The more expensive the paint function, the more expensive the consumer prefers to buy on demand

The more expensive the material function is, the more expensive it is, and the cost-effectiveness of multi-functional paints is high or not? Experts remind consumers that the annual autumn and winter season from November to January is the traditional home decoration season in Guangzhou. In the current sharp rise in prices and labor costs, in order to guide consumers to rational consumption, saving decoration, following the introduction of "Crystal Lamp Consumption Guide" on October 28, "Home Space" will be divided into categories for consumers to continuously paint, ceramic tile , wooden floors, doors and windows and other decorative building materials market. This issue will introduce and analyze the market status and consumer experience of water-based interior latex paint for readers.

The editors are plagued by most consumers when choosing interior wall paint: The function of paint products is too much, so that consumers are in the fog. The reporter recently visited a number of building materials markets in Guangzhou City and discovered that the interior wall paint functions advertised by the merchants are indeed more: Anti-alkali, water-proof, anti-crack, anti-mildew are the functions covered by the reporters' basic paints, some of which are covered by the reporters. It also has a net taste and additional formaldehyde absorption function.

In this regard, industry experts pointed out that it is difficult to say which kind of paint is cost-effective, the key is to look at individual needs. The paint function is more expensive and the price is more expensive. The most expensive paint is not necessarily useful to oneself. If it is the first time to purchase paint, you may choose the classic model of the brand product. Some of the classic products with long sales time may be more Quality assurance.

The brands Dulux and Nippon occupy 70% of the market, unlike tiles, wood floors, etc., because of their strong professionalism and high threshold, the brand concentration is relatively high. Whether it is the first-tier market or the second-tier and third-tier markets, water-based Interior latex paint is often monopolized by two major foreign brands such as Dulux and Nippon. The data shows that the two brands’ share in the four major cities of North, Shanghai, Guangzhou, and Shenzhen has reached over 70%. On the other hand, since Guangdong has several important domestic paint production sites such as Shunde, Zhongshan, and Jiangmen, there are several more active local brands such as China Resources, Garbo Li, Wuyang, Giraffe and Bauhinia in the Guangzhou paint retail market.

According to Mr. Ren Bangyou, head of the coating department of B&Q Tianhe, the Dulux and Nippon paints on the domestic market are mostly produced in Shanghai and Guangzhou. The products are mainly in the high-end market, and are in the same grade as the best-selling brands in the second and third-tier cities. The Huarun paint is a noble in domestic paint, the price can be imported paint.

It is understood that the imported paints currently available on the market in Guangzhou mainly include Germany's Dufang Paint and American Master Paint, with a capacity of 3.6 liters/barrel, and its VOC content has reached the European standard.

The channels are mainly concentrated in the traditional building materials market. According to Liu Minhua, director of AkzoNobel Dulux Guangzhou office, “Channel is king” is particularly evident in the coatings industry. Coating products rely heavily on channels and the coating channel network is the most complete. It is understood that paint products are mostly sold through distributors and hypermarkets, and the products provided by companies to hypermarkets and distributors often have large differences in terms of consumers and construction volume. For example, Dulux's waterproof five-in-one full-effect paint is a ** hypermarket, which cannot be purchased in other channels.

Water-based paint sales channels in the Guangzhou market is how to distribute? During the visit, the reporter found that in addition to the Dulux store at JSWB Panyu Store, there are fewer paint stores in large home stores, and there is a large space for paint exhibition areas for building materials supermarkets such as B&Q and J&F. Due to the strong professionalism, weak viewing, and small space required for the display, coating products are often concentrated in the traditional building materials market for booths. Such as South Coast Road, Guangdong Decoration Materials City, Yangcheng Decorative Materials Market, Guangzhou Tianping Decoration Materials City, Jiangxia's Anwar Decoration Materials City. In addition to Dulux and Nippon, the building materials supermarket sales brands include Laiwei, Dufang, Master, and China Resources. The brands sold in the traditional building materials market such as Nanan Road and Anwar include Garbo, Wuyang and Qianhua. Domestic brands.

The prices of transparent discounts for prices in supermarkets have been low Since this year, the prices of major raw materials such as titanium dioxide, solvents, and synthetic resins have all increased, and the prices of paint products have risen by more than 10%. The major brands of the year have followed up, almost every barrel. Paint prices have risen by 20 to 30 yuan.

