Sanitary hardware companies' profit decline industry began to decline

So far, the problem of rising raw material prices has begun to fall. Due to the rising prices of raw materials and other factors, the sanitary hardware industry has not only ushered in its "spring" but has been questioned by consumers. Is the profit-making era of profits really a According to the author's understanding, with the continuous increase in the price of raw materials in 2011 and the continuous expansion of the consumer market, the market competition in the sanitary ware industry has become more intense, and the competition in the bathroom hardware industry has begun to appear unspoken rules. It began to be questioned.

The whole industry is an organic connector. In the market development, there are also some problems in the bathroom hardware industry. The high-middle and low-end products are uneven, the product expansion is infinite, and the subdivision advantage is neglected. It is the current three sanitary ware ceramic enterprises in China. The big drawback, this makes bathroom hardware companies even more difficult.

Brand positioning is different
At present, the common phenomenon in the domestic sanitary ware industry is that a company often launches high-grade and low-grade brands. Bathroom companies have launched multiple brands of different grades, but they have no confidence, patience and ability to do them well.

In response to the current competition situation in the sanitary ware market, experts have called for: the domestic sanitary ware enterprises have reached the time of "reluctantly cutting love", and can no longer hope to rely on the number to "siege" to win the mind. It is understood that Wrigley Sanitary Ware and other domestic first-line brands have begun to establish a scientific, accurate and specific brand strategy planning and positioning, and are committed to creating fresh products and strong brands that are flesh and blood, not only meet the needs of the domestic market, but also enter the international market. The insiders pointed out that the sanitary ware enterprises must implement the firm and unified implementation, and refine the brand into a strong brand in the industry, and compete with other international brands to compete.

Product market expansion begins to flood
At present, many domestic sanitary ware enterprises generally have a tendency of greed. The first reason is that the bathroom business owners and internal personnel, especially the marketing personnel, believe that they need to expand, thus resulting in the expansion of large-area multi-variety products. The second reason is that professional managers disagree with the excessive expansion and production of product varieties, and the person in charge of the company thinks it is necessary because the private enterprise owner has the final say. The third reason is that a company often has two or three brands, and some companies implement each brand by different professional managers. Brand competition within the company also caused the expansion of the company's internal product variety.

Market segmentation advantages are ignored
For the current sanitary ware enterprises and brands, especially the large number of small and medium-sized sanitary ware enterprises and brands, if you want to establish a stable position in the market, you should only choose one of the most promising and promising roads to find the most advantageous positioning. Going on the ground, deepening, simplification and specialization, and taking it away, the “wideness” is to expand and expand the “one road”, subdivide in form, and subdivide in specifications. At the same time, according to different usage habits and aesthetic requirements of different countries, we can carry out innovative design, improve and guarantee high-quality service in terms of technology, material, shape, process and service, and make "small market" special.

In the current situation, raw materials are rising, and the profits of sanitary hardware companies are declining. However, professional products will still be the target of enterprises. Enterprises cannot make “hands and feet” on products due to the decline in profits, which will lead to the development of enterprises. Narrow, the industry began to "downhill."
 

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