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I. Status Quo, Features and Advantages and Disadvantages of Zhejiang's Hardware Industry Development (I) Development Status Zhejiang Province is China's largest hardware industry manufacturing base and product distribution center.
In 2010, 3979 metal products enterprises above Zhejiang Province achieved a total industrial output value of 219.737 billion yuan, an increase of 29.95% over the same period of the previous year (among them, the output value of new products was 37.550 billion yuan, an increase of 38% over the same period of the previous year); the total profits tax was 159.88 Billion yuan, an increase of 38.14% over the same period of the previous year (of which 10.427 billion yuan in profits, an increase of 46.33% over the same period last year); completed industrial sales value of 240.046 billion yuan, an increase of 29.78% over the same period last year (of which the value of 57.191 billion yuan , an increase of 31.70% over the same period of the previous year). In 2010, the actual investment in fixed assets of Zhejiang's hardware industry reached 8.457 billion yuan, an increase of 14.02% over the same period of the previous year (including equipment purchase costs of 4.002 billion yuan, an increase of 23.83% over the same period of the previous year); the increase in investment reversed the negative growth in 2009. . The total assets of the industry reached 193.228 billion yuan, an increase of 23.20% over the same period of the previous year; the average balance of current assets was 128.926 billion yuan, an increase of 27.06% over the same period of the previous year. In 2010, the total expenditure on scientific and technological activities of the hardware industry in Zhejiang Province was 1.615 billion yuan, an increase of 28.37% over the previous year; the cost of acquisition of technological achievements was 4,293.30 million yuan, an increase of 25.33% over the previous year. The average number of employees in the industry was 447,539, an increase of 10.58% over the previous year. Among the major hardware and kitchen products included in the statistics, electric portable tools 92781028 were up 20.50% over the same period of last year; enamel products were 66,729 tons, up 6.25% over the same period of last year; daily stainless steel products were 442,703 tons. The year-on-year increase was 29.80%; the number of locks was 84.91 million, an increase of 9.03% over the same period of the previous year; range hoods 4516027 units, an increase of 18.14% over the same period of the previous year; gas cookers were 3874718, an increase of 16.57% over the same period of last year; Valves were 1717189 tons, This was an increase of 3.72% over the same period of the previous year. The output of most of the remaining hardware products increased over the same period of the previous year.
Between 2010 (the end of November 15th) and 2005 (the end of the 15th), the number of enterprises above designated size increased from 2,366 to 3,979. Sales revenue increased from 86.481 billion to 240.046 billion, an increase of 177.57%, an average annual increase of 22.65%; total profits and taxes increased from 6.728 billion to 15.898 billion, an increase of 137.63%, an average annual growth of 18.90% (of which profits increased from 4.312 billion to 104.27 billion , an increase of 141.81% (an average increase of 19.20%); total assets increased from 72.262 billion to 193.828 billion, an increase of 167.48%, an average annual growth of 21.75%; shipping value increased from 33.615 billion to 57.419 billion, an increase of 70.8%, an average annual growth of 11.30 %. The total industrial output value increased from 90.551 billion to 219.73 billion, an increase of 142.67%, an average annual growth of 19.40% (of which the output value of new products increased from 57.1 billion to 37.55 billion, an increase of 557.62%, an average annual growth of 45.75%); the actual investment in fixed assets from The 5.081 billion yuan rose to 8.457 billion yuan, an increase of 66.44%, an average annual growth rate of 10.73%, and the total expenditure on science and technology activities increased from 410 million yuan to 1.615 billion yuan, an increase of 293.90%, with an average annual growth rate of 31.55%. The number of employees increased from 335,478 to 447,539, an increase of 33.40%.
The top three companies in terms of sales revenue in Zhejiang Province's hardware industry in 2010 were Zhejiang Supor Co., Ltd. (5.62 billion, cookers), Zhejiang Aishida Electric Co., Ltd. (2.05 billion, cookers), and Hangzhou Superstar Technology Co., Ltd. (1.882 billion, tools). .
