Security business model innovation needs to follow the principle

[China Security Exhibition Network Market Analysis] Monitoring is an important part of security, security industry's heat, monitoring the market in the security industry is the most fiery. Security monitoring embarked on a commercial model and continued to innovate. The current security industry is an era where both opportunities and dangers coexist, and the principles of monitoring business model innovations must also be followed.

Security Monitoring Faces Challenges At present, the innovation of the security monitoring business model has become one of the most focused issues in the industry. At this stage, security business model innovation is most likely to focus on the following areas. The first is alarm operation service, the second is security commercial marketing, the third is security social management and service, and the fourth is security and internet of things. Security social management and the Internet of Things are advanced stages of security business model innovation.

At present, the three major challenges in the development of the security industry, the first is the personalized era, the industry's customized demand surges, user demand is relatively unstable, and manufacturers are struggling to cope. Second, homogenous low-cost competition results in a significant reduction in product profitability; Third, Internet companies have entered the traditional security field, and the industrial chain faces the risk of being subverted. Through the development process of security in the past 10 years, we can profoundly appreciate its superior role in utilizing the latest achievements in information technology and saving social public resources. At this stage, security business model innovation is most likely to focus on the following areas. The first is alarm operation service, the second is security commercial marketing, the third is security social management and service, and the fourth is security and internet of things. Security social management and the Internet of Things are advanced stages of security business model innovation.

The alarm operation field “anytime, anywhere” mode has increased. The alarm operation service mode includes very rich connotations, such as enterprise development model, profit model, and alarm monitoring technology model. The operating principle of the alarm monitoring service is abstractly viewed as a series of alarm devices controlled by the host and connected to an alarm monitoring center through communication facilities to implement alarm monitoring. However, the actual path can be varied and the technology is constantly enriched. For example, China Security Technology Co., Ltd. has tried security service models such as technical check-in, monitoring and alarm networking system hosting, and community home security. At the same time, it is actively developing specialized operational service platforms and intelligent human-machine interaction monitoring systems, and actively developing solutions to the rapid construction and operation problems of city-level monitoring and alarm networking systems. With the core design concept of “make video surveillance simpler”, Sanli has successfully developed the E-NVS embedded network video system, integrated embedded technology, H.264 video compression coding technology, and network transmission control technology to make the closed-circuit television monitoring system Simulation has taken an important step towards network IP monitoring. The iVSIP monitoring solution launched by Hangzhou H3C Technologies Co., Ltd. integrates monitoring media terminals, networks, IP storage and management systems, and builds an end-to-end IP monitoring system with clear display, reliable storage, and easy use. With the development of wireless network technology and the reduction of costs, "always" and "anywhere" services of security alarm operation services will be applied more. The iphone model with reference significance will appear in the alarm operation field in the near future.

The principles that future innovations should follow affect the security business model. There are complex factors for innovation, but based on the experience of successful companies and scholars' conclusions, they can be roughly summarized as the following principles.

First, value innovation is the soul. The soul of the security business model lies in value innovation. The core of business operations is the realization of market value. Business models must be used for value creation, value marketing, and value provision in order to maximize the value of the company and create a business model with minimum investment to achieve corporate value. maximize.

The second is to expand customer-centricity. Security business model innovation must be centered on expanding customer groups, shifting from enterprise-based to customer-centered, and turning from occupying markets to occupying customers. We must establish customer-centricity and create value for customers. From the consumer's point of view, seriously consider the interests that the customer expects to obtain. Only by deepening the perspective of competition to the level that creates value for the user, can we enter into a competitive space with ease.

The third is based on the economic alliance. With the rapid development of technology and the increasing complexity of products, products and technologies in the industry chain have become a trend. The integration and benefit-sharing of professional software with different functions has become a new mode of cooperation.

The fourth is the information network as a platform. At present, the global economic network and digitalization have become the main melody of the times. The new business model must give full play to the power of information networks and realize the core competitiveness of enterprises.