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For different levels of safety needs, the market demand for hardware locks is now more and more diversified, and the requirements for the quality and technical content of locks are getting higher and higher. However, compared with the more mature and perfect international hardware lock industry, China's hardware lock enterprises are still in the low-end state.
If hardware locks are to take a high-end road, they must be both internal and external. The promotion of brand image and influence can provide a powerful driving force for the development of the company. But the driving force is also the high quality of the hardware lock products themselves. . Luo Baihui, a well-known brand marketing expert, said that in the future, domestic hardware lock products will focus on high precision, high efficiency, high firmness, multi-function, multi-standard, multi-variety scale, serialization, generalization, and display its characteristics.
The general traditional hardware locks have a long service life, and the lock core will naturally wear out, and it is easy to be opened by a similar tooth key. If the lock cylinder is not replaced for a long time, it will cause more serious safety hazards, and it is very likely that there will be a case where several doors are locked. With the development of society and the advancement of intelligent technology, consumers are increasingly demanding the safety performance and convenience of locks. It is imperative for metal lock manufacturers to carry out product technology reform.
The hardware locks have low barriers to entry, and the industry market is mixed, small enterprises with small scale, lack of core competitiveness and low technical level can be seen everywhere. Most of these companies lack brand awareness, and there are many miscellaneous and unlicensed products. It is difficult to form corporate influence through brands, and it is more difficult to increase product added value through brands. Luo Baihui believes that the main reason for the long-term low-end state of China's hardware locks lies in the lack of independent research and development of products. On the one hand, the homogenization competition is serious. In order to win consumers' long-term focus on low-cost competition and low-cost competition, the hardware lock enterprises have caused many enterprises to focus only on the production and marketing of low-end products, while ignoring the improvement of product technology. And innovation. On the other hand, the awareness of patent protection of hardware locks is weak, and the phenomenon of technical plagiarism infringement in the industry is serious, which makes the technical cost invested by many enterprises not worth the loss, which has seriously hampered the enthusiasm of innovation in hardware lock enterprises.
Nowadays, in the new market situation, hardware companies should continue to develop new products and create professional brands to improve product added value and profits by improving management and raising awareness and means of patent protection, and develop high-end products to truly form high-quality and high-quality products. A good situation for the survival of the fittest.
With the continuous deepening of China's opening up to the outside world, high-end buildings are developing rapidly, and the prospects of the high-end locks market are optimistic. China's lock industry's investment in high-tech locks is increasing year by year, and the market demand for high-end locks is increasing year by year. The development of lock products must follow the development of the market. As long as the market has demand, lock companies must develop and occupy the high-end market. With the continuous deepening of China's opening up to the outside world and the acceleration of the development of high-end buildings, the market potential of high-end hardware locks is huge, and a large number of high-end enterprises will inevitably emerge.
Editor in charge: Sun Gongxue
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