The top three export companies are: Hangzhou Superstar Technology Co., Ltd., Zhejiang Supor Co., Ltd., and Zhejiang Aishida Electric Co., Ltd.
China Science & Technology City achieved a turnover of 40.13 billion yuan in 2010, ranking first in the nationwide hardware professional market for many years.
(II)Characteristics and advantages and disadvantages analysis 1. Industry scale In the first “Eleventh Five-Year†period in China, the hardware industry in Zhejiang Province has firmly grasped the favorable opportunities for the major adjustment and gradient transfer of the international hardware industry, and accumulated a total investment of 35 billion yuan in technical reforms. We have made remarkable achievements in industrial scale, process technology, equipment level, major economic indicators, and brand awareness. We are a leader in the country. In 2010, sales revenue reached 240 billion yuan, accounting for 30% of the national total. In 2010, the range of major products included in the statistics range reached 4.5516 million range hoods, cookers, range hoods, hand tools, hand-held power tools, locks, valves, zippers, stainless steel mugs (pots), anti-theft security doors, etc. The output of hardware products ranks first in the country. The output of electric razors and lighters accounted for more than 90% of the national total, and the production of anti-theft security doors and stainless steel insulation cups (pots) accounted for over 70% of the national total. There are 10 hardware and kitchen and bathroom companies with a sales volume of over 1 billion yuan, more than 500 million and over 150 enterprises, and more than 150 enterprises with over 100 million yuan in value. Five companies are listed on the Shenzhen Stock Exchange.
2. Significant features of industrial clusters As of the end of 2010, Zhejiang Province has won the title of “National Character†Hardware Industry Base (the capital of products), ranking first in all provinces (cities). These bases are mainly distributed in the major hardware production areas of Wentai, Ningbo and Jinhua in Zhejiang Province. Wentai District has “China Lock Capital (Wenzhou)â€, “China Valve Capital (Yuhuan)â€, “China Button Capital (Yongjia Bridge Head)â€, “China (Wenzhou) Metal Case Lighter Production Baseâ€, “China ( There are seven industrial bases in Wenzhou, such as shaver production base, China Faucet Industry Base (Yuhuan), and China's zipper industry base (Yongjia Qiaotou), which is the largest number of domestic “Zhujiang†hardware industrial bases. . In Ningbo, there are three industrial bases: China Lighter Capital (Ningbo), China Hardware Production Base (Yuyao), and China Kitchen and Bathroom Accessories Industry Base (Fenghua Jiangkou). In Jinhua, there are “Hometown of Chinese Hardware (Yongkang)â€, “China Cup Capital (Yongkang)â€, “China Mendo (Yongkang)â€, “China Tool Industry Base (Jinhua)â€, and “Chinese Zipper Industry Base (Yiwu)†Five industrial bases. The “Hometown of China Hardware (Yongkang)†is the largest hardware industrial cluster in the county-level administrative region of China. The total output value of the hardware industry accounts for more than 90% of the total industrial output value of the county; “China Mendo (Yongkang)â€, the production of safety gates occupies the whole country. More than 70%; "China Cup (Yongkang)" stainless steel insulation cup accounts for more than 50% of the country's total, the total output of electric tools and exports accounted for 1/4 and 1/3 of the country respectively, Yongkang has become the national hardware industry manufacturing Center and sales center. “China Valve Capital and Faucet Industrial Base (Yuhuan)†has continued to develop at high speed for many years. The total volume of plastic electronic lighters produced by “Capital of Lighters in China (Ningbo)†has accounted for 50% of the world and 80% of China. “China Locks (Wenzhou) sales have exceeded 10 billion yuan. The formation of these industrial clusters has made tremendous contributions to the implementation of specialized division of labor, social collaboration, and reduction of production costs to form regional brands.