Compared with other decorative building materials products, the price difference between different locations and the same paint products is relatively small, and the transparency of prices is very high. There is no phenomenon of high price and low discount. On the other hand, due to cost reasons such as store rents and management, several major products of Dulux and Nippon are more favorable in terms of selling prices in the traditional building materials market than building materials supermarkets.

Taking several products that are currently sold on the market as an example, Dulux’s durable five-in-one gold product is priced at 450 yuan/barrel. Last year's anti-formaldehyde effect was 598 yuan/barrel, and the latest products Bamboo charcoal full-effect children's lacquer price is 738 yuan / barrel; Nippon Paint launched in 2009 the taste of 120 series price of 300 yuan / barrel or so, while the total price of anti-formaldehyde at 600 yuan / barrel up and down.

According to Mr. Liu, an agent of Anwar Decorative City Coatings, the overall price of Dulux is 10% more expensive than Nippon Paint, and the environmental performance and reputation of the products are relatively good.

The function "multi-function" is limited to be blindly pursued It is reported that since the 2008-2009 paint market hit the net taste, in addition to the concept of formaldehyde, many brands on the market have introduced expensive children's paint products: Dulux's bamboo charcoal children paint , China Resources and Disney launched a wonderful paint, Garbo smart baby children's paint and other products.

However, the manufacturer's new concepts and new functions have different interpretations in the promotion process. For example, when introducing the function of anti-cracking function, a certain brand buyer said that the function can cover the small cracks on the wall; but another store's buyer of the same brand said that the paint is flexible and can prevent the use of a After time, hairline-sized cracks appeared on the wall. The interpretation of the net taste function is even more different. Introduced by a brand shopping guide, this means that the paint itself is odorless and can be used immediately. However, the Purchasing Officer of another store said that the net odor means that in addition to the lacquer itself, it can also absorb the odor produced in other parts of the room, that is, absorb formaldehyde. However, when a reporter asks, is the odor emitted by the paint itself toxic? Shopping guide only vaguely answered: "No, no." It will no longer answer. In another brand shop, the reporter stated that he is very interested in the frequent advertisements on television recently that have the function of removing formaldehyde. The Purchasing Guide has recommended a product for the reporter that does not have such a function, but is cheaper. He told reporters: "In fact, the functions and ingredients are similar."

Experts suggest that before buying, first consider their own needs, the most expensive may not be useful to their own, there is to understand the relevant detection methods, testing standards and authoritative testing agencies in order to verify the authenticity before purchase.

Consumer reminds to buy paints without having to chase new classic models. More people in the industry pointed out that due to fierce market competition and serious product homogeneity, first-line paint brands must establish new concepts and products each year in order to maintain market share and maintain exposure. Therefore, if you are the first time to buy paint novice, may wish to choose the brand of product "classic", buy paint do not blindly pursue new products, some long-selling classic products may be more quality protection.

In addition, experts pointed out that whether the paint can achieve the desired effect after brushing, the key lies in the product's saturation. Each kind of paint has different technical parameters in terms of environmental protection, saturation, etc. Consumers can see from the technical parameters the content of paint harmful substances and the color saturation. These technical parameters have strong reference, so The right product can be selected with technical parameters.

Reporter's notes that the paint industry's environmental standards need to be improved It is reported that organic volatiles (VOCs) contained in paints are toxic and irritant, especially benzene and formaldehyde contained in VOCs will also have a serious impact on health. Thus when purchasing paint, consumers are most concerned about environmental performance. Some experts said that compared with the high-density supervision and high environmental protection standards in the foreign paint industry, the domestic paint industry has limited supervision of the industry, and that the current coating standards are formulated with reference to European and American standards, and are not scientific enough, and companies are in the process of production. In order to reduce costs, it may also affect the quality of the product, which in turn makes it difficult for consumers to buy. The foreign coatings industry's environmental standards are indeed relatively high. Foreign people often use DIY methods for painting. Therefore, they have a very intuitive experience for the environmental protection of products. This forces manufacturers to carry out environmental protection production before they can open the market. "The ECO-Label mark is an example of the European Union's passport, and only 30% of the entire EU products have this certification," the expert said.