Huang Renhua’s furniture business with 8,000 yuan

Ten years of furniture distribution career, Huang Renhua summed up his state of mind with the words "waves and turbulence". From the first barrel of gold at the beginning of the venture to the peak of the career, from the time of failure to the disappointment to the present, the ambition is full of reluctance, these are like jokes that fate gave Huang Renhua. Huang Renhua started to operate furniture at 8,000 yuan, although in 2001 8,000 yuan did not do anything.

"There is a willingness to succeed," the young and energetic Huang Renhua, actually set a career with only 8,000 yuan. Huang Renhua, a 8,000-yuan entrepreneurial furniture company, opened the sofa shop with passion. He firmly believes that the sofa is aimed at a wide range of consumers. It is a must for home and office. As long as the products are genuine and honest, they are honest and sincere, they can made money. With this integrity and sincerity, Huang Renhua has harvested the first pot of gold in his life. Most of the patrons are patrons, and some customers have introduced new customers to Huang Renhua. On one occasion, Huang Renhua was on a business trip and had already drove to Luohu. At this time, the staff in the store called him, saying that an old customer is not going to see him. He is willing to buy furniture. He drives to the store. Catch in. Huang Renhua just entered the store, and the customer took him to sign a list of more than 10,000 yuan. After selling the sofa for a few years, Huang Renhua began to transform into a suite series, and the suite series products are relatively rich and cost-effective. In the ten years of distribution of furniture, in addition to mahogany furniture , he has tried other furniture products. The ambitious Huang Renhua also had a lesson in failure. At that time, she was thinking about making her career bigger and constantly opening stores. On one occasion, Huang Renhua did not make a good preparation for the first time, and impulsively rented a storefront, and turned it off with a loss. Since then, Huang Renhua began to focus more on business.

What the others did not insist on insisting on the financial turmoil of 2008 did not have any impact on Huang Renhua. On the contrary, the performance of that year was the best for him for many years, and it was better than any furniture store in Shenzhen. Therefore, it was well-known in the Shenzhen furniture sales industry. The secret of Huang Renhua's success is very simple. He is doing things that others have not insisted on. When the financial turmoil came, many people chose to give up, and some people were waiting for the dark, but he insisted, even better than before. .

On Huang Renhua’s career journey, there is a person who silently supports him, his wife. Last year, the competition in the furniture sales industry in Shenzhen was becoming increasingly fierce. Huang Renhua had the idea of ​​giving up operating furniture and planned to turn off the store and concentrate on operating his electronics factory. However, his wife did not want to give up and took over the business for a while. After a while, the business in the store gradually turned around. In the furniture industry for so many years, it is difficult to give up suddenly and give up. Huang Renhua returned to the furniture store with the help and persuasion of his wife.

How much is the cost of paying?

Huang Renhua and his staff are like a family, and they are very harmonious. The employees respect him and call him "Hua Ge". He believes that the ability of employees to determine the sales of products, the ability to develop is more important than anything else. The market competition is getting more and more fierce, and people's consumption is becoming more and more cautious. It is clearly optimistic and it is said that it is necessary to shop around, and it will only be possible after three times and five times. To promote transactions, you have to pay more than others. Regardless of product style, quality, character ratio, or guide shopping etiquette, product introduction, after-sales service, Huang Renhua has to spend a lot of time and energy to train his sales talents. In addition to taking his own shopping guide to participate in the terminal sales training organized by the manufacturer, Huang Renhua also insisted that the sales team members insist on doing the end of the month summary, and then give material rewards and spiritual incentives to stimulate their potential. If the performance declines, he will promptly give psychological counseling to employees, encourage them not to be discouraged and revitalize morale.

“Understanding the market and understanding the competitors is the survival rule in the business field.” Huang Renhua often pays attention to the similar information in the same store or nearby stores and the products he manages. Compare the product packaging, price, and shopping guide services. He. Huang Renhua said that paying attention to the market needs to work harder, knowing that it is late, and knowing that it will suffer if it is less.

Whenever he went to the store to sell his off-season, Huang Renhua would repackage the store. He said: "There are many dealers who are very reluctant to decorate. At least 50-100,000 yuan is required for each renovation. But I am not reluctant, because I think the image of the store is like people wearing clothes. The image is very important. After repackaging. After that, not only will new customers feel new, but even new customers will feel different. I believe that there is always a return."

you get what you sow. What Huang Renhua planted is a seed that insists on not giving up. He will harvest his wonderful life.

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