3. Significant brand building Since the “Zhang Xiaoquan†trademark was recognized by the State Administration for Industry and Commerce as the first “well-known trademark†in Zhejiang Province in 1997, according to incomplete statistics, by the end of 2010, the hardware industry in Zhejiang Province had “Yuli†and “ Supor, Aishida, Fang Tai, Zhang Xiaoquan, Boss, Superman, Great Wall, Shuaikang, Oulin, Bu Yang, Wang Li, and Tiger â€, “Halsâ€, “Shieldâ€, “Iron†and other 16 “well-known trademarks†recognized by the administration of industry and commerce. In 2004, "Supor" brand pressure cookers, non-stick pans, "ASD" brand non-stick pans, "Shuaikang" brand domestic gas cookers, "Yongfa" brand safes and other five products have been named "China Top Brand Products" since At present, Zhejiang's hardware industry already has 24 "China Top Brand" products (67 in the same industry across the country). With "Southern Dragon" non-stick pan, "Germany and Italy", "Putian" range hoods, "TONYON", "neutral" locks and other 59 countries inspection-free products. The number of "China Top Brand", "Famous Brand" and "National Inspection-free Products" ranks first in the country. 108 kinds of products have won the "Zhejiang Famous Brand", 173 trademarks have been identified as "Zhejiang Famous Brand", and 30 companies have become "Zhejiang Export Famous Brand" enterprises. Zhejiang Province Hardware Products Association also identified nearly one hundred "Zhejiang famous hardware products" in the hardware industry in the province.
4. The brand effect of the international market is not obvious. Although there are a large number of “Chinese famous brand†and “Chinese well-known trademark†products in Zhejiang Province, these brand effects are basically limited to the domestic market and it is difficult to enter the international market, especially the developed countries. National market. For example, the “Supor†brand cookware of Zhejiang Supor Cookware Co., Ltd., which is the largest manufacturer of the hardware industry in Zhejiang Province, is both a “Chinese Well-known Trademark†and a “Chinese Top Brandâ€. Its cooking utensils export situation is quite good, and it is well-known in American supermarkets. The large share, the quality of which is basically the same as that of the United States and France, but it can only succumb to OEM sales, and the price does not go up. The key is the lack of international brand awareness. The same is true of Ningbo Aishida Electric Co., Ltd., which ranks the third in Zhejiang Province, and Ningbo Xinhai Electric Co., Ltd., which exports more than 90% of its products. Zhejiang Province is a major exporter of hardware. Exports of tool hardware, construction hardware, locks, stainless steel insulation cups, knives, scissors and zippers are all ranked first in the country. Some product quality is close to that of developed countries, but only a few products Most of the self-owned brand exports can only be branded.
5. The technology innovation ability is weak. The imitation system is dominated by more than 99% of Zhejiang's hardware industry. It is also a small and medium-sized enterprise. It focuses on markets and innovation for a long time. It focuses on fixed asset investment and light technology investment; Maximize and light the company's follow-up development strength. In 2010, more than 3,000 hardware manufacturing enterprises above designated size in Zhejiang Province invested only 0.67% of total sales of science and technology, even though it increased compared to 0.47% at the end of the “Tenth Five-Year Planâ€, and 2% of scientific research funds in developed countries. In comparison, the gap is very different. Therefore, the independent development capability of the industry is very weak, and the gold content of product technology is generally low. The opening of the international market for hardware products in Zhejiang Province relied mainly on the advantages of low-price competition. With the substantial increase in resources and labor prices, the existing advantages have been eroded. From another point of view, the reason for restricting the price of hardware products, apart from brand factors, is that many key processes still do not have breakthroughs. Such as product design, forging process, product heat treatment technology, mold design and manufacturing, surface treatment and so on.
6. The irrational corporate structure The products are mainly in the low-end market Although the number of Zhejiang's hardware products industry base ranks first in the country, it should be noted that the industrial clusters with block-like economic characteristics have the weaknesses of short-range imitation, similar technologies, Commodity homogeneity, market concentration, and easy to form vicious competition. Most of the hardware manufacturing enterprises in Zhejiang Province are small in scale, have poor production equipment, lack the ability to develop new products, and their ability to resist risks is relatively weak. This small, multi-firm, and weak corporate structure will inevitably lead to the situation of high energy consumption, high material consumption, low resource utilization, backward technology, low product added value, weak competitiveness, and poor economic efficiency.
