Detailed explanation of the "leading" Chinese market of Zhejiang's eight major hardware tools enterprises

The formation of the brand culture of China's hardware tools industry is largely due to the development of Zhejiang hardware enterprises, and the formation of brand culture and thinking has just promoted the upgrading of the marketing methods of the entire hardware industry, and then 'forced' the Chinese hardware industry gradually entered The era of brand marketing. Therefore, the marketing concept of outstanding enterprises in Zhejiang hardware industry is of great significance to Chinese hardware, and it is difficult to eradicate in the history of hardware development in China. In general, Zhejiang Hardware has formed a new situation of complementary advantages, a hundred flowers and a harmonious competition. Hangzhou Superstar Technology Co., Ltd. superstar listing financing, repositioning to become a leader in hand tools: Superstar through the accumulation of foreign trade for many years, in the financial strength and research and development level are in the forefront of the industry. Last year's successful listing allowed the superstars to strategically deploy the company according to their own understanding of the market. Their primary task is to quickly establish mature channels. The 'boutique + hardware store' as a superstar's independent channel has far-reaching significance. . Through some initiatives, the superstar is likely to quickly become the leader of China's domestic high-end tool brand. Ningbo Antuo Industrial Co., Ltd., a Taiwanese company, has been introduced as a leader in domestic cold heading technology. After introducing cold heading technology from abroad, it not only reduces the handling cost, but also increases the production speed and reduces the production cost. It is in line with the energy conservation and environmental protection mechanism advocated by our country. The production cost is reduced, and the price of the product will naturally be adjusted. With the adjustment of the price, the products of Antuo Industrial occupy a larger share in the hardware market. Mr. Zhang Jinqing, Chairman of the Board of Directors once said that with the wide application of cold heading technology, Antuo Industrial has the responsibility and obligation to apply for the national standard of cold heading technology for domestic hardware companies, so that cold heading technology can be applied more to hardware enterprises and let China The hardware companies can better integrate with international hardware companies, so that China's hardware products can reach international standards, and Antuo Industrial also hopes that more hardware companies in China will go abroad and go global. The development of Deli Tools (Yuyao) Co., Ltd. can be described as 'blitzkrieg'. Of course, in terms of operation methods, the effective wrist is quite mature. China's hardware industry has always been flawed in innovation, whether it is institutional or internal, there are reasons. A decent operation can be described as a 'big hand', with a big investment and a big return. This guts out there is probably its unique mode of operation and deep understanding of the market. Deli chain supermarket channel strategy promotes change: a powerful new channel strategy, both the market's forced components and the ability to actively seek the meaning, the effective positioning determines that the competitive environment in which it is located is extremely fierce, the enterprise must develop on the model Innovation, so I thought of moving to the third- and fourth-tier cities and rural areas, and through the enrichment of product lines, to achieve the transformation of the channel - to achieve 5,000 deli chain supermarkets, such channels have been formed, the advantages of the advantages will exist for many years. The brand of Ningbo Wave City Precision Industry Co., Ltd. is a banner of China's hardware tools industry. It represents the pride of national industry and represents patriotic emotions and culture. This is also the place that Great Wall people have always been proud of. Since it is a banner, this banner must have some political significance in China. Therefore, as the chairman of the company and the chairman of the National Federation of Industry and Commerce Hardware and Electrical Chamber of Commerce, Zhu Wenjiang has been working hard to make the Great Wall work a benchmark. Operation. This is not only the commercial operation of the Great Wall, but also the corporate ethics of the Great Wall. The rise of Jiejie, Ningbo Jiejie Tools Co., Ltd. is a rise of culture and a rise of a brand. JJ's corporate culture is full of humanity. The cohesiveness of the company is unprecedented in such a culture. This culture guarantees JJ's ability to open up the domestic market and its ability to fight for a protracted war. The Jiejie brand has a strong sense of rationality, step by step, and steady and steady. Although the development of new markets is difficult, but in the case of correct strategy and sufficient resources, Jiejie's future must be beautiful. Ningbo Panyi Tape Measure Co., Ltd. is famous for its innovative Pan Yi tape measure. It is also famous for its famous design in the hardware industry. Its innovation is unique in the industry and has obtained nearly 100 domestic patents. The 2009 China Hardware Industry Top Ten Selection Organizing Committee's evaluation of Pan Yi Tools is: continuous research and development and innovation to launch the top grade hardware products to meet the increasingly discerning customers. Known for its unique innovation capabilities. Yuyao, Kinmen and Matsu, Kinmen and Matsu Tool Manufacturing Co., Ltd., with its riveting gun first domestic sales volume has become a small industry focus, Kinmen and Matsu wise is its focus on the advantages of doing what they do best, although the product line is not long, Profits can't be too high, but their competitiveness can be the highest, and their ability to resist risks can be higher than some large companies. Ningbo-Hong Di feet Co., Ltd. Wang Di was very low-key style of doing things, their development can be summed up as 'not it pours', Hongdi during the course of export trade in, upgrade the quality of products to international standards, which The strategy is both an active choice and of course benefiting from the international division of labor. The strategy of Hongdi in the hand of 'good products' is of course brand marketing. Although it is only a short start, their strategic planning and ideas are very clear.

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