The implementation of the new policy will clearly benefit the children's furniture industry

According to survey data from relevant agencies, the release of "two children alone" is expected to add 8 million newborns within five years. Industry insiders analyzed that this is undoubtedly a huge business opportunity for the baby industry, and the children's furniture industry will obviously benefit.

 

 

Welcome to the New Deal children's furniture business ready to go

 

According to industry analysts, from the perspective of sales of children's furniture in recent years , parents are increasingly willing to spend large amounts on products that help children's healthy growth. With the economic effects of the latest fertility policy, children's products account for the entire furniture industry Market share will increase.

 

With the promotion of the New Deal, coupled with the entry of international home furnishing brands into China's children's furniture industry, the competition of children's furniture in channels and brands will also intensify. Peng Hong, general manager of Colorful Life Children's Furniture Marketing Center believes that although the children's furniture market is very attractive, compared with ordinary furniture, children's furniture has higher requirements on production technology, safety and environmental protection, and at the same time, children's physiology, Psychological needs.

 

Deepen the breakdown of multi-use children's furniture will increase

 

The "two children alone" policy will allow more and more families to have two children, and children 's rooms and children's products suitable for many children will gradually increase. Wu Wensheng, general manager of Ximengbao Children ’s Furniture Beijing, said that consumers ’different demands put higher demands on product design,“ For example, we will ask when we are exploring the needs of parents in the future. Is your family a child or two? Children? Do you live separately or what? Different customer groups have different products to deal with. "

 

Wu Wensheng said that as far as Beijing is concerned, there were also families with two children and twins who "shuangdu" before. "In fact, our products have covered such past" niche "needs, but this kind of situation will be more in the future. "

 

It is understood that whether they are 50% of domestic children's furniture brands such as Ximenbao exported to Europe and the United States , or foreign brands such as Scandinavian Danish children's furniture imported and domestically sold, they have the early stage of designing multi-person children's furniture. Experience, not start from scratch.

 

"From the point of view of our product line, because they are imported from Denmark, they have no birth restrictions and have been designing for two or three children. There are many children's furniture products for two or three children." Zhou Dayong, general manager of Scandinavian Danish furniture for brands such as Fleisha and Mannich.

 

Despite the inherent advantages of the advanced design concept, industry insiders said that the design from Europe can be used as a reference, but it must also be selected according to China's family housing pattern and different consumer needs, and on this basis, size adjustment and design innovation .

 

Mass production still occupies the mainstream customization needs to wait for the market

 

Regarding whether the customization of children's furniture products will have greater demand due to the New Deal, Peng Hong, general manager of Colorful Life Marketing Center, believes that many domestic children's furniture brands currently use fine-tuning to meet children's personalized needs, and most products can be based on children's Adjust the size, cabinet capacity and product color by age, height, weight, and preferences.

 

"For example, the safe curved corners of children's furniture manufacturing require special production tools, and the finish paint also needs to use products with a higher environmental protection factor. The details of handles and hardware, such as practicality and safety, must be thought of in advance. Once they are individually customized, they will not be processed. Well, hidden dangers are easy to occur. "Peng Hong said.

 

In addition, due to the volatile nature of today's society, children's preferences are more difficult to figure out, and sometimes they come and go quickly. These practical problems have led some parents to abandon "customized" furniture for their children and instead purchase assembly line products. Peng Hong said that mass-produced children's furniture does not conflict with custom-made children's furniture. Mass-produced models will also occupy a large market share in a short period of time. With the maturity of the market and the increase in consumer demand, custom-made children's furniture will definitely Turned into a big trend.

 

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