Second, Zhejiang's hardware industry in the industry at home and abroad in the industry's competitiveness level 1, the scale of the company's domestic leading As of 2010, Zhejiang Province, the hardware industry has five listed companies, namely: Zhejiang Supor Co., Ltd. (August 2004, Shenzhen Stock Exchange Listed, the largest bedding manufacturer in China, with sales revenue of 5.622 billion in 2010, export of 1.842 billion, and profit of 524 million); Ningbo Xinhai Electric Co., Ltd. (listed on the Shenzhen Stock Exchange in March 2007, the country's largest lighter manufacturer, 2010 Annual sales income of 842 million, exports of 765 million, and profits of 39 million); Zhejiang Aishida Electric Co., Ltd. (listed on the Shenzhen Stock Exchange in May 2010, ranking second in the country's cookware manufacturers, 2010 sales of 2.05 billion, exports 10.84 Billion, achieving a profit of 75 billion yuan); Hangzhou Superstar Technology Co., Ltd. (listed on the Shenzhen Stock Exchange in July 2010, domestic large-scale tool manufacturers and exporters, sales revenue of 1.882 billion in 2010, exports of 1.865 billion, profit of 362 million) Hangzhou Boss Electric Co., Ltd. (listed on the Shenzhen Stock Exchange in November 2010, the country's largest range hood and gas stove system One business, sales revenue in 2010 1.232 billion, a profit of 156 million). The entire hardware industry has more than 10 companies with sales of more than 1 billion yuan, more than 500 million have more than 30 companies, and more than 150 companies have more than 100 million yuan. Among them, Supor, Aishida of the cookware industry, superstars of the tool industry, Great Wall, Landa, Yuanli and Emmeco of the architectural hardware industry, Fangtai, Boss, Shuaikang of the kitchenware industry, Nanlong and Hals of the stainless steel insulation cup industry, The new lighters in the lighter industry, the Flying Branch and Superman in the razor industry, and the universal, neutral, and plum blossoms in the lock industry are leading companies in various industries. The scale of enterprises and the level of technological development are all ahead of other companies in the same industry. Its strong position cannot be shaken during the “11th Five-Year Plan†period.
2. Leading technology level in China Zhejiang Province's hardware industry takes "Amico", "Supor", "Ashida", "Star Technology", "Shuaikang", "Fang Tai", "Boss", "New Sea" and "Great Wall Seiko" , “Lantaâ€, “Supermanâ€, “Flycoâ€, “Nanlong†and a large number of industry leaders, relying on large-scale technological transformation, introduction of domestic and foreign advanced technology, equipment and talents, overall level and technological innovation The capability has been fundamentally improved, especially the production technology and equipment of key enterprises have approached the international advanced level. Advanced technical equipment improves product quality and increases labor productivity. During the “Eleventh Five-Year Plan†period, per capita output value rose from 269,900 yuan in 2005 to 49,100 yuan in 2010, an increase of 81.92%. In 2008, the first national-level enterprise technology center in the domestic kitchen and electric industry settled in Ningbo Fangtai Kitchenware Co., Ltd. In 2010, Xinhai Electric Co., Ltd. also became the first “National Certified Enterprise Technology Center†in the domestic daily hardware industry.
3. The leading domestic marketing network The Zhejiang hardware market started early, developed rapidly, has a large quantity, large scale, and has strong ability to expand outwards. Strong market functions and a sound marketing network have facilitated the rapid development of the hardware industry. There are dozens of professional hardware markets in Zhejiang Province, and the sales volume of China Science and Technology Hardware Market, the largest hardware market in China, exceeded 40 billion yuan in 2010. The China Hardware Fair, which was successfully held for 15 consecutive years, has become the largest hardware professional in China. One of the exhibitions became an excellent platform for pushing Zhejiang Hardware to the whole country. Zhejiang Province kitchen and bathroom industry chain of monopoly, franchising, special market, online marketing and other forms of marketing network in the rapid development of domestic and foreign markets. China's famous Yiwu Commodity City has become an important trading platform for Zhejiang hardware products to go to the country and to the world. Especially after Yiwu was approved as a pilot region for comprehensive international trade reform, it also added stamina to the sales of hardware products in Zhejiang.
