How the flooring industry wins in non-violence

Since 2012, the home building materials market has been affected by the cold current of the property market, and the survival of some small and medium-sized floor companies has been in crisis. Flooring and other building materials are among the industries that have the closest relationship with the real estate market. With the continuous high pressure of real estate regulation, home renovations have also been accompanied by pond fish. It is understood that due to the sales control under the control, real estate developers, sales of payment slowed down, and then dragged down to the decoration industry sales, resulting in increased cash flow pressure. Now that we have bid farewell to the era of profiteering, how can a floor company win in a difficult situation becomes the focus of everyone's attention.

Affected by market restrictions such as purchase restrictions on real estate market, appreciation of prices, and international economic factors, the end markets of the flooring industry have dropped significantly compared to the same period of last year. The domestic market has seen a decrease in exports. The prices of various raw materials and daily necessities have risen sharply, and the prices of terminal stores have soared. The salary increase of employees has greatly increased, causing dealers to feel a lot of pressure.

Flooring companies enter the era of meager profits, industry insiders believe that in 2012, the decline in corporate profits has become the biggest shadow of economic growth, so that enterprises in the downstream industries such as building materials complained. With the increase in the price of labor and raw materials, it is inevitable that the increase in product costs will lead to an increase in product prices. After any industry matures, it will enter the era of meager profits. Floor manufacturers and distributors may not always be at high profit levels. The era of extreme profits in the home industry has passed.

In view of the current sluggish status of the flooring industry in China, if companies want to remain invincible in the future market competition, they must continue to increase product quality, reduce energy and raw material consumption year by year, continue to emerge new types of building materials, and realize continuous product development. Upgrade. Only enterprises that pay more attention to the maintenance of low-carbon environmental protection and brand image, and win with quality and strength can win in the evolving industry changes.

Once entering the period of low profit, floor companies should make full use of raw materials, reduce inventory, give full play to artificial benefits, and optimize procurement and sales. Each process cost control is an opportunity to gain profit growth. In the era of home building materials tending to low profit, many brands have begun to seek new ways to survive in the market and begin to diversify their production.

Transformation of foreign trade market China is a big exporter, but it is not an export powerhouse. Many of these reasons are because the products exported by China only have the advantage of high quality and low price. The substitutability of products and low added value are all short in the foreign trade market. board. Some experts and professionals pointed out that in recent years, the flooring industry has faced the largest anti-dumping case, sounded the alarm for the development of foreign trade companies in China, improved product quality, and even the development of emerging markets will become the focus of the transformation of the foreign trade market .

People in the industry believe that the export commodities of foreign trade companies should be transformed from general processed products to high-tech, high value-added, and high-income exchange-rate products. Through the improvement of technology and product quality, we fundamentally eliminate trade friction caused by issues such as quality. At the same time, diversify and expand the international market. While consolidating and developing traditional markets such as Europe, America and Japan, foreign trade companies can actively expand emerging foreign markets, such as Africa, South America, the Middle East, and ASEAN, to evade trade-disaster-hit areas and expand exports of building materials.

Expanding the Contrary to the Development of Flooring Sales Following the crazy growth in recent years, affected by real estate regulation, the performance of the entire industry in the first half of the year has shown a declining trend, and there have even been many companies closing down. On the one hand, the decline in sales, on the other hand, is the increase in product costs, including the increase in storefront rents, labor costs, and raw material costs that have eroded the profits of the industry.

The industry marketing channel has been transformed to an imminent point. The rise in commercial real estate rents is the most important factor in forcing the transition of flooring building materials companies in marketing. Most dealers will think that in the past earned 100 yuan, of which the channel cost is about 20 yuan to 30 yuan, whether it is the prefecture-level cities or counties, towns, channel costs have risen to 30 yuan to 50 yuan. “Industry sources said that because the rise in upstream raw material prices has also driven the prices of downstream products. In the face of the pressure brought by price increases of building materials and raw materials, many flooring companies are also actively innovating product marketing models and opening up new marketing channels online shopping malls. Use a variety of ways to explore ways to counter the trend of corporate development."