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In 2009, the Chinese furniture market suffered traumas such as price inflation, financial downturn, and sway in the property market, and the domestic sales market fell by about 50% over the same period. In 2010, China is in
In the post-crisis era, compared with other countries, China may be a country with an economic recovery as soon as possible.
After this round of global financial turmoil, the entire international economic environment is changing. The golden years of China ’s exports are likely to become history, which will inevitably lead to China
Low value-added, labor-intensive enterprises are facing crisis and transformation, and it is also the time for Chinese consumers to tighten their belts to live their lives. Against this background, in 2010
What are the trends in furniture consumption in the past six months? Mr. Huang, who focuses on furniture network sales, said that in the second half of 2010, the consumption trend of the furniture industry will be in five directions
development of.
First, consumers have entered the era of full participation.
Today ’s consumers have to comment on whether they are consuming or not consuming the company ’s products. Consumers are no longer passive. They want to be able to talk to the company at any time
Believe in authority, more intuition and word of mouth, this heralds the era of unity of production and marketing has come.
Second, the emergence of low-carbon furniture.
The convening of the Copenhagen Conference last year made "low carbon" a topic of common concern for all walks of life. This year, the theme of the Shanghai World Expo-"City, Let
"Better life" makes us full of imagination about the future low-carbon life. With the deepening of people's understanding of environmental protection, low-carbon has penetrated into all corners of the society, even
Became a way of life. The elephant furniture sold by Melaleuca Furniture embodies the direction of sustainable development strategy. The main material of elephant furniture is honeycomb panel, which is
An environmentally friendly material with the characteristics of natural degradation, non-polluting environment and recycling. Elephant furniture is a new type of low carbon, green, energy saving, environmental protection and high technology
material. It uses one ton of recycled honeycomb paper material, which can replace 30-50 cubic meters of wood, greatly reducing the use of wood and protecting the ever-decreasing forest resources
It can also reduce the high cost of importing large quantities of wood from China. Even if the furniture is abandoned, the elephant furniture will only produce very little waste, and the whole process is low-carbon and environmentally friendly.
Third, the rise of healthy consumption.
Affected by melamine, H1N1, etc., in the second half of 2010, consumers' attention to health increased sharply, and products with natural and environmental protection concepts were more partial
Love, furniture companies to establish a healthy and environmentally friendly brand image will bring more market opportunities for products.
Fourth, the emergence of refined life.
For paint consumers at this stage, it is not necessary to buy high-end brand furniture to show their own exquisite life, but a little hard work can get their own thinking
The exquisite living space you want, such as a beautifully decorated and comfortable home, as long as you are creative, everything is possible. Can meet middle income through furniture commodity products
However, in a market that pursues fashionable consumers' psychology and meets their purchasing power, high-end furniture brands will compete at both ends of the high and low
"The tide, the world's top furniture brands must adjust the corresponding market strategy and launch products that meet the next step of the consumer market.
Fifth, the rise of women's consumption power.
According to the data, in the past two decades, the income of women in the United States has increased by 63%, while the income of men has remained unchanged (+ 0.6%). In 55% of American countries
Women ’s income in court accounts for half or more of the family ’s total income. In addition, due to women's improvement in education, this growth is accelerating. Relevant information shows that in the United States
In China, women control about 80% of consumer spending, which accounts for 2/3 of the national GDP. According to China ’s third census, women accounted for 48.7% of the country ’s population, of which
Young and middle-aged women aged 20-50 who have strong ability to spend and have a great influence on consumption account for about 21% of the total population. At the same time, a survey shows that in household consumption behaviors, women tend to
Act as the "Chief Purchasing Officer" of the family. Especially in household goods and other links, the wife plays the leading role.
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