In 2010, 3979 metal products enterprises above Zhejiang Province achieved a total industrial output value of 219.737 billion yuan, an increase of 29.95% over the same period of the previous year (among them, the output value of new products was 37.550 billion yuan, an increase of 38% over the same period of the previous year); the total profits tax was 159.88 Billion yuan, an increase of 38.14% over the same period of the previous year (of which 10.427 billion yuan in profits, an increase of 46.33% over the same period last year); completed industrial sales value of 240.046 billion yuan, an increase of 29.78% over the same period last year (of which the value of 57.191 billion yuan , an increase of 31.70% over the same period of the previous year). In 2010, the actual investment in fixed assets of Zhejiang's hardware industry reached 8.457 billion yuan, an increase of 14.02% over the same period of the previous year (including equipment purchase costs of 4.002 billion yuan, an increase of 23.83% over the same period of the previous year); the increase in investment reversed the negative growth in 2009. . The total assets of the industry reached 193.228 billion yuan, an increase of 23.20% over the same period of the previous year; the average balance of current assets was 128.926 billion yuan, an increase of 27.06% over the same period of the previous year. In 2010, the total expenditure on scientific and technological activities of the hardware industry in Zhejiang Province was 1.615 billion yuan, an increase of 28.37% over the previous year; the cost of acquisition of technological achievements was 4,293.30 million yuan, an increase of 25.33% over the previous year. The average number of employees in the industry was 447,539, an increase of 10.58% over the previous year. Among the major hardware and kitchen products included in the statistics, electric portable tools 92781028 were up 20.50% over the same period of last year; enamel products were 66,729 tons, up 6.25% over the same period of last year; daily stainless steel products were 442,703 tons. The year-on-year increase was 29.80%; the number of locks was 84.91 million, an increase of 9.03% over the same period of the previous year; range hoods 4516027 units, an increase of 18.14% over the same period of the previous year; gas cookers were 3874718, an increase of 16.57% over the same period of last year; Valves were 1717189 tons, This was an increase of 3.72% over the same period of the previous year. The output of most of the remaining hardware products increased over the same period of the previous year.
Between 2010 (the end of November 15th) and 2005 (the end of the 15th), the number of enterprises above designated size increased from 2,366 to 3,979. Sales revenue increased from 86.481 billion to 240.046 billion, an increase of 177.57%, an average annual increase of 22.65%; total profits and taxes increased from 6.728 billion to 15.898 billion, an increase of 137.63%, an average annual growth of 18.90% (of which profits increased from 4.312 billion to 104.27 billion , an increase of 141.81% (an average increase of 19.20%); total assets increased from 72.262 billion to 193.828 billion, an increase of 167.48%, an average annual growth of 21.75%; shipping value increased from 33.615 billion to 57.419 billion, an increase of 70.8%, an average annual growth of 11.30 %. The total industrial output value increased from 90.551 billion to 219.73 billion, an increase of 142.67%, an average annual growth of 19.40% (of which the output value of new products increased from 57.1 billion to 37.55 billion, an increase of 557.62%, an average annual growth of 45.75%); the actual investment in fixed assets from The 5.081 billion yuan rose to 8.457 billion yuan, an increase of 66.44%, an average annual growth rate of 10.73%, and the total expenditure on science and technology activities increased from 410 million yuan to 1.615 billion yuan, an increase of 293.90%, with an average annual growth rate of 31.55%. The number of employees increased from 335,478 to 447,539, an increase of 33.40%.
The top three companies in terms of sales revenue in Zhejiang Province's hardware industry in 2010 were Zhejiang Supor Co., Ltd. (5.62 billion, cookers), Zhejiang Aishida Electric Co., Ltd. (2.05 billion, cookers), and Hangzhou Superstar Technology Co., Ltd. (1.882 billion, tools). .
The top three export companies are: Hangzhou Superstar Technology Co., Ltd., Zhejiang Supor Co., Ltd., and Zhejiang Aishida Electric Co., Ltd.
