adjust its path? This will surely be the focus of most attention in the industry in the new year.
XB300 Asbestos Jointing Sheet
XB300 Asbestos Jointing Sheet is pressed with chrysotile asbestos fibers and synthetic or natural rubber as the main materials.
Usage:Suitable for temperature max 300 centigrade in water,vapour,air,gas,ammonia alkali and other mediums transmitted in the joints of facilities and pipelines.
PRESS:3.0MPa(max)
Dimension:
4100×1500mm; 4500 x 1500mm;2000×1500mm;
1500×1500mm;1500×1000mm;1540x1360mm
1270×1300mm; 3810×1300mm
Thickness: 0.5~6.0mm
Technical data:
Lateral Tensile Strength/MPa ≥ 9.0
Aging coefficient ≥ 0.9
Loss on ignition/% ≤ 30.0
Compression ratio/% 7~17
Recovery/% ≥ 40
Creep relaxation rate/% ≤ 50
Density(g/cm3) 1.6~2.0
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HEBEI HENGDA SEALING MATERIALS CO.,LTD. , https://www.hengdasealing.com