Zhejiang Rijin is not only a professional tool supplier, but also provides a complete set of non-standard tools and comprehensive technical support through highly experienced and fully trained sales engineers.
From 300,000 at the beginning of 1999 to 178 million in 2007, during the eight years, Zhejiang Rijin’s turnover increased by 600 times at an unimaginable rate, and it was called a miracle by its peers. This is unbearable and full of admiration for Zhejiang Rijin.
The sale of tools requires not only sales skills, but also technical skills. As an expert in the tool industry, Mr. Zheng has his own understanding and pursuit: “1. We have a persistent pursuit of tools. For example, we purchase a machining center to experience the performance of the tool. 2. Design the shape of the tool. We have designed a lot of suitable At present, the special tools in China's mold processing industry have solved many mold processing problems and greatly improved their production efficiency. 3. According to our rich experience, combined with the actual domestic cutting processing conditions, we have selected from many brands. The products suitable for the Chinese market and suitable for users are recommended to the users, thus exerting the maximum effectiveness of the tools, improving the processing efficiency of the customers and saving costs.†Therefore, Rijin has established an unshakable brand influence in the mold processing industry! From the conversation of General Zheng, you can deeply feel the love of the Japanese people for the knives, the understanding of the knives, and the perseverance of the knives business, and let me deeply understand the achievements of today’s achievements. Awareness.
"Improve efficiency, reduce costs. Be pragmatic and strive for a win-win situation." is the slogan of Zhejiang Rijin. Not a gorgeous slogan, but reflects the spirit of Zhejiang Rijin people pragmatic and courageous struggle. Mr. Zheng said: "Only we have a deep understanding of the products, we can help customers solve the processing problems, improve production efficiency, and thus reduce costs. In 2004, in order to cope with the current trend of high-speed processing, we invested heavily in the purchase of one High-speed milling, used to train employees' application technology to understand the best tools and processing methods, which are leading in the domestic counterparts! Improve efficiency, reduce costs, and truly enhance customer capabilities. This is not only to express to customers We sincerely cooperate and let our customers know that Nisshin is a trustworthy partner.†Therefore, Zhejiang Rijin has established a good reputation among customers.
Anyone who knows Zhejiang Rijin knows that good reputation is the biggest way to sell in Japan. For the establishment of good word of mouth, Mr. Zheng explained us from another angle. “1. Establish huge inventory, company inventory A variety of brand knives, a total of more than 5,000 specifications, the full range, no matter the specification or quantity, is second to none in the domestic industry. 2, the rich inventory guarantees the rapid delivery. Customers will be able to find what you need here. The tool of “Zhejiang Rijin†has consolidated the position of Zhejiang Rijin’s pragmatic and customer-oriented brand image in the hearts of customers. I have gained a good reputation for loving the cutting tool business, truly serving customers, being honest and trustworthy. â€
In addition to good reputation, Zhejiang Rijin has passed through about 500-600 agents nationwide, making Zhejiang Rijin's products cover most of the country. The training of the agent's processing skills and application technology enables customers to like Zhejiang's products and services as always, thus ensuring Zhejiang's stable market share.
In 2003, Mr. Zheng, who deeply understands the status quo of the national tool, with the dream of revitalizing the Chinese tool industry, responded to the country's establishment of his own tool brand and mastered the call for his own tool fate. Zhejiang Rijin began to establish its own brand.
So, how does the Japanese company as a manufacturer and an agent view the relationship between the two? Especially in the case of manufacturers and agents, there is always a contradiction: when manufacturers quickly open the market with agents, if the existing marketing model can not meet the rapid development needs of customers, manufacturers may find new agents or Go directly to sales. On the other hand, as market price competition intensifies, the living space becomes smaller and smaller, forcing agents to find new suppliers. The contradiction between the two has intensified. Then how to deal with the contradiction between the two, so that the two develop harmoniously. Mr. Zheng said his opinion: "The manufacturer should still help the agent to match the development needs of the company as much as possible to ensure the long-term development of the two. Manufacturing and sales are two different concepts. What manufacturers need to do is to reduce the cost of processing and manufacturing, and to develop more suitable products, rather than deprive agents of agency rights. The agent's goal is to develop the market, reduce processing costs for customers, and improve processing efficiency. The division of labor is clear, and mutual cooperation can bring out its greatest advantages and promote market prosperity."
At the 9th China (Shenzhen) International Machinery Manufacturing Industry Exhibition in 2008, Zhejiang Rijin mainly showed the application of high-speed processing equipment. General Zheng said: "Ordinary metal processing has matured over the years. High-speed machining still needs to be improved. For this reason, we will develop a series of processing methods, from finishing and roughing to developing a complete set of products, better Improve customer processing efficiency. Colleagues and Guangzhou University of Technology high-speed processing professional cooperation to develop new technologies in high-speed."
In the future, Mr. Zheng said: "In order to focus on promoting our products and images to different companies and regions, we will continue to participate in exhibitions in Beijing and Shanghai. Colleagues will also actively organize some customers and peers. Technical exchanges to enhance the processing technology. Our test cutting team will continue to research different brands and different shapes of tools. We hope to set up a special tool processing development research laboratory and purchase a five-axis equipment to further Improve the advancement of Japanese-style technical equipment, and ensure that customers are provided with the most suitable tools that can truly reduce costs and improve efficiency for customers.†At the same time, Mr. Zheng also expressed his attitude of seeking talent: “We hope to have Like-minded technicians, who have passion for CNC tools, have become one of us. We have contributed to China's tool industry."
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