China Science & Technology City achieved a turnover of 40.13 billion yuan in 2010, ranking first in the nationwide hardware professional market for many years.
(II)Characteristics and advantages and disadvantages analysis 1. Industry scale In the first “Eleventh Five-Year†period in China, the hardware industry in Zhejiang Province has firmly grasped the favorable opportunities for the major adjustment and gradient transfer of the international hardware industry, and accumulated a total investment of 35 billion yuan in technical reforms. We have made remarkable achievements in industrial scale, process technology, equipment level, major economic indicators, and brand awareness. We are a leader in the country. In 2010, sales revenue reached 240 billion yuan, accounting for 30% of the national total. In 2010, the range of major products included in the statistics range reached 4.5516 million range hoods, cookers, range hoods, hand tools, hand-held power tools, locks, valves, zippers, stainless steel mugs (pots), anti-theft security doors, etc. The output of hardware products ranks first in the country. The output of electric razors and lighters accounted for more than 90% of the national total, and the production of anti-theft security doors and stainless steel insulation cups (pots) accounted for over 70% of the national total. There are 10 hardware and kitchen and bathroom companies with a sales volume of over 1 billion yuan, more than 500 million and over 150 enterprises, and more than 150 enterprises with over 100 million yuan in value. Five companies are listed on the Shenzhen Stock Exchange.
2. Significant features of industrial clusters As of the end of 2010, Zhejiang Province has won the title of “National Character†Hardware Industry Base (the capital of products), ranking first in all provinces (cities). These bases are mainly distributed in the major hardware production areas of Wentai, Ningbo and Jinhua in Zhejiang Province. Wentai District has “China Lock Capital (Wenzhou)â€, “China Valve Capital (Yuhuan)â€, “China Button Capital (Yongjia Bridge Head)â€, “China (Wenzhou) Metal Case Lighter Production Baseâ€, “China ( There are seven industrial bases in Wenzhou, such as shaver production base, China Faucet Industry Base (Yuhuan), and China's zipper industry base (Yongjia Qiaotou), which is the largest number of domestic “Zhujiang†hardware industrial bases. . In Ningbo, there are three industrial bases: China Lighter Capital (Ningbo), China Hardware Production Base (Yuyao), and China Kitchen and Bathroom Accessories Industry Base (Fenghua Jiangkou). In Jinhua, there are “Hometown of Chinese Hardware (Yongkang)â€, “China Cup Capital (Yongkang)â€, “China Mendo (Yongkang)â€, “China Tool Industry Base (Jinhua)â€, and “Chinese Zipper Industry Base (Yiwu)†Five industrial bases. The “Hometown of China Hardware (Yongkang)†is the largest hardware industrial cluster in the county-level administrative region of China. The total output value of the hardware industry accounts for more than 90% of the total industrial output value of the county; “China Mendo (Yongkang)â€, the production of safety gates occupies the whole country. More than 70%; "China Cup (Yongkang)" stainless steel insulation cup accounts for more than 50% of the country's total, the total output of electric tools and exports accounted for 1/4 and 1/3 of the country respectively, Yongkang has become the national hardware industry manufacturing Center and sales center. “China Valve Capital and Faucet Industrial Base (Yuhuan)†has continued to develop at high speed for many years. The total volume of plastic electronic lighters produced by “Capital of Lighters in China (Ningbo)†has accounted for 50% of the world and 80% of China. “China Locks (Wenzhou) sales have exceeded 10 billion yuan. The formation of these industrial clusters has made tremendous contributions to the implementation of specialized division of labor, social collaboration, and reduction of production costs to form regional brands.
