Drivers such as unified standards drive unified building of smart home industry alliance

With the advent of the family information age, operators have become more and more active in promoting the integration of the three networks and helping the development of home informatization. Recently, China Telecom held a press conference in Beijing to announce the establishment of a smart home industry alliance with television manufacturers, chip manufacturers, terminal manufacturers, channel providers, and application providers. At the same time, China Telecom has launched a new product called “Yueme” for smart homes to provide users with comprehensive solutions for home information services.

In recent years, many companies such as Alibaba, LeTV, Google, and Microsoft have focused their attention on this new field. However, related products of these companies only focus on their respective terminal products. They have not unified industry standards that have plagued the industry. Problems such as poor product compatibility are still difficult to solve. Operators, however, are able to promote these issues by virtue of their overall networked advantages. However, it can be imagined that this process is still arduous, and all node manufacturers in the industry chain need to work together.

"Yueme" launches heavily

China Telecom recently held a press conference in Beijing to announce the establishment of a smart home industry alliance with dozens of vendors. The alliance aims to jointly improve the function and service level of home information products and provide more choices for residents' information consumption. At the press conference, China Telecom also launched a new smart home product, “Yue Me,” to provide users with integrated solutions for home information services.

The general manager of China Telecom Group Corporation stated that with the rapid development of China Telecom's optical broadband service and network construction, the age of home information, digitalization and intelligence has come. “Yue Me” is a brand-new product of China Telecom’s smart home. Taking intelligent terminals and smart applications as the core, and optical broadband as the access method, it provides home users with audio and video entertainment, livelihood applications and smart gateway applications.

Another highlight of this conference is that China Telecom will become the exclusive partner of the XBOX ONE operator and will start selling in September this year. It is understood that the XBOX ONE BNM is the latest generation of products that BesTV and Microsoft have collaborated on. It is an "innovative subversion" of traditional TV and online games, and can create top-notch enjoyment of "cloud video + cloud games + cloud education + Cloud Health" new experience for smart home entertainment users.

With the acceleration of the process of triple play, and the rapid development of mobile Internet, Internet of Things, and cloud services, the era of home information has arrived. In recent years, China Telecom has launched a series of smart home products, such as IPTV, WingPay, multi-screen interaction, Tianyi Watch, Cloud Sharing, and Health Cloud, undoubtedly making the “family informationization” popularization become more rapid and extensive.

Great market potential leads manufacturers to chase

Since 2013, the State Council has successively promulgated the “Several Opinions on Accelerating the Promotion of Information Consumption and Expanding Domestic Demand” and the “Broadband China” strategy implementation program. With the help of policies, it has begun to accelerate the application and popularization of the smart home industry in China. The smart family has become The inevitable trend of intellectual development and key areas in the future.

With the continuous improvement of Internet technology, smart home is no longer the science fiction concept that has just emerged. After years of development, smart homes have been formed on the basis of chips, sensors, and the Internet, involving home appliances, appliances, switches, kitchens, home security, and other areas of life. This market is gradually becoming more and more close to the "local gas". Popular users continue to infiltrate.

Thousands of network CEO Xiang Zhonghong in the previous smart home keynotes for the first time officially announced the forecast data of China's smart home market size. The data shows that the scale of China's smart home market will reach 28.61 billion yuan*** in 2014, and the agency also predicts that the growth rate of China's smart home market will reach 50.1% in 2016, while maintaining this growth rate in 2020. Breakthrough market value of 300 billion baht. It can be seen that China will become a new star in the global smart home field in the next five to six years, and the market has great potential for development.

Similarly, forecasts from the market research company Juniper Research's “2012-2020 China Smart Home Market Development Trends and Investment Opportunities Analysis Report” also confirm the potential of this market, and its published data show that by 2018, China’s The smart home market will reach 139.6 billion yuan***.

As a result, all parties gathered in the smart home market and continue to overweight. It is clear that this industry has long been coveted.

Promote uniform industry standards

However, for the smart home market, users still feel that they look beautiful and the market performance remains tepid. The reason is that the smart family is the construction of the entire ecological circle. It is destined to be coordinated by multiple products and should have its unified overall framework and protocol specifications. At present, from platform providers to software vendors to terminal manufacturers of various types, everyone gathers around their partners and forms a relatively independent ecosystem. According to the analysis of relevant industry sources, the smart home market is still in the stage of rising in China. There are numerous and messy industry practitioners, the industry lacks standards, and poor product compatibility has become a major hidden danger in the future development of the smart home market.

Operators have many advantages in many aspects of smart homes. Different from Alibaba, Microsoft and other giants, the biggest advantage of operators is that they can integrate the products in smart homes and integrate various requirements. After China Telecom launches a smart home convergence product, it is expected to rely on its own strong influence to reach agreement on the unified standards with various nodes on the industry chain.

A series of reform measures, such as the issuance of 4G license plates, the opening of virtual operators, the establishment of the Tower Company, and the reform of the camp and other trials, are constantly indicating to people that the reform of the telecommunications industry has shaken off its steps. This also makes telecom operators have to find new profit growth points. China Telecom actively opened up the upstream and downstream of the industrial chain and set up a smart family industry alliance. It hopes to lead this industry alliance to formulate unified standards, promote industrial outbreaks, and then gain access to development opportunities. Regardless of whether or not it can be truly successful in the end, China Telecom actively promotes a smart home industry alliance, and its contribution to advancing the process of unifying industrial standards is worthy of recognition.