3. Significant brand building Since the “Zhang Xiaoquan†trademark was recognized by the State Administration for Industry and Commerce as the first “well-known trademark†in Zhejiang Province in 1997, according to incomplete statistics, by the end of 2010, the hardware industry in Zhejiang Province had “Yuli†and “ Supor, Aishida, Fang Tai, Zhang Xiaoquan, Boss, Superman, Great Wall, Shuaikang, Oulin, Bu Yang, Wang Li, and Tiger â€, “Halsâ€, “Shieldâ€, “Iron†and other 16 “well-known trademarks†recognized by the administration of industry and commerce. In 2004, "Supor" brand pressure cookers, non-stick pans, "ASD" brand non-stick pans, "Shuaikang" brand domestic gas cookers, "Yongfa" brand safes and other five products have been named "China Top Brand Products" since At present, Zhejiang's hardware industry already has 24 "China Top Brand" products (67 in the same industry across the country). With "Southern Dragon" non-stick pan, "Germany and Italy", "Putian" range hoods, "TONYON", "neutral" locks and other 59 countries inspection-free products. The number of "China Top Brand", "Famous Brand" and "National Inspection-free Products" ranks first in the country. 108 kinds of products have won the "Zhejiang Famous Brand", 173 trademarks have been identified as "Zhejiang Famous Brand", and 30 companies have become "Zhejiang Export Famous Brand" enterprises. Zhejiang Province Hardware Products Association also identified nearly one hundred "Zhejiang famous hardware products" in the hardware industry in the province.
4. The brand effect of the international market is not obvious. Although there are a large number of “Chinese famous brand†and “Chinese well-known trademark†products in Zhejiang Province, these brand effects are basically limited to the domestic market and it is difficult to enter the international market, especially the developed countries. National market. For example, the “Supor†brand cookware of Zhejiang Supor Cookware Co., Ltd., which is the largest manufacturer of the hardware industry in Zhejiang Province, is both a “Chinese Well-known Trademark†and a “Chinese Top Brandâ€. Its cooking utensils export situation is quite good, and it is well-known in American supermarkets. The large share, the quality of which is basically the same as that of the United States and France, but it can only succumb to OEM sales, and the price does not go up. The key is the lack of international brand awareness. The same is true of Ningbo Aishida Electric Co., Ltd., which ranks the third in Zhejiang Province, and Ningbo Xinhai Electric Co., Ltd., which exports more than 90% of its products. Zhejiang Province is a major exporter of hardware. Exports of tool hardware, construction hardware, locks, stainless steel insulation cups, knives, scissors and zippers are all ranked first in the country. Some product quality is close to that of developed countries, but only a few products Most of the self-owned brand exports can only be branded.
5. The technology innovation ability is weak. The imitation system is dominated by more than 99% of Zhejiang's hardware industry. It is also a small and medium-sized enterprise. It focuses on markets and innovation for a long time. It focuses on fixed asset investment and light technology investment; Maximize and light the company's follow-up development strength. In 2010, more than 3,000 hardware manufacturing enterprises above designated size in Zhejiang Province invested only 0.67% of total sales of science and technology, even though it increased compared to 0.47% at the end of the “Tenth Five-Year Planâ€, and 2% of scientific research funds in developed countries. In comparison, the gap is very different. Therefore, the independent development capability of the industry is very weak, and the gold content of product technology is generally low. The opening of the international market for hardware products in Zhejiang Province relied mainly on the advantages of low-price competition. With the substantial increase in resources and labor prices, the existing advantages have been eroded. From another point of view, the reason for restricting the price of hardware products, apart from brand factors, is that many key processes still do not have breakthroughs. Such as product design, forging process, product heat treatment technology, mold design and manufacturing, surface treatment and so on.
6. The irrational corporate structure The products are mainly in the low-end market Although the number of Zhejiang's hardware products industry base ranks first in the country, it should be noted that the industrial clusters with block-like economic characteristics have the weaknesses of short-range imitation, similar technologies, Commodity homogeneity, market concentration, and easy to form vicious competition. Most of the hardware manufacturing enterprises in Zhejiang Province are small in scale, have poor production equipment, lack the ability to develop new products, and their ability to resist risks is relatively weak. This small, multi-firm, and weak corporate structure will inevitably lead to the situation of high energy consumption, high material consumption, low resource utilization, backward technology, low product added value, weak competitiveness, and poor economic efficiency.
Second, Zhejiang's hardware industry in the industry at home and abroad in the industry's competitiveness level 1, the scale of the company's domestic leading As of 2010, Zhejiang Province, the hardware industry has five listed companies, namely: Zhejiang Supor Co., Ltd. (August 2004, Shenzhen Stock Exchange Listed, the largest bedding manufacturer in China, with sales revenue of 5.622 billion in 2010, export of 1.842 billion, and profit of 524 million); Ningbo Xinhai Electric Co., Ltd. (listed on the Shenzhen Stock Exchange in March 2007, the country's largest lighter manufacturer, 2010 Annual sales income of 842 million, exports of 765 million, and profits of 39 million); Zhejiang Aishida Electric Co., Ltd. (listed on the Shenzhen Stock Exchange in May 2010, ranking second in the country's cookware manufacturers, 2010 sales of 2.05 billion, exports 10.84 Billion, achieving a profit of 75 billion yuan); Hangzhou Superstar Technology Co., Ltd. (listed on the Shenzhen Stock Exchange in July 2010, domestic large-scale tool manufacturers and exporters, sales revenue of 1.882 billion in 2010, exports of 1.865 billion, profit of 362 million) Hangzhou Boss Electric Co., Ltd. (listed on the Shenzhen Stock Exchange in November 2010, the country's largest range hood and gas stove system One business, sales revenue in 2010 1.232 billion, a profit of 156 million). The entire hardware industry has more than 10 companies with sales of more than 1 billion yuan, more than 500 million have more than 30 companies, and more than 150 companies have more than 100 million yuan. Among them, Supor, Aishida of the cookware industry, superstars of the tool industry, Great Wall, Landa, Yuanli and Emmeco of the architectural hardware industry, Fangtai, Boss, Shuaikang of the kitchenware industry, Nanlong and Hals of the stainless steel insulation cup industry, The new lighters in the lighter industry, the Flying Branch and Superman in the razor industry, and the universal, neutral, and plum blossoms in the lock industry are leading companies in various industries. The scale of enterprises and the level of technological development are all ahead of other companies in the same industry. Its strong position cannot be shaken during the “11th Five-Year Plan†period.
2. Leading technology level in China Zhejiang Province's hardware industry takes "Amico", "Supor", "Ashida", "Star Technology", "Shuaikang", "Fang Tai", "Boss", "New Sea" and "Great Wall Seiko" , “Lantaâ€, “Supermanâ€, “Flycoâ€, “Nanlong†and a large number of industry leaders, relying on large-scale technological transformation, introduction of domestic and foreign advanced technology, equipment and talents, overall level and technological innovation The capability has been fundamentally improved, especially the production technology and equipment of key enterprises have approached the international advanced level. Advanced technical equipment improves product quality and increases labor productivity. During the “Eleventh Five-Year Plan†period, per capita output value rose from 269,900 yuan in 2005 to 49,100 yuan in 2010, an increase of 81.92%. In 2008, the first national-level enterprise technology center in the domestic kitchen and electric industry settled in Ningbo Fangtai Kitchenware Co., Ltd. In 2010, Xinhai Electric Co., Ltd. also became the first “National Certified Enterprise Technology Center†in the domestic daily hardware industry.
3. The leading domestic marketing network The Zhejiang hardware market started early, developed rapidly, has a large quantity, large scale, and has strong ability to expand outwards. Strong market functions and a sound marketing network have facilitated the rapid development of the hardware industry. There are dozens of professional hardware markets in Zhejiang Province, and the sales volume of China Science and Technology Hardware Market, the largest hardware market in China, exceeded 40 billion yuan in 2010. The China Hardware Fair, which was successfully held for 15 consecutive years, has become the largest hardware professional in China. One of the exhibitions became an excellent platform for pushing Zhejiang Hardware to the whole country. Zhejiang Province kitchen and bathroom industry chain of monopoly, franchising, special market, online marketing and other forms of marketing network in the rapid development of domestic and foreign markets. China's famous Yiwu Commodity City has become an important trading platform for Zhejiang hardware products to go to the country and to the world. Especially after Yiwu was approved as a pilot region for comprehensive international trade reform, it also added stamina to the sales of hardware products in Zhejiang.
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